Ethan Collins
Senior Digital Advisor at Precis Digital- Claim this Profile
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English Native or bilingual proficiency
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Chinese (mandarin) Professional working proficiency
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Bio
Fabien Rossini - MBA
With a data-driven mindset and a go-getter attitude, Ethan has the right business acumen to lead marketing and product teams to grow and scale. I watched him transform the marketing operations at CREY to lead the team through record growth in both performance and organic marketing efforts. With sharp insights and clear communication, he was a great addition to my leadership team as we shaped our product roadmap. As a marketing specialist, he also can wear multiple hats in both product and monetization, Ethan is a great person to have around.
Fabien Rossini - MBA
With a data-driven mindset and a go-getter attitude, Ethan has the right business acumen to lead marketing and product teams to grow and scale. I watched him transform the marketing operations at CREY to lead the team through record growth in both performance and organic marketing efforts. With sharp insights and clear communication, he was a great addition to my leadership team as we shaped our product roadmap. As a marketing specialist, he also can wear multiple hats in both product and monetization, Ethan is a great person to have around.
Fabien Rossini - MBA
With a data-driven mindset and a go-getter attitude, Ethan has the right business acumen to lead marketing and product teams to grow and scale. I watched him transform the marketing operations at CREY to lead the team through record growth in both performance and organic marketing efforts. With sharp insights and clear communication, he was a great addition to my leadership team as we shaped our product roadmap. As a marketing specialist, he also can wear multiple hats in both product and monetization, Ethan is a great person to have around.
Fabien Rossini - MBA
With a data-driven mindset and a go-getter attitude, Ethan has the right business acumen to lead marketing and product teams to grow and scale. I watched him transform the marketing operations at CREY to lead the team through record growth in both performance and organic marketing efforts. With sharp insights and clear communication, he was a great addition to my leadership team as we shaped our product roadmap. As a marketing specialist, he also can wear multiple hats in both product and monetization, Ethan is a great person to have around.
Experience
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Precis
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Sweden
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Advertising Services
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300 - 400 Employee
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Senior Digital Advisor
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Oct 2021 - Present
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CREY Games
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Denmark
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Computer Games
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1 - 100 Employee
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Product Marketing & Brand Director
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Oct 2020 - Aug 2021
Building a home for collaborative and creative Building a home for collaborative and creative
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INSEAD
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Higher Education
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700 & Above Employee
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MBA
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Aug 2019 - Oct 2020
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GCM: Game Community Management
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Australia
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Computer Games
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Co-Founder
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May 2019 - Oct 2019
Noticing a shortfall in the way community management is represented in the video games industry, I began this podcast as a means to create a platform for experienced community managers to share tips, knowledge, and trends that they see in the rapidly developing field of community management in video games. Noticing a shortfall in the way community management is represented in the video games industry, I began this podcast as a means to create a platform for experienced community managers to share tips, knowledge, and trends that they see in the rapidly developing field of community management in video games.
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KTplay
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China
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Computer Games
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1 - 100 Employee
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Global Operations Director
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Jun 2017 - Sep 2019
I led a westward expansion for KTplay, a B2B SaaS platform, taking the world's first and most sophisticated in-game community platform from China to top global gaming companies such as Flaregames, WB Games, Hutch, Plarium, Netmarble, LBC Studios and more. Working along side a Chinese product team, in a dual sales/account management role, I worked to add new features to our platform to increase customer satisfaction and grow revenues. I led a westward expansion for KTplay, a B2B SaaS platform, taking the world's first and most sophisticated in-game community platform from China to top global gaming companies such as Flaregames, WB Games, Hutch, Plarium, Netmarble, LBC Studios and more. Working along side a Chinese product team, in a dual sales/account management role, I worked to add new features to our platform to increase customer satisfaction and grow revenues.
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Yodo1 Games
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China
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Technology, Information and Internet
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1 - 100 Employee
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Head Of Global Marketing
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Feb 2018 - Jun 2019
Redesigned the strategy of Yodo1's marketing efforts to focus on performance marketing through advertising networks like Facebook, Google, and other mobile advertising networks and oversaw a USD 7 figure budget. Strategized and directed the launch of 3 new titles, including Hang Line: Mountain Climber as well as oversaw 10X revenue growth in Steppy Pants.
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Business Development and Marketing Manager
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Jun 2015 - Feb 2018
Led the marketing and branding efforts for Rodeo Stampede: Sky Zoo Safari, a game which has been downloaded over 170 million times worldwide. Developed and executed the company's new approach to global marketing by working with influencers, App Store Optimization, and community/social media management. Signed 5 titles to add to the Yodo1 publishing portfolio both in China and overseas.
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italki
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Spain
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Internet Marketplace Platforms
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700 & Above Employee
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Customer Experience Specialist and Community Manager
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Oct 2014 - Jun 2015
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Information Technology Industry Council (ITI)
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United States
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Government Relations
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1 - 100 Employee
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Intern
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Jun 2013 - Aug 2013
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Consumer Product Safety Commission
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Bethesda, Maryland
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Compliance Intern
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May 2012 - Aug 2012
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Education
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INSEAD
Master of Business Administration - MBA, Business Administration and Management, General -
Middlebury College
Bachelor of Arts (B.A.), International & Global Studies- East Asian Focus -
Zhejiang University of Technology
Chinese Language and Literature -
Bethesda Chevy Chase High School
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INSEAD
Master of Business Administration - MBA, Business Administration and Management, General