Etienne L.

Marketing Project Manager at RICOH360 Tours
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Paris Metropolitan Region, FR
Languages
  • Français Native or bilingual proficiency
  • Anglais Full professional proficiency
  • Allemand Elementary proficiency
  • Japonais Elementary proficiency

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Credentials

  • Google Digital Active
    Google
    Dec, 2017
    - Nov, 2024
  • HubSpot Marketing Software
    HubSpot Academy
    Aug, 2022
    - Nov, 2024
  • Inbound Marketing
    HubSpot Academy
    Aug, 2022
    - Nov, 2024
  • AdWords
    Google
    Mar, 2018
    - Nov, 2024

Experience

  • RICOH360 Tours
    • United States
    • Software Development
    • 1 - 100 Employee
    • Marketing Project Manager
      • Apr 2021 - Present

      • Analyses data to identify trends and patterns in order to optimise the marketing of our SaaS solution (RICOH360 Tours). • Constantly looking for new processes and solutions for targeted areas of improvement • Drives new ways to optimise the user journey. • Manages testing, ensuring communication, actions and deadlines are met. • Handles the lifecycle of successful test projects, from design to implementation and activation. • Coordinates and facilitates meetings involving multiple audiences within the organisation. • Develops dashboards to track, measure and communicate results. • Drives performance marketing strategies and plans to develop new customer acquisition across channels, including paid digital, social and offline channels. • Leads end-to-end campaign execution from idea to testing and scaling across existing and new channels. • Continuously test new approaches and ideas to optimise cost of acquisition, conversion and other key performance indicators. • Works closely with the product and sales teams to prioritise and develop campaigns to meet business objectives. • Understands and adapts quickly to changes in performance, sharing learnings and results with other teams. Show less

  • RICOH360 Projects
    • United States
    • Software Development
    • Marketing Project Manager
      • Apr 2021 - Present

      • Coordination of marketing and communication activities for RICOH360 Projects. • Definition and management of our acquisition campaigns (Google Ads - Facebook Ads - LinkedIn Ads) • Management and coordination of media and press agencies (Advertising agency - Content creation - PR, ...). • Responsible for the creation of media content (videos, pack-shots, ...) • Organisation and animation of B2B events: BIM World 2021, BATIMAT 2022 ... Management of the various service providers (stand - presenters - exhibition centre - logistics, etc.). • Creation of case studies for the construction sector ... Show less

  • Ricoh Imaging Europe
    • France
    • Computers and Electronics Manufacturing
    • 1 - 100 Employee
    • Product Marketing Specialist | RICOH GR
      • Apr 2020 - Apr 2021

      • Design of the brand's content strategy and services of the RICOH GR product range.• Animation of the brand's social networks.• Manage performance tracking and define KPI improvement plans• Coordinates the production and weekly publication of RICOH GR videos • Maintain several production calendars and manage workflows, coordinate several teams remotely, supervise the publication of weekly episodes, etc.). • Define and develop our audience engagement strategy for YouTube, including communicating with our audience to develop new leads and ideas for future projects • Helps ensure RICOH's creative and editorial standards are respected in all projects. • Provides creative input to video programs; reviews scripts. Show less

    • Product Marketing Specialist | RICOH THETA
      • Aug 2018 - Apr 2020

      • Coordination of marketing and communication activities for the 360° camera range between the local teams (European subsidiaries and distributors) and Headquarters (Japan).• Definition and management of online campaigns for the 360° camera range (Google Ads - Facebook - Instagram - YouTube - Twitter)• Management and coordination of media and press agencies (Social networks - Translation - media buying - computer graphics - PR etc...)• Responsible for the creation of media content (videos, lifestyle images, tutorials, pack-shoot ...etc)• Strategy definition and management of 360° camera partnerships (online - offline - B2B - B2C)• Support for the marketing and development of the 360° camera range to high potential prospects.• Organization and animation of B2B events: RENT 2019, RENT 2020, BIM World. Management of the various service providers ( booth - animators - exhibition centre - logistics, etc...).• Creation of case studies for the real estate, automotive and immersive learning markets, ... Show less

  • H&M
    • Sweden
    • Retail
    • 700 & Above Employee
    • Department Manager
      • Aug 2017 - Oct 2017

      • Meet sales goals. • Analyze available sales reports and data to determine the needs of the business and set business strategies. • Set individual sales goals for sales associates, ensuring goals reflect store business goals. • Continuously motivate sales staff to meet assigned sales and productivity goals. • Meet sales goals. • Analyze available sales reports and data to determine the needs of the business and set business strategies. • Set individual sales goals for sales associates, ensuring goals reflect store business goals. • Continuously motivate sales staff to meet assigned sales and productivity goals.

  • MARIE SIXTINE
    • France
    • Retail
    • 1 - 100 Employee
    • Store Manager
      • Jul 2016 - Oct 2016

      • Meet sales goals. • Analyze available sales reports and data to determine the needs of the business and set business strategies. • Set individual sales goals for sales associates, ensuring goals reflect store business goals. • Continuously motivate sales staff to meet assigned sales and productivity goals. • Support the development of associates’ sales techniques, ensuring utilization of elevated levels of sales and service to maximize sales. • Demonstrate an in-depth knowledge of the merchandise; ensure selling staff is fluent in all aspects of product knowledge. • Demonstrate sales leadership for staff by playing an active role on the selling floor. • Collaborate with Supervisor and Marketing to identify marketing opportunities to support sales. • Develop events/incentives that will continue to grow customer base, with particular emphasis on building local market. • Ensure all associates provide the highest level of customer service. • Ensure staff maintains constant client communication through utilizing their client books. • Manage client database and utilize information to increase sales and client contact. • Resolve all client problems and complaints quickly and effectively. • Assist sales associates with various customer service issues i.e. dissatisfied customers, returns, defective merchandise. • Manage all special events inclusive of collection previews, client events, sale events and center events, etc. • Recruit, train, and develop staff ensuring all positions are filled in a timely manner with qualified personnel. • Continually evaluate the performance of each associate and provide constant feedback to ensure results. • Resolve all human resources issues in a timely and effective manner, partnering with HR when necessary. • Ensure integrity of payroll and the payroll process. Show less

  • UNIQLO
    • Japan
    • Retail
    • 700 & Above Employee
    • Assistant Store Manager
      • Dec 2009 - Apr 2016

      My main mission will be to plan, manage and oversee all aspects of store operation in order to accomplish responsibility of customer satisfaction, staff development and to achieve sales and profit targets. • Participation in shop openings (Opéra, La Défense, Berlin, etc.) • Meet sales goals • Analyze available sales reports and data to determine the needs of the business and set business strategies • Set individual sales goals for sales associates, ensuring goals reflect store business goals • Continuously motivate sales staff to meet assigned sales and productivity goals • Ensure all associates provide the highest level of customer service • Resolve all client problems and complaints quickly and effectively • Build and maintain good communication with members of corporate office, regional office, mall office and other stores • Recruit, train, and develop staff ensuring all positions are filled in a timely manner with qualified personnel • Support, implement and provide follow-up for all training programs, seminars, etc. • Continually evaluate the performance of each associate and provide constant feedback to ensure results • Resolve all human resources issues in a timely and effective manner, partnering with HR when necessary • B2B : Bulk orders Show less

Education

  • Da Vinci University
    MBA, #MCI - eBusiness & Digital Marketing
    2017 - 2018
  • Sup de Pub - Groupe INSEEC
    BETC Higher National Diploma, Adversiting
    2008 - 2009
  • ITG Val de Beauté
    BTEC Higher National Diploma, Sales
    2005 - 2007
  • ITG Val de Beauté
    BTEC National Diploma, Sales
    2003 - 2005
  • ITG Val de Beauté
    BTEC First Diploma, Sales
    2001 - 2003

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