Ethan Neo
Head, Corporate Marketing and Student Recruitment at RCSI & UCD Malaysia Campus- Claim this Profile
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Bio
Abu Sayed Rahat
It was a privilege to have Ethan as my first manager when starting my professional journey. With years of experience in marketing and branding, Ethan possesses the qualities, knowledge, and network to excel in the education industry and beyond. He provided me with invaluable guidance on various academic programs, pathways, and unique selling points of different institutions, and expanded my network within the Malaysian and international education landscape. Ethan's leadership style is characterized by his kind heart and flexibility. He allowed me and my former colleagues to be ourselves and encouraged us to develop our individual and collective qualities, fostering a positive work environment and enhancing our overall performance. As a people person, Ethan is approachable and enjoyable to work with. He helped me to develop my interpersonal skills, and I continue to learn from him and incorporate his leadership style into my own personal development. Ethan empowers his team to develop and execute new initiatives, and he has a talent for making those around him better. Working with Ethan was a pleasure, and it is clear that he has the ability to excel in any environment.
Hiew Vui Hen Elton
Ethan is a nice person to work with during my time in Uni Enrol and later, Swinburne University. He is knowledgeable, patience and a great leader. He always strive to help and guide all the people around him to be better. I have definitely learn a lot from him.
Abu Sayed Rahat
It was a privilege to have Ethan as my first manager when starting my professional journey. With years of experience in marketing and branding, Ethan possesses the qualities, knowledge, and network to excel in the education industry and beyond. He provided me with invaluable guidance on various academic programs, pathways, and unique selling points of different institutions, and expanded my network within the Malaysian and international education landscape. Ethan's leadership style is characterized by his kind heart and flexibility. He allowed me and my former colleagues to be ourselves and encouraged us to develop our individual and collective qualities, fostering a positive work environment and enhancing our overall performance. As a people person, Ethan is approachable and enjoyable to work with. He helped me to develop my interpersonal skills, and I continue to learn from him and incorporate his leadership style into my own personal development. Ethan empowers his team to develop and execute new initiatives, and he has a talent for making those around him better. Working with Ethan was a pleasure, and it is clear that he has the ability to excel in any environment.
Hiew Vui Hen Elton
Ethan is a nice person to work with during my time in Uni Enrol and later, Swinburne University. He is knowledgeable, patience and a great leader. He always strive to help and guide all the people around him to be better. I have definitely learn a lot from him.
Abu Sayed Rahat
It was a privilege to have Ethan as my first manager when starting my professional journey. With years of experience in marketing and branding, Ethan possesses the qualities, knowledge, and network to excel in the education industry and beyond. He provided me with invaluable guidance on various academic programs, pathways, and unique selling points of different institutions, and expanded my network within the Malaysian and international education landscape. Ethan's leadership style is characterized by his kind heart and flexibility. He allowed me and my former colleagues to be ourselves and encouraged us to develop our individual and collective qualities, fostering a positive work environment and enhancing our overall performance. As a people person, Ethan is approachable and enjoyable to work with. He helped me to develop my interpersonal skills, and I continue to learn from him and incorporate his leadership style into my own personal development. Ethan empowers his team to develop and execute new initiatives, and he has a talent for making those around him better. Working with Ethan was a pleasure, and it is clear that he has the ability to excel in any environment.
Hiew Vui Hen Elton
Ethan is a nice person to work with during my time in Uni Enrol and later, Swinburne University. He is knowledgeable, patience and a great leader. He always strive to help and guide all the people around him to be better. I have definitely learn a lot from him.
Abu Sayed Rahat
It was a privilege to have Ethan as my first manager when starting my professional journey. With years of experience in marketing and branding, Ethan possesses the qualities, knowledge, and network to excel in the education industry and beyond. He provided me with invaluable guidance on various academic programs, pathways, and unique selling points of different institutions, and expanded my network within the Malaysian and international education landscape. Ethan's leadership style is characterized by his kind heart and flexibility. He allowed me and my former colleagues to be ourselves and encouraged us to develop our individual and collective qualities, fostering a positive work environment and enhancing our overall performance. As a people person, Ethan is approachable and enjoyable to work with. He helped me to develop my interpersonal skills, and I continue to learn from him and incorporate his leadership style into my own personal development. Ethan empowers his team to develop and execute new initiatives, and he has a talent for making those around him better. Working with Ethan was a pleasure, and it is clear that he has the ability to excel in any environment.
Hiew Vui Hen Elton
Ethan is a nice person to work with during my time in Uni Enrol and later, Swinburne University. He is knowledgeable, patience and a great leader. He always strive to help and guide all the people around him to be better. I have definitely learn a lot from him.
Experience
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RCSI & UCD Malaysia Campus
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Malaysia
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Education Administration Programs
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1 - 100 Employee
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Head, Corporate Marketing and Student Recruitment
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Jan 2023 - Present
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Swinburne University of Technology Sarawak Campus
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Malaysia
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Higher Education
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300 - 400 Employee
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Marketing | Branding | Digital Marketing | Creative
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Apr 2019 - Jan 2023
Responsible for overall brand management, recruitment marketing, and new strategy initiatives of the institution Successes: 1. Total Web Revamp 2. Above average ROI for digital marketing campaigns 3. New branding direction and theme 4. New interactive and innovative platforms to engage students Head of Department (4 units) Implementing strategies and tactics to build awareness and preference for the institution in domestic and global markets --- Strategic approach to branding and marketing communications --- Monitoring and Optimizing Online (and Offline) marketing campaigns --- In-house video content production Show less
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Uni Enrol
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Malaysia
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Higher Education
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1 - 100 Employee
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Head, Student Engagement
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Jul 2017 - Apr 2019
Changing education advisory landscape by providing easy access to scholarship channels, education pathways, and university choices to students and parents based on their preference in terms of budget, environment, learning outcomes, etc Successes: 1. Developed education counselling framework (Scripting, Matching, Counselling, Closing) 2. Developed CRM tracking framework 3. Developed education counsellor training framework 4. Above average business development successes 5. Above average implementation of marketing strategies Pioneering Team | Ex-Shareholder Show less
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Senior Manager
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Dec 2016 - Jun 2017
Local & International Student Recruitment | Marketing | Business Development | Branding | Agent Relationship Building | New Market Penetration Headhunted Local & International Student Recruitment | Marketing | Business Development | Branding | Agent Relationship Building | New Market Penetration Headhunted
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LSBF - London School of Business & Finance (LSBF)
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United Kingdom
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Education Management
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100 - 200 Employee
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Country Manager
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Aug 2015 - Dec 2016
Business Development | Agent Relationship Building | Student Recruitment | Marketing | Branding | New Market Penetration Headhunted Business Development | Agent Relationship Building | Student Recruitment | Marketing | Branding | New Market Penetration Headhunted
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ICAEW
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United Kingdom
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Accounting
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700 & Above Employee
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Business Development
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Jun 2014 - Aug 2015
Student Recruitment | Business Development | Branding & Awareness | Student Activities Student Recruitment | Business Development | Branding & Awareness | Student Activities
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Taylor's Education Group
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Malaysia
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Education
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1 - 100 Employee
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Assistant Manager
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Dec 2013 - Jun 2014
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Senior Marketing Executive
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Mar 2011 - Nov 2013
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Education Counselor
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Sep 2008 - Feb 2011
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Marche Movenpick
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Singapore
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Restaurants
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Marketing Executive
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Jan 2008 - Jul 2008
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Inspirasia Sdn Bhd
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Malaysia
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Airlines and Aviation
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1 - 100 Employee
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Store Manager
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Dec 2005 - Mar 2006
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Secret Recipe
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China
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Restaurants
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1 - 100 Employee
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Sales Assistant & Barista
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Dec 2004 - Feb 2005
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Hush Puppies
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Retail Apparel and Fashion
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1 - 100 Employee
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Sales Assistant
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Dec 2003 - Jan 2004
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Education
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2004 - 2006
University of Technology, Sydney
Bachelor of Business, Marketing & Finance -
2003 - 2004
Taylor's Business Foundation
Taylor's College, Business -
1998 - 2002
SMK Damansara Jaya
Secondary School, Sciences -
1992 - 1997
SK Taman Sea
Primary School
Community
