Experience

terratai

• Indonesia
• Environmental Services
• 1 - 100 Employee

• Senior Advisor

  • Oct 2022 - Present



Lingkar Consulting

• Melbourne, Victoria, Australia

• Business and Marketing Consultant

  • Aug 2018 - Present



Deakin University

• Australia
• Higher Education
• 700 & Above Employee

• Academic

  • Jan 2018 - Present

  Educating the next generation of business leaders through interactive and experience based teaching. • Professional Insights (MWL101) - Seminar Leader • Marketing Fundamentals (MMK101) - Seminar Leader • Tools for Employability (STP010) - Unit Coordinator • Marketing Positioning and Consumers (MBA704) - Teaching Assistant • International Consultancy Experience (MWL319 & MWL719) - Mentor • Australian Business Consultancy (MWL316 & MWL716) - Lecturer and Mentor Educating the next generation of business leaders through interactive and experience based teaching. • Professional Insights (MWL101) - Seminar Leader • Marketing Fundamentals (MMK101) - Seminar Leader • Tools for Employability (STP010) - Unit Coordinator • Marketing Positioning and Consumers (MBA704) - Teaching Assistant • International Consultancy Experience (MWL319 & MWL719) - Mentor • Australian Business Consultancy (MWL316 & MWL716) - Lecturer and Mentor



John Hardy

• United States
• Retail Luxury Goods and Jewelry
• 100 - 200 Employee

• Sales and Marketing Consultant

  • Sep 2018 - Dec 2019



Green School Bali

• Indonesia
• Education Administration Programs
• 100 - 200 Employee

• Board Member

  • Jul 2018 - Jun 2019

  Green School Bali is a progressive K-12 international school with a mission to create "a community of learners making our world sustainable". It educates for sustainability, through community-integrated, entrepreneurial learning, in a wall-less, natural environment. The holistic, student-guided approach inspires and empowers students to be changemakers. The Board of Management is the cross-stakeholder body that governs the School operationally to provide Green School’s holistic education experience, and to develop and implement its strategic plan. It has the appropriate executive authority and responsibility to make the required decisions, with representation from all parts of the community of learners. greenschool.org Show less



Hallmark Cards

• United States
• Retail
• 700 & Above Employee

• Marketing Director

  • Feb 2014 - Nov 2018

  • Managed a team of ~20 marketers and a portfolio >$140m across ANZ delivering a renovation and innovation pipeline to drive sales whilst managing costs. • A key member of the executive team accountable for all elements of business performance and health including financial performance, values, mission and brand health and employee engagement. • Responsible for developing the strategic growth plan, licensing and partnerships, NPD, marketing and promotional plans and all other elements related to total business P&L. • Developed industry first category strategy which laid out a path to double the size of the category in 5 years which became the foundation for HCA’s 5 year strategy• Instrumental in developing customer strategies that culminated in secure long term exclusive contracts with key national partners.• Re-imagined the category shopping experience and new business models in national and independent channels driving volume increases of up to 30% whilst improving profit outcomes. • Launched $5 to $10m of new brands annually into the marketplace driving sustainable consumer participation and engagement in a mature category. • Managed an annual marketing budget of $8m a year covering retail execution, advertising, partnerships and PR. Show less

• Marketing Manager - Consumer Strategy

  • Feb 2013 - Feb 2014

  • Worked cross functionally to develop a business wide pricing strategy using research and analytics to identify key industry 'must win' price points, trends in price polarisation, impact on sourcing and costing models and delivering a recommendation for price adjustments to gain competitive advantage.• Developed a brand strategy that shifted the consumer perception of the Hallmark brand to a more engaging, contemporary and inspirational positioning that was used to win new accounts and consumers.• Developed a digital pathway for Hallmark Australia that would establish a commercial platform in the digital space including an e-commerce website, personalised card service and a mobile application. Show less



Hallmark UK & Ireland

• United Kingdom
• Manufacturing
• 100 - 200 Employee

• Marketing Controller

  • Apr 2010 - Jul 2011



Hallmark Cards

• United States
• Retail
• 700 & Above Employee

• Marketing Manager

  • Nov 2006 - Mar 2010

• Senior Product Manager

  • Nov 2005 - Nov 2006



Playgro

• Australia
• Manufacturing
• 1 - 100 Employee

• Account Executive

  • 2004 - 2005