Ethan Robertson
English Editor at Jiahui Health 嘉会医疗- Claim this Profile
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English Native or bilingual proficiency
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Chinese Professional working proficiency
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Bio
Experience
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Jiahui Health 嘉会医疗
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China
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Hospitals and Health Care
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100 - 200 Employee
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English Editor
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Dec 2019 - Present
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itrax爱创营销与传播集团
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Shanghai City, China
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Senior Account Executive
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Sep 2018 - Dec 2019
Client-facing public relations and marketing professional working across multiple industries, including companies like Jaguar Land Rover, FAW-VW, IKEA and Standard Chartered. Working with a diverse team, I designed and implemented external and internal public relations and marketing programs that were tailored to the needs of our clients. This including the planning, pitching and execution of projects both inside and outside of China, allowing me to utilize my bi-lingual skills to improve communication throughout the process. Show less
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U.S. Consulate General Wuhan
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Wuhan, Hubei, China
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Commercial Service Intern
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Feb 2018 - Jul 2018
I worked on the Foreign Commercial Services team at the US Consulate General Wuhan where I leveraged my bi-lingual fluency to promote opportunities for American businesses in Central China (Hubei, Hunan, Henan, and Jiangxi) as well as encouraging Chinese investment into the United States. Providing in-country guidance for United States business development and investment attraction programs, I helped successfully build new business opportunities through strong relationship management skills. Some of my responsibilities included promoting major events including the 3rd Annual US-Central China Business Summit and writing key speeches and presentations for the Principal Commercial Officer and the Consul General. Show less
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Lenovo
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China
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IT Services and IT Consulting
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700 & Above Employee
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Public Relations Intern
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Jun 2016 - Aug 2016
At Lenovo, I collaborated on a global Branding and Communications team where we supported enterprise-wide public relations deliverables for key corporate communications projects. Skilled in social media marketing, I was instrumental in micro-blogging campaigns on several platforms including Twitter, Facebook, and Weibo to launch and promote the August 2016 Lenovo Fan Festival and the IFA 2016 Tech Expo attended by 1000+ journalist who in turn drove mass awareness for Lenovo products through their industry articles, blogs, and social media platforms. Show less
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China Economic Review
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Hong Kong
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Newspaper Publishing
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1 - 100 Employee
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Writer
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Jan 2014 - Jul 2015
Writer and creator of the Auto Kingdom blog for China Economic Review Magazine with a focus on the Chinese automotive industry. Researched, wrote and edited bi-weekly 200-300 word articles covering breaking news and trends in the Chinese auto industry including topics like capacity, design and intellectual property protection. Writer and creator of the Auto Kingdom blog for China Economic Review Magazine with a focus on the Chinese automotive industry. Researched, wrote and edited bi-weekly 200-300 word articles covering breaking news and trends in the Chinese auto industry including topics like capacity, design and intellectual property protection.
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The Hill
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University of North Carolina at Chapel Hill
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Online Editor
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Aug 2013 - Jun 2014
Here at The Hill, I applied my strong experience with social media and trends to manage a proactive and passionate team of online student-journalists with a focus on aggregating global news, world politics, and current affairs. Broadened international reporting with success expanding Asia and China news coverage. Managed the curation of content across multiple mediums and platforms in alignment with the publications message and vision. Wrote, edited and published relevant and engaging content. Here at The Hill, I applied my strong experience with social media and trends to manage a proactive and passionate team of online student-journalists with a focus on aggregating global news, world politics, and current affairs. Broadened international reporting with success expanding Asia and China news coverage. Managed the curation of content across multiple mediums and platforms in alignment with the publications message and vision. Wrote, edited and published relevant and engaging content.
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China Economic Review
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Hong Kong
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Newspaper Publishing
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1 - 100 Employee
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Copywriter Internship
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Jun 2013 - Aug 2013
Charged to manage the social media footprint for one of China's leading economic magazines, I curated content for a daily email newsletter distributed to 5,000 subscribers covering China’s global economic and trade relations as well as key government policies. I produced a full-length story about the Chinese car market, developed content for the China Economic Review MBA website, and edited the yearly MBA guide resulting in a 10-15% increase in Twitter followers and Facebook likes. Charged to manage the social media footprint for one of China's leading economic magazines, I curated content for a daily email newsletter distributed to 5,000 subscribers covering China’s global economic and trade relations as well as key government policies. I produced a full-length story about the Chinese car market, developed content for the China Economic Review MBA website, and edited the yearly MBA guide resulting in a 10-15% increase in Twitter followers and Facebook likes.
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Education
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Wuhan University
Master’s Degree, International Relations and Affairs -
University of North Carolina at Chapel Hill
Bachelor of Arts (BA), Public Relations/Image Management -
Beijing Institute of Education
Chinese Studies, A