Ethan Ben
Director of Overseas Operations at Mechanist Games- Claim this Profile
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Bio
Experience
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Mechanist Games
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China
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Mobile Gaming Apps
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1 - 100 Employee
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Director of Overseas Operations
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Sep 2018 - Present
● Overseeing multi-language Support team (Including English, Russian, Turkish, Arabic, Thai and Polish) that offer services for a diverse line-up of company projects;● Overseeing a 5-person community team that focuses on building brand visibility, obtaining player feedback, increasing player engagement and reaching potential audience for our projects. ● Responsible of delivering high-quality localization content for various projects and coordinating cross-cultural teams across different departments;● Key member of the operations team behind Game of Sultans, one of the most successful mobile titles with over 30 million downloads across Google Playstore and the Appstore. ● Leading the PR and Branding team that touched base with the western audience. Connecting and maintaining good relationships with high-profiled media sites like MMORPG, Massively, Rock Paper Shotgun, GameSpot, GamesBeat, Forbes Gaming, etc. Show less
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Overseas BD & Operations Manager
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Apr 2014 - Sep 2018
● English market operations for our debut title, a PC and browser-based Unity MMO called City of Steam, launched in 2013 to industry-wide recognition – featured as case study by Unity and cited by Forbes as one of the 15 MMORPGs to Keep an Eye on in 2013. Successfully launched City of Steam on multiple platforms, including Steam, Armor Games, Kongregate, Facebook, etc. ● Key member of PR and Branding team that touched base with the western audience. Connecting and maintaining good relationships with high-profiled media sites like MMORPG, Massively, Rock Paper Shotgun, GameSpot, GamesBeat, Forbes Gaming, Totalbiscuit etc, arranged several rounds of preview/review and key givaways, successfully built up City of Steam's initial and loyal fanbase. ● Publisher coordination for Heroes of Skyrealm, a team-based mobile action strategy RPG, which has been featured in over 100 countries worldwide in 2017, including vital markets like the US, Canada, and Germany in the west and South Korea and Taiwan in the east. ● Organizing/attending gaming conventions to both showcase comany products and raise brand awareness globally, including GDC (2012 and 2016) and PAX East (2013) .● Curretnly introducing titles developed by Mechanist Games to the western markets, establishing and maintaining connections with publishing partners around the world. Show less
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Research Analyst
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Apr 2011 - May 2014
● Conducted competitive research for our debut title City of Steam;● Analyzed and reported on multiple trends in the industry;● Proposed stats-based researches for penetrating the western markets.
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PR/Marketer
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May 2012 - Mar 2014
● Reached out to the gaming media and invited them to do reviews/previews;● Organized different set of events to cater to the western players;● Key member of the team that had City of Steam greenlit on Steam;● Community support to help players tackle in-game bugs, stayed interactive.
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Education
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Sanjiang University
Bachelor, English Major -
Qutang High School