Esther Apt

Marketing Specialist at Maryland Auto Insurance
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Contact Information
us****@****om
(386) 825-5501
Location
US
Languages
  • Hebrew -

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Bio

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Experience

    • United States
    • Insurance
    • 100 - 200 Employee
    • Marketing Specialist
      • Feb 2019 - Present
    • United States
    • Financial Services
    • 700 & Above Employee
    • Marketing Specialist - Contract
      • Jun 2018 - Dec 2018

      • Support execution of Go-To-Market activities including email campaigns and web content • Guide website updates including page layout/design and new content • Track and update metrics of marketing activities • Event and conference sponsorship coordination and fulfillment • Internal training and communications for intellectual capital • Production support including updating of promotional materials • Support execution of Go-To-Market activities including email campaigns and web content • Guide website updates including page layout/design and new content • Track and update metrics of marketing activities • Event and conference sponsorship coordination and fulfillment • Internal training and communications for intellectual capital • Production support including updating of promotional materials

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Marketing Manager
      • Jan 2013 - Mar 2018

      ●Manage digital marketing efforts including email campaigns, social media pages and landing pages ●Create marketing campaigns and custom landing pages to drive audience engagement ●Manage content for Facebook and Twitter accounts of approximately 5,000 fans/followers respectively. ●Track and report monthly and quarterly analytics for social media, new media and website ●Develop and implement strategic partnerships and sponsorships to reach target audiences ●Work with design team and editorial department to develop marketing collateral ●Handle all company PR/positioning editorial team as experts ●Coordinate and execute strategic company exposure at community wide events ●Promote subscriber and list growth through integrative marketing campaigns and partnerships Show less

    • United States
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Newsletter Editor & Public Relations Coordinator
      • Jul 2008 - Dec 2012

      Handle all agency PR and media outreach Create marketing plans for various internal departments Implement branding campaigns and strategies Coordinate production of marketing materials Research and implement best social media practices Coordinate and write blog posts Write copy for annual reports, website and advertisements Research and write articles for monthly newsletter Collect and edit content and photos for monthly newsletter Manage interns, photographers, videographers for special projects Show less

    • United States
    • Architecture and Planning
    • 700 & Above Employee
    • Marketing Coordinator
      • Dec 2007 - Jun 2008

      Finalized proposal letters to submit for various Architectural/Engineering projects Wrote promotional descriptions of Architectural projects Prepared RFPs and RFQs for submission to prospective and current clients Created multimedia presentations of the company’s work and experience Finalized proposal letters to submit for various Architectural/Engineering projects Wrote promotional descriptions of Architectural projects Prepared RFPs and RFQs for submission to prospective and current clients Created multimedia presentations of the company’s work and experience

    • United States
    • Accounting
    • 1 - 100 Employee
    • Member Services Coordinator
      • Oct 2005 - May 2007

      Responsible for member recruitment /retention efforts Updated and executed marketing plan for member base of 16,000+ CPAs Worked with board members on scholarship projects and member initiatives Solicited prospective exhibitors for bi-annual trade shows and special events Worked with sponsors and exhibitors to ensure satisfaction and contract fulfillment Worked on events, scholarship projects and raffles for MACPA’s nonprofit affiliate On site support at events including registration, speaker prep and room setup Show less

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Public Relations Intern
      • Aug 2004 - Aug 2005

      Detroit Zoo Drafted and edited press releases and media alerts Assembled and distributed press kits and media materials Assisted in the development of relationships with media contacts Conducted and compiled research for various Zoo policies Assisted in executing and marketing high profile events such as Sunset at the Zoo Detroit Zoo Drafted and edited press releases and media alerts Assembled and distributed press kits and media materials Assisted in the development of relationships with media contacts Conducted and compiled research for various Zoo policies Assisted in executing and marketing high profile events such as Sunset at the Zoo

Education

  • Wayne State University
    B.A, Communications/Public Relations
    2001 - 2004
  • Oakland Community College
    Associate’s degree, Photography

Community

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