Experience

Hawkers Group

• Spain
• Retail Apparel and Fashion
• 200 - 300 Employee

• PRODUCT DEPARTMENT DIRECTOR – HAWKERS GROUP, Accessories, Global Market

  • Jul 2018 - Present

  After eight years in Inditex I decided to improve my sales knowledge of the Online Channel: product positioning, promotions, sales behavior, SEO - SEM in one of the leading companies in our Country in online Marketing. Main responsibilities during this time: - Director of Product Department composed by Purchasers, Cotrollers and Designers teams. - Brand planning, price architecture and briefing to Design Team to hit seasonal product needs in line with the overall brand strategy. - Sales analysis and forecasts, KPI’s analysis. - Creating launching product schedule, shipping flows and avoiding stocks breakage. - Strategic decision making for the Business (planning and reaction). - Reporting directly to CEO.



Tempe Grupo Inditex

• Spain
• Retail Apparel and Fashion
• 200 - 300 Employee

• BUYER DIRECTOR – INDITEX, Accessories-Footwear, Global Market

  • Feb 2012 - Jun 2018

  Main responsibilities: - Line planning, price architecture, and briefing to Design Team to hit seasonal product needs in line with the overall brand strategy. - Strategic decision making for the Business. - Liasing with different teams (Controllers, Designers, Country managers, Product mangers…). -Collection and Design Management, creating and delivering a profitable and commercial range to maximize sales. -Product Development and Innovation ahead of our competitors. -Negotiation with providers (Europe, Asia and India) for Deliveries and Production schedules. -Development and maintenance of good working relationships with the suppliers so that issues such as late deliveries, quality and costs can be effectively managed. -Trends and Competitors analysis (travels to main markets). -Seasonal fashion fairs attendance (i.e.: Pitti Uomo, Bright, Seek…). -Accountability for the Buying and Sales Budgets. -Adapt the collection in the different countries accordingly to the policy restriction (components and specific products: Life). -Define the collection and price strategy per country. -Collections’ presentations and trainings to the Country Managers.



Bershka

• Spain
• Retail Apparel and Fashion
• 700 & Above Employee

• VISUAL MERCHANDISING MANAGER - BERSHKA, Women and Men Footwear lines, INDITEX (TEMPE).

  • Jun 2010 - Feb 2011

  Main responsibilities: • Create and maintenance a compelling presentation of merchandise that will engage customers and help stimulate sales activity. • Implement changes and strategies based on feedback from customers on the visual impact of the stores. • Responsible for communicating key information to all Bershka Stores (all markets) • Liaising with teams such as buying, design and marketing to create design themes and plans, often months in advance, including window and in-store displays, signage and pricing concepts • Responsible for the seasonal Pilot store • New Bershka stores opening attendance. • Launch new lines (BSK8), products and promotions.



ZOLA IMPORT EXPORT

• France
• Software Development

• PRODUCT & MERCHAND MANAGER at GOWNS INTERNATIONAL TEXTIL S.L. and ZOLA IMPORT S.L

  • Sep 2009 - May 2010

  Main responsibilities: -Analysis current and past seasons sales campaign performance (Sales, margins, deliveries, Best/Worst sellers, Sell in/out.). -Targets, competition, and trends market research including price strategy. -Elaboration of seasonal merchandising plans (Target consumer, price ranges, mix of products and categories, delivery strategy, sizes ranges breadth and depth). -Purchase prediction and adjustment decisions if necessary Main responsibilities: -Analysis current and past seasons sales campaign performance (Sales, margins, deliveries, Best/Worst sellers, Sell in/out.). -Targets, competition, and trends market research including price strategy. -Elaboration of seasonal merchandising plans (Target consumer, price ranges, mix of products and categories, delivery strategy, sizes ranges breadth and depth). -Purchase prediction and adjustment decisions if necessary



Junta de Castilla y León

• Government Administration
• 700 & Above Employee

• EXPORT MANAGER for CASTILLA Y LEON REGIONAL GOVERNMENT

  • Jun 2007 - Aug 2009

  In charge of the turnover and margins sales for Spanish fashion companies (from Castilla y Leon) across UK and Ireland markets. Main responsibilities: -Elaboration of market studies to introduce and expand new Spanish brands in UK and Ireland. -New importer companies, partners and buyers research. -Seasonal fashion fairs attendance (Pure, London fashion Week, Moda Uk, Premier Kids…). -Preparation of Strategic Plans for retail Spanish Companies. -Contracts and commercial clauses negotiations. -Identify potential business opportunities. -Coordinate the seasonal event Castilla Leon Fashion Week.