Social Media Marketing Specialist

• Aug 2023 - Present

Brand Digital Team Leader

• Oct 2021 - Dec 2022

I was brought into Entain to bring all paid brand social media activity in house for two of the UK's biggest sports brands, Ladbrokes & Coral. Overseeing the huge transition from agency driven activity required meticulous planning, a constant stream of communication and collaboration with a positive, can do attitude. Happy to say this huge undertaking was done in a smooth and timely fashion with all activity for both brands (sports & gaming) launching on time, as of the 1st of January… Show more I was brought into Entain to bring all paid brand social media activity in house for two of the UK's biggest sports brands, Ladbrokes & Coral. Overseeing the huge transition from agency driven activity required meticulous planning, a constant stream of communication and collaboration with a positive, can do attitude. Happy to say this huge undertaking was done in a smooth and timely fashion with all activity for both brands (sports & gaming) launching on time, as of the 1st of January 2022. Not one to rest on my laurels, I've since also been responsible for: - Implementing a robust test & learn agenda which has resulted in a positive trend in all relevant brand metrics. - Oversaw our first brand lift studies which now run regularly across each of our platforms (Facebook, Twitter, Snapchat) - Onboarded new channels and developed/implemented strategies for each (Reddit) - Incorporated new and innovative formats/partnerships to further drive brand awareness/consideration (playable ads, filters/lenses, Sky Sports Amplify). - Recently expanded the team with plans of taking on more brands in house in the near future. Show less I was brought into Entain to bring all paid brand social media activity in house for two of the UK's biggest sports brands, Ladbrokes & Coral. Overseeing the huge transition from agency driven activity required meticulous planning, a constant stream of communication and collaboration with a positive, can do attitude. Happy to say this huge undertaking was done in a smooth and timely fashion with all activity for both brands (sports & gaming) launching on time, as of the 1st of January… Show more I was brought into Entain to bring all paid brand social media activity in house for two of the UK's biggest sports brands, Ladbrokes & Coral. Overseeing the huge transition from agency driven activity required meticulous planning, a constant stream of communication and collaboration with a positive, can do attitude. Happy to say this huge undertaking was done in a smooth and timely fashion with all activity for both brands (sports & gaming) launching on time, as of the 1st of January 2022. Not one to rest on my laurels, I've since also been responsible for: - Implementing a robust test & learn agenda which has resulted in a positive trend in all relevant brand metrics. - Oversaw our first brand lift studies which now run regularly across each of our platforms (Facebook, Twitter, Snapchat) - Onboarded new channels and developed/implemented strategies for each (Reddit) - Incorporated new and innovative formats/partnerships to further drive brand awareness/consideration (playable ads, filters/lenses, Sky Sports Amplify). - Recently expanded the team with plans of taking on more brands in house in the near future. Show less

Paid Social & Display Executive > Manager

• Jan 2017 - Oct 2021

I was offered a two-month secondment within the BoyleSports marketing team in Gibraltar which I jumped at with open arms and earned myself a full-time contract moving to the aquisition team. In this role, I have worked closely with Twitter, Facebook & Instagram which were already in operation, as well as setting up new advertisings channels such as Snapchat and the display network Criteo to carry out brand, acquisition, retargeting, reactivation & retention campaigns. My roles include… Show more I was offered a two-month secondment within the BoyleSports marketing team in Gibraltar which I jumped at with open arms and earned myself a full-time contract moving to the aquisition team. In this role, I have worked closely with Twitter, Facebook & Instagram which were already in operation, as well as setting up new advertisings channels such as Snapchat and the display network Criteo to carry out brand, acquisition, retargeting, reactivation & retention campaigns. My roles include creating event-based weekly/monthly/quarterly campaign plans for myself and other members of the team to stick to, brief creative & copy for acquisition, retention, retargeting and re-marketing campaigns across all platforms including web & app, gather and analyse campaign data to continuously improve performance throughout the acquisition team.

Payroll Administrator

• Jan 2016 - Jan 2017

Deputy Manager

• Sep 2014 - Jan 2016

After passing all training courses I progressed to deputy manager where I fulfilled all previous duties as well as completing rotas, holiday planners, further fulfilling marketing promotions throughout the shop, delegating tasks to those in my team & ensuring shop cash flow remained within company guidelines by completing regular cash checks, lodgements & withdrawals to our local bank.

Retail Cashier

• Aug 2014 - Sep 2014

I worked part-time as a cashier in multiple Boylesports shops in the Drogheda area on weekends while in full-time college education. Duties included serving customers in a prompt and efficient manner, ensuring the shop was fully stocked, encouraging growth throughout the shop by marketing various promotions & ensuring clientele received a pleasant betting experience.

Bartender

• Mar 2011 - Feb 2015

As Bartender I was part of a team which supplied efficient service to a packed bar 2-3 nights a week. I would also help with a monthly stock take, booking/pricing musical acts and scheduling weekly rotas.

Lounge Staff

• Oct 2010 - Feb 2011

Ensured bars were fully stocked throughout, glasses were cleared from tables, washed and replaced on shelves to be used again. Other duties included cleaning bars and floors after close, taking weekly stock take and other odd jobs around the bar