Ethan Collins

Senior Digital Advisor at Precis Digital
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Contact Information
us****@****om
(386) 825-5501
Location
Copenhagen, Capital Region, Denmark, DK
Languages
  • English Native or bilingual proficiency
  • Chinese (mandarin) Professional working proficiency

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Bio

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Fabien Rossini - MBA

With a data-driven mindset and a go-getter attitude, Ethan has the right business acumen to lead marketing and product teams to grow and scale. I watched him transform the marketing operations at CREY to lead the team through record growth in both performance and organic marketing efforts. With sharp insights and clear communication, he was a great addition to my leadership team as we shaped our product roadmap. As a marketing specialist, he also can wear multiple hats in both product and monetization, Ethan is a great person to have around.

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Experience

    • Sweden
    • Advertising Services
    • 300 - 400 Employee
    • Senior Digital Advisor
      • Oct 2021 - Present

    • Denmark
    • Computer Games
    • 1 - 100 Employee
    • Product Marketing & Brand Director
      • Oct 2020 - Aug 2021

      Building a home for collaborative and creative Building a home for collaborative and creative

    • Higher Education
    • 700 & Above Employee
    • MBA
      • Aug 2019 - Oct 2020

    • Australia
    • Computer Games
    • Co-Founder
      • May 2019 - Oct 2019

      Noticing a shortfall in the way community management is represented in the video games industry, I began this podcast as a means to create a platform for experienced community managers to share tips, knowledge, and trends that they see in the rapidly developing field of community management in video games. Noticing a shortfall in the way community management is represented in the video games industry, I began this podcast as a means to create a platform for experienced community managers to share tips, knowledge, and trends that they see in the rapidly developing field of community management in video games.

    • China
    • Computer Games
    • 1 - 100 Employee
    • Global Operations Director
      • Jun 2017 - Sep 2019

      I led a westward expansion for KTplay, a B2B SaaS platform, taking the world's first and most sophisticated in-game community platform from China to top global gaming companies such as Flaregames, WB Games, Hutch, Plarium, Netmarble, LBC Studios and more. Working along side a Chinese product team, in a dual sales/account management role, I worked to add new features to our platform to increase customer satisfaction and grow revenues. I led a westward expansion for KTplay, a B2B SaaS platform, taking the world's first and most sophisticated in-game community platform from China to top global gaming companies such as Flaregames, WB Games, Hutch, Plarium, Netmarble, LBC Studios and more. Working along side a Chinese product team, in a dual sales/account management role, I worked to add new features to our platform to increase customer satisfaction and grow revenues.

    • China
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Head Of Global Marketing
      • Feb 2018 - Jun 2019

      Redesigned the strategy of Yodo1's marketing efforts to focus on performance marketing through advertising networks like Facebook, Google, and other mobile advertising networks and oversaw a USD 7 figure budget. Strategized and directed the launch of 3 new titles, including Hang Line: Mountain Climber as well as oversaw 10X revenue growth in Steppy Pants.

    • Business Development and Marketing Manager
      • Jun 2015 - Feb 2018

      Led the marketing and branding efforts for Rodeo Stampede: Sky Zoo Safari, a game which has been downloaded over 170 million times worldwide. Developed and executed the company's new approach to global marketing by working with influencers, App Store Optimization, and community/social media management. Signed 5 titles to add to the Yodo1 publishing portfolio both in China and overseas.

    • Spain
    • Internet Marketplace Platforms
    • 700 & Above Employee
    • Customer Experience Specialist and Community Manager
      • Oct 2014 - Jun 2015

    • United States
    • Government Relations
    • 1 - 100 Employee
    • Intern
      • Jun 2013 - Aug 2013

    • Compliance Intern
      • May 2012 - Aug 2012

Education

  • INSEAD
    Master of Business Administration - MBA, Business Administration and Management, General
    2019 - 2020
  • Middlebury College
    Bachelor of Arts (B.A.), International & Global Studies- East Asian Focus
  • Zhejiang University of Technology
    Chinese Language and Literature
    2013 - 2013
  • Bethesda Chevy Chase High School
  • INSEAD
    Master of Business Administration - MBA, Business Administration and Management, General
    2019 - 2020

Community

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