Experience

Jetcraft

• United Kingdom
• Airlines and Aviation
• 1 - 100 Employee

• Associate Director, Digital and Brand Marketing

  • Jan 2022 - Present

• Sr. Marketing Project Manager

  • Dec 2013 - Feb 2022

  »» Digital Rebrand Oversight. Oversaw the complete redesign, development, content writing, & launch of new Jetcraft website & app after a full rebrand. Assisted with implementation of new branding in print collateral, events, & all digital pieces.»» Oversee media buys for both product & brand advertising, managing the budget & leads generated.»» Social Media Oversight. Implemented use of Facebook & Twitter as secondary marketing channels along with the previously unused Jetcraft LinkedIn page. Striving to increase awareness of Jetcraft & our listings, drive potential clients to engage with Jetcraft, regularly engage existing clients to keep Jetcraft in the forefront of their minds, & maintain a personal family touch even as the company grows.»» Email Database Development & Support. Implemented use of Mailchimp & migrated to Campaign Monitor, setup a custom subscriber tracking list to segment subscribers by interest, linked Campaign Monitor to Salesforce for ease of tracking our interactions with Leads & allowing us to share campaign results with the full Jetcraft team.»» Website Development & Support. Oversaw the design, development, & launch of a few versions of Jetcraft.com, a few versions of the Jetcraft App & oversaw development of JetRange, a range map tool created by Jetcraft with a public & private login version for use by Jetcraft staff. Consistently keep all digital assets up to date & assess any new features that should be added.»» Content Marketing Oversight & Support. Proposed an email newsletter instead of a previously planned printed version. Oversaw planning, design, development, & trouble shooting of Jetcraft's Jetstream blog. Manage editorial calendar, edit content, & post to the site regularly. These articles are linked within the email Newsletter each month & help to set Jetcraft as an authority in business aviation & are shared via email & social media.»» General Project Management Support as needed, managing all agencies and contractors.

• Marketing Assistant / Production Artist

  • Apr 2012 - Nov 2013

  »» Help bring new aircraft listings to market by designing a brochure about the aircraft and putting the aircraft listing on the website and App, each include aircraft specs which must be proof read and photos which must be retouched and cropped.»» Coordinate and design materials for events - Implemented a booklet with corporate information and inventory listings for distribution at each event. For each event I layout updated booklets, design posters about each aircraft on display and coordinate printing and shipping of each. Gather display materials (banners, a-frames, rugs, etc.) needed at event and be sure they are shipped on time.»» Launched a mobile website for Jetcraft.com. I coordinated design, content, functionality, and development with an outside vendor. Later proposed making Jetcraft.com responsive and getting rid of the separate, smaller mobile site. Oversaw the design, development, and launch of an updated Jetcraft website with added responsive capabilities. Handled UX and quality control in house through the site in all 6 languages.»» Launched first version of Jetcraft App. Coordinated design, development, trouble shooting, and uploading of content. Will coordinate future versions with added functionality and features.»» Gained basic knowledge of Salesforce Setup in order to modify forms and lead sources for best lead tracking. Have ability to run reports to see entered leads.»» Oversaw organization and development of HUDVisionAccess.com. Setup site map, oversaw design and development, and was able to launch in one weeks time.»» Mobile App Development and Support. Oversaw development, testing, and launch of JetFinder, an in-house App to be used by our sales team when meeting with customers.



The Herald-Sun

• Layout and Special Pubications Coordinator

  • Feb 2012 - Apr 2012

  »» Responsible for scheduling, client communication, proof coordination, and file prep for printing all Special Publications including both paid publications and special Herald-Sun publications.»» Calculate page count for each section of The Herald Sun daily paper, decide what page each ad will go on and allot pages for Classified section.»» Schedule all Herald Sun and Chapel Hill Herald publications to be printed and release approved layout to news department.»» Schedule to print, confirm completion of design, and release all Wrapper inserts to be printed as scheduled.»» Layout Classified pages for The Herald Sun and The Chapel Hill Herald accurately using Indesign and release to print daily.»» The design department was eliminated, as the sole remaining designer I am responsible for all circulation, NIE, classified, special publication and marketing design.»» Coordinate story submissions and select wire stories to run in the "D" section of the Saturday Herald-Sun Homes & Garden section»» Manage and Edit submitted column submissions and press releases.»» Coordinate calendar entries for events relating to Homes & Gardens.»» Upload all content to WebIque and enter all info into the section budget.

• Graphic Designer / Homes & Garden Section Editor

  • Oct 2005 - Feb 2012

  »» Member of 12-designer team responsible for designing and/or processing a minimum of 30 ads per day per designer.»» Solely responsible for accurate placement of ads in the newspaper using an InDesign plugin, confirming correct specs and file format for each ad, ensuring all ad deadlines are met using Xpance, and training coworkers as backups for ad placement.»» Responsible for scheduling, client communication, proof coordination, and file prep for printing most publications including both paid publications and special Herald-Sun publications.»» Coordinate, manage and edit content (submissions, press releases wire stories, calendar content, etc) to run in Saturday Herald-Sun Homes & Garden section. Design and layout section, schedule printing. Track section budget.



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Freelance Designer

  • 2006 - 2010

  »» Bond Magazines - Layed out the articles in the Raleigh Chamber of Commerce Magazine 2008. »» Grey Stone of Durham/Elevation Durham - Designed posters and promotional materials for upcoming events. »» Bond Magazines - Layed out the articles in the Raleigh Chamber of Commerce Magazine 2008. »» Grey Stone of Durham/Elevation Durham - Designed posters and promotional materials for upcoming events.



Durham Parks and Recreation Administration Office

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Soccer Field Supervisor / Referee

  • May 1996 - May 2007

  »» Organized schedules, referees, and equipment for 500 girls and 45 coaches for the Durham Girls Soccer League »» I worked this job as a referee for 2 years and then became the supervisor »» This position was Friday nights and Saturdays and provided my spending money through High School and College. »» Organized schedules, referees, and equipment for 500 girls and 45 coaches for the Durham Girls Soccer League »» I worked this job as a referee for 2 years and then became the supervisor »» This position was Friday nights and Saturdays and provided my spending money through High School and College.



Elkins Chrysler Mitsubishi

• Service Department Cashier

  • Jun 2001 - Jul 2005

  »» developed skills dealing with customers, processed payments, and did some filing »» assisted in the cashier office during breaks from college, both winter and summer breaks »» developed skills dealing with customers, processed payments, and did some filing »» assisted in the cashier office during breaks from college, both winter and summer breaks



The News of Orange County

• News Intern

  • Jun 2004 - Aug 2004

  »» Assisted with page layout for this weekly newspaper, as well as wrote stories and took photographs. »» Responsible for all production, including content generation, photography, and layout for the Woodcroft Gazette. »» Found story ideas, made contacts in the community, and brainstormed ways to improve the Gazette. »» Assisted with page layout for this weekly newspaper, as well as wrote stories and took photographs. »» Responsible for all production, including content generation, photography, and layout for the Woodcroft Gazette. »» Found story ideas, made contacts in the community, and brainstormed ways to improve the Gazette.



Wilson Daily Times

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Interim News Editor

  • May 2003 - May 2003

  »» served as the interim news editor for one month »» selected stories to go into the national and international news pages, and laid out news pages for the daily newspaper »» contributed to morning meetings of the editors discussing recent news and what to cover »» served as the interim news editor for one month »» selected stories to go into the national and international news pages, and laid out news pages for the daily newspaper »» contributed to morning meetings of the editors discussing recent news and what to cover



Signal Design

• Accounting

• Assistant

  • 1998 - 1999

  »» helped with small jobs like backing up files, creating packaging mock-ups, or using Photoshop to cut out baseball players for baseball cards »» able to experience an agency atmosphere before choosing a major for college, gained an understanding of what agencies can do, and how they are run »» helped with small jobs like backing up files, creating packaging mock-ups, or using Photoshop to cut out baseball players for baseball cards »» able to experience an agency atmosphere before choosing a major for college, gained an understanding of what agencies can do, and how they are run