Esther She Ximei

Product Strategy Lead at Beep
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Contact Information
Location
Singapore, SG
Languages
  • English -
  • Mandarin -
  • Teochew -

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5.0

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Chrse Tham

Esther is a very helpful and detailed orientated person. She assisted the students throughout the course, helping them to test out the prototype and giving valuable feedbacks. She is responsible and has a positive attitude towards her work. With the better understanding of UX, she is able to create creative solutions to the problems which have been given to her.

Vernon Heng

Esther was our GA's Teaching Assistant for User Experience Design Immersive Course of 10 weeks. She is a very diligent and helpful teaching assistant throughout the course. She assisted me with various projects and motivated me along the course. I am very grateful and honoured to be working with her and She has an amazing personality too. Thank you for being you :)

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Credentials

  • Mobile User Experience (UX) Design
    The Interaction Design Foundation
    Sep, 2019
    - Sep, 2024
  • Advanced Google Analytics
    Google Analytics Academy
    May, 2020
    - Sep, 2024

Experience

    • United Kingdom
    • Non-profit Organizations
    • Product Strategy Lead
      • Nov 2022 - Present
    • UX Researcher
      • Jul 2021 - Nov 2022
    • Kuwait
    • Financial Services
    • 1 - 100 Employee
    • UX Designer
      • May 2016 - Jun 2021

      - Play advisory role to different departments and facilitates design thinking workshops and sessions- Gather and evaluate business and stakeholders' requirements and understand objectives for new projects (new launch sites, new site features, etc.)- Lead the user research with designer team and presented the findings and solutions to the stakeholders- Collaborate with front end developers to design intuitive, functional, and engaging user interfaces to achieve business goals- Lead and conduct teach-ins workshops on UX with different departments Show less

    • Product Designer
      • Aug 2019 - Feb 2020

      - Conducted UX workshops with the department to promote understanding of UX- Researched and evaluated on project where we studied the feasibility of implement chatbot for scheduling of meetings by applying UX practices (conducted user interviews, user testings)

    • Communications Specialist
      • 2007 - May 2016

      Corporate Communications skills: - Assist in content development, copy-writing and editing for materials such as website, intranet, collaterals, invitations and reports- Support advancement-related projects and events management such as visits, presentations, ceremonies, media and announcements- Track news in industry- Market analysis and research – comparative and competitive industries

    • United States
    • Animation and Post-production
    • 1 - 100 Employee
    • Teaching Assistant
      • Feb 2016 - Apr 2016

      Assisted with the lecturer with teaching materials Assisted the students with their projects Contact point between the school and students in terms of their academic performance Assisted with the lecturer with teaching materials Assisted the students with their projects Contact point between the school and students in terms of their academic performance

Education

  • RMIT University
    Bachelor of Business Administration (BBA), Marketing
    2007 - 2009
  • General Assembly
    User Experience Design Immersive Programme
    2015 - 2016

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