Estrella Woods
Southwest Program Officer at Great Outdoors Colorado (GOCO)- Claim this Profile
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Bio
Credentials
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Plant-Based Nutrition
T. Colin Campbell Center for Nutrition StudiesJun, 2020- Nov, 2024 -
Mental Health First Aid
National Council for Behavioral HealthFeb, 2021- Nov, 2024
Experience
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Great Outdoors Colorado (GOCO)
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United States
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Conservation Programs
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1 - 100 Employee
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Southwest Program Officer
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Jun 2021 - Present
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eCornell
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United States
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E-Learning Providers
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200 - 300 Employee
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Learning Team Member / TA Plant-Based Nutrition Certificate Program
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May 2021 - Present
Part time Learning Team Member in three-course Plant-Based Nutrition Certificate Program: CNS601 Nutrition and Society; CNS602 Nutrition and Chronic Disease; CNS603 Plant-Based in Practice Part time Learning Team Member in three-course Plant-Based Nutrition Certificate Program: CNS601 Nutrition and Society; CNS602 Nutrition and Chronic Disease; CNS603 Plant-Based in Practice
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Telluride Ski & Golf
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United States
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Travel Arrangements
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100 - 200 Employee
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Senior Sales Manager
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Jul 2013 - Jun 2021
● Oversee global wholesale accounts for lift ticket rates and contracts for a world-class ski resort. ● Manage revenue sales for lift tickets and special packages. ● Educate, train, and support clients and develop long-term relationships with key travel partners. ● Develop strategies and execute marketing plans that align with company goals and objectives. ● Balance the Tour & Travel budget and expenses for local and international marketing programs. ● Promote Telluride in travel/trade shows, conferences, media and consumer events. ● Coordinate logistics and lead familiarization (FAM) tours for tour operators, travel agents and journalists. ● Collaborate with industry partners such as the Colorado Tourism Office & Colorado Ski Country USA. ● International Missions: manage logistics, book flights, appointments, events, and create trip itinerary.
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Colorado Ski Country USA
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United States
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Travel Arrangements
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1 - 100 Employee
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Senior Marketing Manager
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Jan 2012 - Jul 2013
•Manage the CSCUSA international program: contract in-market PR representatives in Australia, the UK and Canada, develop and execute international media familiarization (FAM) tours as well as direct consumer marketing initiatives. •Plan and oversee sales efforts, including pass programs, partnerships and other revenue-generating programs. •Monitor marketing and sales budget, including international, interactive and domestic marketing. •Supervise a sales and marketing team of two managers and one coordinator. •Attend meetings and participate in opportunities as appropriate with the Colorado Tourism Office (CTO), Denver International Airport and other industry stakeholders. •Prepare and present quarterly reports for the CSCUSA Board of Trustees.
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Telluride Ski & Golf
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United States
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Travel Arrangements
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100 - 200 Employee
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International Sales Manager
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Aug 2008 - Jan 2012
•Developed sales and marketing plan to increase international tourism to Telluride. •Administered wholesale contracts for 65+ tour operators from 19 countries; prospected for new partners. •Increased wholesale lift ticket revenue year over year: 14% in 2008-09, 110% in 2009-10, and 16% in 2010-11. •Managed budget for advertising, promotions, events and travel. •Promoted Telluride in international trade shows, media and consumer events. •Organized and led familiarization (FAM) tours for travel/trade and media.
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United Way of Mesa County
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United States
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Non-profit Organizations
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1 - 100 Employee
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Campaign & Marketing Manager
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May 2006 - Aug 2008
•Managed $1,300,000 annual fund-raising campaign; monitored campaign and marketing budget. •Increased campaign 12% in 2006-07 and 6% in 2007-08. •Account manager for 100+ workplace campaigns in Mesa County. •Established fund-raising goal and developed plan to reach each sector's goal with volunteer campaign team. •Executed marketing and PR efforts; planned and coordinated special events. •Managed $1,300,000 annual fund-raising campaign; monitored campaign and marketing budget. •Increased campaign 12% in 2006-07 and 6% in 2007-08. •Account manager for 100+ workplace campaigns in Mesa County. •Established fund-raising goal and developed plan to reach each sector's goal with volunteer campaign team. •Executed marketing and PR efforts; planned and coordinated special events.
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Vail Resorts
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United States
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Hospitality
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700 & Above Employee
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International Sales & Marketing Manager - Latin America
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1998 - 2005
•Contracted 70+ Latin American tour operators; prospected for new partners. •Increased wholesale lift ticket and room night revenue year over year. •Developed marketing plan and managed budget for advertising, promotions and travel. •Promoted Vail Resorts in national and international trade shows, media and consumer events. Organized and led familiarization (FAM) tours for travel trade and media; conducted tours in Spanish. •Contracted 70+ Latin American tour operators; prospected for new partners. •Increased wholesale lift ticket and room night revenue year over year. •Developed marketing plan and managed budget for advertising, promotions and travel. •Promoted Vail Resorts in national and international trade shows, media and consumer events. Organized and led familiarization (FAM) tours for travel trade and media; conducted tours in Spanish.
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Education
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University of California, Santa Cruz
BA - Language Studies, Spanish, French -
Cornell University
Certificate in Hotel Revenue Management -
Colorado Mesa University
Master of Business Administration -
Kimball Union Academy