Experience

Itzhaki Acquisitions

• United States
• Real Estate
• 1 - 100 Employee

• Marketing Manager

  • Jan 2014 - Present



Roladin Bakery& cafe'

• United States
• Food and Beverage Services
• 1 - 100 Employee

• VP Marketing

  • Feb 2009 - Jul 2013

  •Establish/manage marketing department at manufacturing network with scores of branches across country.•Set policies and strategies; prepare annual marketing plans; budget management, public relations, sales promotions and advertising activities.•Strengthen brand and position; appropriation and implantation of values among consumer public; perform market research and satisfaction surveys.•Manage new market development from concept, development and execution to promotion at point of sales.•Feasibility/profitability studies, product pricing for final consumers and franchises with peripheral adaptation.•Analyze activity reports; measurements, control and evaluation of current status at all branches.Major achievements:Initiate/implement marketing activities on continuous, set basis which changed consumer habits and led to growth in hundreds of percentages.Created commercial co-operations with leading companies in market, leading to increase in annual turnover.Construct/develop/promote company's Internet website; introduce on-line activities; network promotion.Upgraded existing packaging system, created uniform, quality design line.



Eurocom

• Telecommunications
• 1 - 100 Employee

• Marketing Communications Manger

  • Aug 2007 - Jul 2008

  •Prepared annual marketing plans; budget management, branding activities, advertising, public relations and sales promotions for several brands.•Planned/produced all marketing and advertising products, including management of national campaigns (BTL + ATL); established Internet website. •Prepared annual marketing plans; budget management, branding activities, advertising, public relations and sales promotions for several brands.•Planned/produced all marketing and advertising products, including management of national campaigns (BTL + ATL); established Internet website.



Tapuz

• Israel
• Technology, Information and Internet
• 1 - 100 Employee

• Marcom Manager

  • Jul 2005 - Jul 2007

  •Constructed/implemented marketing plans; advertising and public relations in various media for website in general and for new Internet platforms in particular (flix.co.il, ok.co.il) – work during strongly active period, after which Tapuz went public on the stock market.•Managed sales promotion activities, including producing exhibitions, planning/producing marketing products.•Initiated/managed co-operations with leading companies, television programs and leading magazines •Constructed/implemented marketing plans; advertising and public relations in various media for website in general and for new Internet platforms in particular (flix.co.il, ok.co.il) – work during strongly active period, after which Tapuz went public on the stock market.•Managed sales promotion activities, including producing exhibitions, planning/producing marketing products.•Initiated/managed co-operations with leading companies, television programs and leading magazines



Itzhaki Properties

• Real Estate
• 1 - 100 Employee

• Marketing Manager

  • Aug 2003 - May 2005

  •Marketing management at one of 10 major, leading companies in commercial buildings, New York. •Marketing management at one of 10 major, leading companies in commercial buildings, New York.



Rolltime

• Advertising Services
• 1 - 100 Employee

• Swatch Brand Manager

  • Jun 2001 - Aug 2003

  •Managed store chain, including establishment of new branches and loyal, professional staff (approximately 40 employees).•Employee development; provided sales & service skills via external training sessions.•Constructed annual business plan according to international branding values, while adapting them to Israeli consumer.•Stock supervision/management, while maintaining objectives and increasing scope of sales.•Work in full cooperation with international company staff; present activities in Israel, participate in exhibitions.



Hed Arzi

• Israel
• Telecommunications
• 1 - 100 Employee

• Marcom Manager

  • Oct 1997 - Jun 2001

  •Attained increase in product sales, from 20,000 to 100,000 – 1st place in Europe.•Cooperated with leading companies in market, television programs, news and journalism.•Lectured in Electronic Art in England. •Attained increase in product sales, from 20,000 to 100,000 – 1st place in Europe.•Cooperated with leading companies in market, television programs, news and journalism.•Lectured in Electronic Art in England.