Etienne Giguère-Allard

Marketing Director at ChallengeU
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
Montreal, Quebec, Canada, CA
Languages
  • French Native or bilingual proficiency
  • English Professional working proficiency
Skills

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

5.0

/5.0
/ Based on 2 ratings
  • (2)
  • (0)
  • (0)
  • (0)
  • (0)

Filter reviews by:

Louis Chaussé

Pendant près de 3 ans, j'ai eu la chance de travailler avec Étienne sur des dizaines de projets. Sa qualité de chercheur marketing a toujours été d'une grande aide pour mieux comprendre les enjeux de la clientèle cible et du marché dans nos mandats. De plus, Étienne est un joueur d'équipe exceptionnel qui deviendra rapidement un atout pour toutes les équipes avec lesquelles il contribuera.

Jérémie Lévi

Au delà du travail au quotidien, collaborer avec Étienne est un véritable plaisir. Sa passion pour le marketing et son professionnalisme sont deux de ses grandes qualités. Il recherche toujours à dépasser les attentes afin d'obtenir les meilleurs résultats possibles.

You need to have a working account to view this content.
Join now
You need to have a working account to view this content.
Join now

Credentials

  • HubSpot Inbound Sales Certification
    HubSpot
    May, 2016
    - Oct, 2024
  • Inbound Certification
    HubSpot
    Dec, 2015
    - Oct, 2024
  • Bing Ads Accredited Professional
    Microsoft
    Feb, 2014
    - Oct, 2024
  • Google AdWords Certification Program: Individually Qualified
    Google
    Sep, 2013
    - Oct, 2024
  • Google Analytics
    Google
    Sep, 2013
    - Oct, 2024

Experience

  • ChallengeU
    • Canada
    • E-learning
    • 1 - 100 Employee
    • Marketing Director
      • Nov 2019 - Present

      ★ Manages and supports the marketing team in meeting its goalsPrincipal responsibilities:- Plans and supervises all of the team's activities related to generating new leads, nurturing existing leads and stimulating student's perseverance;- Oversees and support the team in order to achieve the organization's goals;- In charge of the budget planning and spending. ★ Manages and supports the marketing team in meeting its goalsPrincipal responsibilities:- Plans and supervises all of the team's activities related to generating new leads, nurturing existing leads and stimulating student's perseverance;- Oversees and support the team in order to achieve the organization's goals;- In charge of the budget planning and spending.

  • Collège de Rosemont
    • Canada
    • Higher Education
    • 100 - 200 Employee
    • Digital Marketing Advisor
      • Sep 2017 - Nov 2019

      ★ Developped the online presence of the institutionPrincipal responsibilities:- Manage the redesign of the website that has more than 500 000 users per year and supervise the stakeholders involved;- Set up an online content strategy;- Implement tactics related to marketing automation and Inbound Marketing;- Help the institution to move forward with its digital transformation and get the support needed from the institution community of more than 400 people. ★ Developped the online presence of the institutionPrincipal responsibilities:- Manage the redesign of the website that has more than 500 000 users per year and supervise the stakeholders involved;- Set up an online content strategy;- Implement tactics related to marketing automation and Inbound Marketing;- Help the institution to move forward with its digital transformation and get the support needed from the institution community of more than 400 people.

  • Callosum Marketing Inc.
    • Consultant
      • Jul 2016 - Sep 2017

      ★ Managed more than 50 market research projects (qualitative and quantitative)Principal responsibilities:- Design questionnaires, discussion guides and recruitment guides- Participate in presentations and client meetings - Monitor data collection and processing- Observe focus groups- Moderate individual interviews - Design the reports for clients ★ Managed more than 50 market research projects (qualitative and quantitative)Principal responsibilities:- Design questionnaires, discussion guides and recruitment guides- Participate in presentations and client meetings - Monitor data collection and processing- Observe focus groups- Moderate individual interviews - Design the reports for clients

  • Globalia Agence Web
    • Strategy Director
      • Aug 2015 - Jun 2016

      ★ Managed a team of 10 strategists in planning and executing the agency’s mandatesPrincipal responsibilities:- Define the client’s online strategy through a strategic planning;- Manage the relationship with clients, suppliers and employees; - Train all stakeholders on tools and solutions necessary for the execution of the strategy. - Measure the online performance of our clients, and optimize the results. ★ Managed a team of 10 strategists in planning and executing the agency’s mandatesPrincipal responsibilities:- Define the client’s online strategy through a strategic planning;- Manage the relationship with clients, suppliers and employees; - Train all stakeholders on tools and solutions necessary for the execution of the strategy. - Measure the online performance of our clients, and optimize the results.

  • FLY Conseils
    • Canada
    • Advertising Services
    • Online Marketing Advisor
      • Sep 2013 - Aug 2015

      ★ Helped more than 25 clients to develop their online presencePrincipal responsibilities:- Management of client accounts and relationships;- Diagnostic of client's online environment;- Establishment of integrated online marketing strategies to acquire, convert, close and delight users;- Implement web tactics to support our online strategies (SEO, SEM, Social Media, Content Strategy); - Publication of many blog posts to educate our public and promote the company's knowledge.

  • HEC Montréal
    • Canada
    • Higher Education
    • 700 & Above Employee
    • Manager of the HEC Montreal Panel
      • Jul 2012 - Jul 2013

      ★ Helped researchers find candidates for their studies for more than 10 different research projects with the HEC Montréal student online panelPrincipal responsibilities:- Management and promotion of a 1000 student online panel;- Creation of user guides for the platform to facilitate it's use;- Give technical support when needed. ★ Helped researchers find candidates for their studies for more than 10 different research projects with the HEC Montréal student online panelPrincipal responsibilities:- Management and promotion of a 1000 student online panel;- Creation of user guides for the platform to facilitate it's use;- Give technical support when needed.

  • Ad hoc recherche
    • Market Research
    • Intern Analyst
      • Jun 2012 - Oct 2012

      ★ Assisted a project director in more than 10 market research projects. Principal responsibilities:- Creation of surveys for customer satisfaction studies;- Production of multiple qualitative and quantitative research reports;- Project management and coordination with internal teams and clients- Validation of survey skip logics in various surveys. ★ Assisted a project director in more than 10 market research projects. Principal responsibilities:- Creation of surveys for customer satisfaction studies;- Production of multiple qualitative and quantitative research reports;- Project management and coordination with internal teams and clients- Validation of survey skip logics in various surveys.

  • Commission scolaire de Montréal
    • Canada
    • Fundraising
    • 1 - 100 Employee
    • School Tutor
      • 2008 - 2010

      - Homework help with underprivileged children;- Organization of extracurricular activities;- Discipline. - Homework help with underprivileged children;- Organization of extracurricular activities;- Discipline.

Education

  • Université de Montréal - HEC Montréal
    Master of Science in Administration, Marketing
    2011 - 2012
  • HEC Montréal
    Bachelor of Business Administration (B.B.A.), Marketing
    2008 - 2011
  • Collège de Maisonneuve
    DEC, Business/Commerce, General
    2006 - 2008

Community

You need to have a working account to view this content. Click here to join now