Estrella Woods

Southwest Program Officer at Great Outdoors Colorado (GOCO)
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Credentials

  • Plant-Based Nutrition
    T. Colin Campbell Center for Nutrition Studies
    Jun, 2020
    - Nov, 2024
  • Mental Health First Aid
    National Council for Behavioral Health
    Feb, 2021
    - Nov, 2024

Experience

    • United States
    • Conservation Programs
    • 1 - 100 Employee
    • Southwest Program Officer
      • Jun 2021 - Present

    • United States
    • E-Learning Providers
    • 200 - 300 Employee
    • Learning Team Member / TA Plant-Based Nutrition Certificate Program
      • May 2021 - Present

      Part time Learning Team Member in three-course Plant-Based Nutrition Certificate Program: CNS601 Nutrition and Society; CNS602 Nutrition and Chronic Disease; CNS603 Plant-Based in Practice Part time Learning Team Member in three-course Plant-Based Nutrition Certificate Program: CNS601 Nutrition and Society; CNS602 Nutrition and Chronic Disease; CNS603 Plant-Based in Practice

    • United States
    • Travel Arrangements
    • 100 - 200 Employee
    • Senior Sales Manager
      • Jul 2013 - Jun 2021

      ● Oversee global wholesale accounts for lift ticket rates and contracts for a world-class ski resort. ● Manage revenue sales for lift tickets and special packages. ● Educate, train, and support clients and develop long-term relationships with key travel partners. ● Develop strategies and execute marketing plans that align with company goals and objectives. ● Balance the Tour & Travel budget and expenses for local and international marketing programs. ● Promote Telluride in travel/trade shows, conferences, media and consumer events. ● Coordinate logistics and lead familiarization (FAM) tours for tour operators, travel agents and journalists. ● Collaborate with industry partners such as the Colorado Tourism Office & Colorado Ski Country USA. ● International Missions: manage logistics, book flights, appointments, events, and create trip itinerary.

    • United States
    • Travel Arrangements
    • 1 - 100 Employee
    • Senior Marketing Manager
      • Jan 2012 - Jul 2013

      •Manage the CSCUSA international program: contract in-market PR representatives in Australia, the UK and Canada, develop and execute international media familiarization (FAM) tours as well as direct consumer marketing initiatives. •Plan and oversee sales efforts, including pass programs, partnerships and other revenue-generating programs. •Monitor marketing and sales budget, including international, interactive and domestic marketing. •Supervise a sales and marketing team of two managers and one coordinator. •Attend meetings and participate in opportunities as appropriate with the Colorado Tourism Office (CTO), Denver International Airport and other industry stakeholders. •Prepare and present quarterly reports for the CSCUSA Board of Trustees.

    • United States
    • Travel Arrangements
    • 100 - 200 Employee
    • International Sales Manager
      • Aug 2008 - Jan 2012

      •Developed sales and marketing plan to increase international tourism to Telluride. •Administered wholesale contracts for 65+ tour operators from 19 countries; prospected for new partners. •Increased wholesale lift ticket revenue year over year: 14% in 2008-09, 110% in 2009-10, and 16% in 2010-11. •Managed budget for advertising, promotions, events and travel. •Promoted Telluride in international trade shows, media and consumer events. •Organized and led familiarization (FAM) tours for travel/trade and media.

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Campaign & Marketing Manager
      • May 2006 - Aug 2008

      •Managed $1,300,000 annual fund-raising campaign; monitored campaign and marketing budget. •Increased campaign 12% in 2006-07 and 6% in 2007-08. •Account manager for 100+ workplace campaigns in Mesa County. •Established fund-raising goal and developed plan to reach each sector's goal with volunteer campaign team. •Executed marketing and PR efforts; planned and coordinated special events. •Managed $1,300,000 annual fund-raising campaign; monitored campaign and marketing budget. •Increased campaign 12% in 2006-07 and 6% in 2007-08. •Account manager for 100+ workplace campaigns in Mesa County. •Established fund-raising goal and developed plan to reach each sector's goal with volunteer campaign team. •Executed marketing and PR efforts; planned and coordinated special events.

    • United States
    • Hospitality
    • 700 & Above Employee
    • International Sales & Marketing Manager - Latin America
      • 1998 - 2005

      •Contracted 70+ Latin American tour operators; prospected for new partners. •Increased wholesale lift ticket and room night revenue year over year. •Developed marketing plan and managed budget for advertising, promotions and travel. •Promoted Vail Resorts in national and international trade shows, media and consumer events. Organized and led familiarization (FAM) tours for travel trade and media; conducted tours in Spanish. •Contracted 70+ Latin American tour operators; prospected for new partners. •Increased wholesale lift ticket and room night revenue year over year. •Developed marketing plan and managed budget for advertising, promotions and travel. •Promoted Vail Resorts in national and international trade shows, media and consumer events. Organized and led familiarization (FAM) tours for travel trade and media; conducted tours in Spanish.

Education

  • University of California, Santa Cruz
    BA - Language Studies, Spanish, French
    1992 - 1997
  • Cornell University
    Certificate in Hotel Revenue Management
    2017 - 2018
  • Colorado Mesa University
    Master of Business Administration
    2006 - 2008
  • Kimball Union Academy
    1989 - 1992

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