Experience

Masterdrive

• Brand Enthusiast

  Study the company’s marketing goals and objectives and organize trade initiatives • Plan and implement awareness creating programs to reach out to potential customers • Indulge in outreach programs to involve existing customers into the company’s offerings • Work with the sales and marketing departments to understand the company’s goals and missions • Develop marketing ideas and record and maintain client preferences • Represent company and its products and services to the media and customers in a positive manner • Relay customer feedback to the company in anticipation of improving products and services • Generate ideas to maximize sales to achieve or exceed sales goals • Develop and maintain strong communication with buying offices and customers • Conduct product training and handle inventory preparation initiatives • Assist in creating and installing marketing displays and ensuring that brand advertising material is placed in a strategic manner • Act as the face of the company at seminars, media screenings and marketing conferences • Monitor brand movement, pricing and distribution penetration • Build and sustain business relationships with key accounts within assigned areas • Organize events such as consumer sampling, concerts, after-parties and movie premiers Show less



RAC MasterDrive

• Mulbarton Johannesburg South

• Marketing Assistant

  • Feb 2017 - Present

  compiling and distributing financial and statistical information such as budget spreadsheets analysing questionnaires writing reports, company brochures and similar documents organising and hosting presentations and customer visits assisting with promotional activities visiting customers/external agencies helping to organise market research. compiling and distributing financial and statistical information such as budget spreadsheets analysing questionnaires writing reports, company brochures and similar documents organising and hosting presentations and customer visits assisting with promotional activities visiting customers/external agencies helping to organise market research.



Masterdrive

• South Africa
• Truck Transportation
• 1 - 100 Employee

• Sales Support Specialist

  • May 2014 - Present

  Identifying/defining your most important customers Understanding what motivates your customers and what could cause them to choose your brand over your competitors’ brands Carefully selecting a brand position that could provide your organization with marketplace advantages Translating that position to a strong and consistent brand identity, including: – Intuitive brand architecture – Strong name and icon – Tagline that succinctly reinforces brand promise Developing brand messaging including an elevator speech Educating employees about the brand promise, elevator speech and identity standards and giving them the incentives, tools and training to become effective brand champions Developing an integrated launch and ongoing marketing plan Reinforcing your brand’s promise at each point of customer contact Measuring the ongoing equity of the brand and making adjustments as necessary Brand Management Responsibilities Monitor, measure and manage brand equity/strength Increase brand awareness, relevant differentiation, value, accessibility and emotional connection Develop brand plan Monitor progress against brand plan Be responsible for results against brand plan Drive brand understanding and support throughout the organization Champion/drive initiatives that support delivery of the brand promise Brand messaging – elevator speech, tagline, campaign themes, proof points, etc. Manage the brand architecture Maintain brand identity consistency Chair the brand identity council/team/board Help determine identities for new brands/sub-brands Anticipate and accommodate new brand identity needs Show less