Ethan Koehler
VP, Digital Experience & Technology at Hanson Dodge- Claim this Profile
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Bio
Bridget Butch
Ethan is a true digital pro – the type of person you wish could lead all of your projects. He can assess a situation, analyze data and background information quickly and thoroughly, identify multiple solutions, then document a plan and its progress – all while building consensus and moving things along. He's a great team leader – he knows how to motivate people and keep them on task. He listens well and offers good advice. He's also great with clients – his calm, logical demeanor is very reassuring. Best of all, he's not just good at his job – he's a fun, smart person. I really enjoyed working with him.
📐 Jackson Carson
Working with Ethan at Gaiam was a real pleasure. His balanced approach to managing the needs of the business vs. realistic timelines and budgets and working with in-house and remote teams to get a project done was always something to witness. In terms of how he interfaced with me, he was always very clear about what was needed from the creative department for his projects so there was very rarely any wasteful churn or revisions. And when he requested work, he never pushed too hard, and was always reasonable about what was possible, yet most impactful for the project. Rare, indeed! He's an excellent manager, always grounded and with a broad view of all the opposing factors he has to navigate to achieve success. An adept leader. I hope to get the chance to work with him again!
Bridget Butch
Ethan is a true digital pro – the type of person you wish could lead all of your projects. He can assess a situation, analyze data and background information quickly and thoroughly, identify multiple solutions, then document a plan and its progress – all while building consensus and moving things along. He's a great team leader – he knows how to motivate people and keep them on task. He listens well and offers good advice. He's also great with clients – his calm, logical demeanor is very reassuring. Best of all, he's not just good at his job – he's a fun, smart person. I really enjoyed working with him.
📐 Jackson Carson
Working with Ethan at Gaiam was a real pleasure. His balanced approach to managing the needs of the business vs. realistic timelines and budgets and working with in-house and remote teams to get a project done was always something to witness. In terms of how he interfaced with me, he was always very clear about what was needed from the creative department for his projects so there was very rarely any wasteful churn or revisions. And when he requested work, he never pushed too hard, and was always reasonable about what was possible, yet most impactful for the project. Rare, indeed! He's an excellent manager, always grounded and with a broad view of all the opposing factors he has to navigate to achieve success. An adept leader. I hope to get the chance to work with him again!
Bridget Butch
Ethan is a true digital pro – the type of person you wish could lead all of your projects. He can assess a situation, analyze data and background information quickly and thoroughly, identify multiple solutions, then document a plan and its progress – all while building consensus and moving things along. He's a great team leader – he knows how to motivate people and keep them on task. He listens well and offers good advice. He's also great with clients – his calm, logical demeanor is very reassuring. Best of all, he's not just good at his job – he's a fun, smart person. I really enjoyed working with him.
📐 Jackson Carson
Working with Ethan at Gaiam was a real pleasure. His balanced approach to managing the needs of the business vs. realistic timelines and budgets and working with in-house and remote teams to get a project done was always something to witness. In terms of how he interfaced with me, he was always very clear about what was needed from the creative department for his projects so there was very rarely any wasteful churn or revisions. And when he requested work, he never pushed too hard, and was always reasonable about what was possible, yet most impactful for the project. Rare, indeed! He's an excellent manager, always grounded and with a broad view of all the opposing factors he has to navigate to achieve success. An adept leader. I hope to get the chance to work with him again!
Bridget Butch
Ethan is a true digital pro – the type of person you wish could lead all of your projects. He can assess a situation, analyze data and background information quickly and thoroughly, identify multiple solutions, then document a plan and its progress – all while building consensus and moving things along. He's a great team leader – he knows how to motivate people and keep them on task. He listens well and offers good advice. He's also great with clients – his calm, logical demeanor is very reassuring. Best of all, he's not just good at his job – he's a fun, smart person. I really enjoyed working with him.
📐 Jackson Carson
Working with Ethan at Gaiam was a real pleasure. His balanced approach to managing the needs of the business vs. realistic timelines and budgets and working with in-house and remote teams to get a project done was always something to witness. In terms of how he interfaced with me, he was always very clear about what was needed from the creative department for his projects so there was very rarely any wasteful churn or revisions. And when he requested work, he never pushed too hard, and was always reasonable about what was possible, yet most impactful for the project. Rare, indeed! He's an excellent manager, always grounded and with a broad view of all the opposing factors he has to navigate to achieve success. An adept leader. I hope to get the chance to work with him again!
Experience
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Hanson Dodge
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United States
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Advertising Services
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1 - 100 Employee
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VP, Digital Experience & Technology
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Oct 2019 - Present
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Senior Digital Strategist
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Aug 2014 - Oct 2019
Led cross-disciplinary teams to define integrated and effective digital strategies with the aim of boosting boosting brand and customer engagement in large-scale website projects. Drove our digital work across the full project life-cycle: From discovery to vision and strategy definition through design, planning and implementation. Led HD’s digital strategy and user experience design practices.
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Gaiam
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United States
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Wellness and Fitness Services
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100 - 200 Employee
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Director of eCommerce
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Sep 2007 - Jul 2014
Managed the digital marketing and operations for Gaiam.com, the GaiamPro.com B2B site and multiple B2C web properties for Gaiam's Direct Response Television (DRTV) division including well-known national fitness brands such as Jillian Michaels, Richard Simmons and UFC Champion Georges St. Pierre. Oversaw planning and execution of all online marketing initiatives including email, social, conversion optimization, search engine optimization (SEO), search engine marketing (SEM), retargeting, display advertising, multivariate site testing and affiliate programs. Defined and managed technology evolution supporting site launches, technology enhancements, and platform migrations. Combined insights from web analytics and optimization tools to maximize campaign success and financial results. Drove improvements in site traffic, order volume, AOV and conversion rate. Managed the activities of a diverse team of in-house contributors and external agencies to ensure successful delivery of Gaiam's online experience & digital campaigns.
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James Tower
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IT Services and IT Consulting
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1 - 100 Employee
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Sales Engineer
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Jun 2006 - Sep 2007
Deepened my direct client involvement by becoming James Tower's first Sales Engineer. In addition to gaining greater exposure and understanding of our customers, I partnered with our Sales staff in pursuit of large & complex new project opportunities. Acted as liaison with our internal technical teams to ensure feasibility and ultimately successful delivery of our solutions. Deepened my direct client involvement by becoming James Tower's first Sales Engineer. In addition to gaining greater exposure and understanding of our customers, I partnered with our Sales staff in pursuit of large & complex new project opportunities. Acted as liaison with our internal technical teams to ensure feasibility and ultimately successful delivery of our solutions.
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James Tower
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IT Services and IT Consulting
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1 - 100 Employee
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Programming Supervisor & Senior Consultant
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2003 - 2006
Managed the James Tower Milwaukee development team with responsibility for overall project delivery. Supported sales team as a technical consultant/sales engineer. Participated in departmental and company-wide strategy development as a member of the core leadership team. Led clients through full lifecycle implementation projects from project definition to requirements gathering to implementation (for projects often exceeding 1,000 hours of effort across 8-12 individuals). Managed the James Tower Milwaukee development team with responsibility for overall project delivery. Supported sales team as a technical consultant/sales engineer. Participated in departmental and company-wide strategy development as a member of the core leadership team. Led clients through full lifecycle implementation projects from project definition to requirements gathering to implementation (for projects often exceeding 1,000 hours of effort across 8-12 individuals).
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Digital Visions
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Technology, Information and Internet
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1 - 100 Employee
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Senior Programmer / Analyst
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1997 - 2003
Solutions architect, lead developer and client-facing consultant. Digital Visions was recognized as a cutting-edge web development company that quickly adopted emerging web technologies and applied them successfully to meet our client's needs. Acted as project manager on large-scale projects involving multi-disciplinary implementation teams comprised of between 5 and 10 individuals. As a member of Digital Visions' management leadership team, I helped guide the strategic direction and evolving structure of our fast-growing organization.
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Marquette University
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United States
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Higher Education
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700 & Above Employee
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Research Assistant
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1995 - 1997
Supported the research and instructional activities for several College of Business Administration professors while completing my MBA at Marquette University (emphasis on Information Technology). Supported the research and instructional activities for several College of Business Administration professors while completing my MBA at Marquette University (emphasis on Information Technology).
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Education
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1995 - 1997
Marquette University
MBA, Business, Information Technology -
1991 - 1995
University of Wisconsin-Whitewater
Bachelor of Management Computer Systems (MCS), Information Technology w/ Business Emphasis
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