Ethel A.
Chief Business Officer (B2B) at AirtelTigo Ghana- Claim this Profile
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Bio
Dr John Ahwere-Bafo
I worked at the Head Office at the time while Ethel worked in our second biggest city-Kumasi. She together with another collegue were instrumental in signing a number of corporate customers while presenting a local face to the company especially its mobile division in the region. She was punctual with submission of weekly reports with high deliverables met on time. By the time I was leaving the company to study abroad, Ethel has managed to more than quadruple the growth of the GSM division and increased its staff base to thrice the intial. I am happy to recommend Ethel highly for any managerial position.
Dr John Ahwere-Bafo
I worked at the Head Office at the time while Ethel worked in our second biggest city-Kumasi. She together with another collegue were instrumental in signing a number of corporate customers while presenting a local face to the company especially its mobile division in the region. She was punctual with submission of weekly reports with high deliverables met on time. By the time I was leaving the company to study abroad, Ethel has managed to more than quadruple the growth of the GSM division and increased its staff base to thrice the intial. I am happy to recommend Ethel highly for any managerial position.
Dr John Ahwere-Bafo
I worked at the Head Office at the time while Ethel worked in our second biggest city-Kumasi. She together with another collegue were instrumental in signing a number of corporate customers while presenting a local face to the company especially its mobile division in the region. She was punctual with submission of weekly reports with high deliverables met on time. By the time I was leaving the company to study abroad, Ethel has managed to more than quadruple the growth of the GSM division and increased its staff base to thrice the intial. I am happy to recommend Ethel highly for any managerial position.
Dr John Ahwere-Bafo
I worked at the Head Office at the time while Ethel worked in our second biggest city-Kumasi. She together with another collegue were instrumental in signing a number of corporate customers while presenting a local face to the company especially its mobile division in the region. She was punctual with submission of weekly reports with high deliverables met on time. By the time I was leaving the company to study abroad, Ethel has managed to more than quadruple the growth of the GSM division and increased its staff base to thrice the intial. I am happy to recommend Ethel highly for any managerial position.
Credentials
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DIGITAL MARKETING ESSENTIALS
Dot Native -
MARKETING CERTIFICATE
GIMPA -
PROJECT MANAGEMENT CERTIFICATE
APM Group
Experience
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AT Ghana
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Ghana
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Telecommunications
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200 - 300 Employee
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Chief Business Officer (B2B)
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May 2018 - Present
Leading an integrated Business Unit comprising Sales, Marketing, Product Management & Operations to deliver Commercial plans for all B2B segment that drive value & an unmatched experience for our valued customers. Leading an integrated Business Unit comprising Sales, Marketing, Product Management & Operations to deliver Commercial plans for all B2B segment that drive value & an unmatched experience for our valued customers.
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Vodafone
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United Kingdom
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Telecommunications
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700 & Above Employee
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Head Of Sales
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Sep 2016 - Apr 2018
Manage and lead all aspects of corporate level sales operations and strategy planning processes, to include the development and execution of sales capability improvement projects, business plans and sales strategies focused on the tactical attainment of new business, sales plan development, forecasting, training, and new business development, while managing 2,500+ customers comprising Public Sector, Large Enterprises and Vodafone Global Enterprise.• Oversee the delivery of total communications solutions with CXX at the heart of delivery in industries including Education, Financial, Manufacturing, Mining, Oil & Gas and Government Ministries, and State-Owned Enterprises.• Drive the daily activities and workload of 29 FTEs, 9 contractors and 5 direct reports managing key verticals within the Corporate Channel, while taking ownership of yearly detailed budget for the corporate channel.• Manage business direction via development of channel strategies and short, medium and long-term plans focused on delivering ROI, revenue growth, profitability and customer satisfaction; deliver on KPIs. Show less
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Vodafone Global Enterprise (VGE) Country Manager
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Oct 2014 - Aug 2016
Managed all aspects of country operations, business planning, sales management and business development via the oversight of 167 VGE company accounts in Ghana, and responsibility of delivering total communications solutions to the world’s largest multinational companies. Drove the leadership of four National Account Managers (NAMs) and multiple virtual teams in areas including customer experience, sales operations and product management in order to deliver end-to-end World Class experience. • Drove business direction via the creation and launch of high impact sales strategy and plans focused on ROI, revenue growth, profitability and customer satisfaction.• Led the training, development and coaching of a national accounts team on enterprise sales methodology (VWOS) and sales forecasting to effectively deliver on KPIs.• Ensured collaboration between virtual teams, national account managers, and all other stakeholders to drive alignment and the Vodafone Global Enterprise agenda.• Partnered with global account managers, regional account managers and local teams to deliver on complex global RFPs, bids and sales deals. Show less
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Sales Manager, Corporate Commercial
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Jul 2012 - Sep 2014
Managed and drove all aspects of sales operations in industry verticals including mining, oil and gas, banking, insurance, financial services and public education, with revenue responsibility of GHs 18.4m FY 14/15, while overseeing business direction via the development and launch of sales strategy and execution of plans focused on driving return on investment, revenue growth, profitability and customer satisfaction.• Managed and led the largest sales team comprised of 12 direct reports (2 senior account managers, 8 account managers and two desk-based account managers.• Successfully served as the lead integration manager for the proposed buy-out of Gateway Services; worked on product capture and business case development for the proposed third party acquisition.• Instituted sales strategies and tactics that increased win ratio to 80% and mobile customer base by 20%; created a mobile plan that focused on converting profitable deals from competition FY 2012/13. Show less
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Sales Manager, Corporate Community
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Jun 2010 - Jul 2012
Managed industry verticals such as Hospitality, NGOs, embassies/diplomatic missions, media, manufacturing and logistics, while driving business development, market insights, market analysis, projected sales growth and detailed sales plan to grow mining, oil and gas sector into the most profitable and fasted growing sector in VBS. Led a team of 6 corporate accounts managers; facilitated the training and coaching on sales management tools and processes such as account management, contact strategy development, sales forecasting and account development planning to help them deliver on sales target and other KPIs.• Developed Greenfield markets in mining, oil and gas and community service markets contributing over 25% of total Vodafone business solutions’ revenue over the last three years.• Won Best Machine-to-Machine (M2M) Sales Award in FY2011/2012 with contract value in excess of Ghs5 million.• Nominated for Vodafone talent program for 2 years running. Show less
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Vodafone
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United Kingdom
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Telecommunications
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700 & Above Employee
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Corporate Accounts, GT/Vodafone Ghana Transformation
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2008 - 2010
Managed and oversaw all aspects of sales and business development via leadership of a team of 6 corporate accounts managers, to include areas such as training and development, account management, sales forecasting and account development planning to ensure delivery on sales targets and KPIs. • Led the project management of a mobile post-paid proposition and Mobile2i Mobile data proposition. (3/2009) • Represented Enterprise Unit at Vodafone Global Enterprise Sales Master Class Conference held in Johannesburg-SA in Oct. 2009; presented on Enterprise Business Strategy for Ghana. • Served as the sales lead and project managed the Agro Credit CUG Proposition; won Best Mobile Deal Award FY 2010/2011. Show less
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Ghana Telecom
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Telecommunications
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100 - 200 Employee
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Chief Manager -Corporate Sales
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Mar 2000 - Sep 2008
CHIEF MANAGER OF CORPORATE SALES, Mobiles (3/2006-9/2008) ACCOUNT MANAGER (5/2004-3/2006) ASSISTANT MANAGER/CUSTOMER SERVICE, Ashanti Region (3/2000-5/2004) Directed the building and set-up of a brand new corporate sales team, while leveraging insights to develop sales strategy and end-to-end sales processes for the Corporate Sales Unit. Managed all aspects of new business development to fulfill sales goals, and partnered with sales team to respond to new business inquiries and RFPs. • Monitored performance within the account team to ensure that customers’ expectations are met; provided market insight into emerging issues. • Identified new market opportunities and devised creative strategies to penetrate those markets; established new sources of revenue and expanded existing business relationships to generate additional revenue. • Devised and implemented sales action plans designed to penetrate highly competitive markets and acquire new business accounts; monitored costs, competition and product trends in the market place. • Directed the entire sales process, targeted top prospects, identified solutions, and negotiated/closed deals, while driving responsibility for all strategic account planning. • Represented Corporate Sales Unit at West African GSM conference in Dakar, Senegal in 2006 and presented at Sales & Marketing Trading weekly review meetings. Show less
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Education
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Informa Telecom & Media Academy
TELECOM MINI MBA, Advanced Telecom Strategies -
Informa Telecom & Media Academy
TELECOM MINI MBA -
2004 - 2008
Coventry University
Post-graduate, Post-graduate Diploma in Communications Mgt -
1991 - 1996
University of Cape Coast
Ist Degree, Bechelor of Commerce, Diploma in Ed.
Community
