Experience

Delfi Meedia

• Estonia
• Media Production
• 100 - 200 Employee

• Creative Director

  • Sep 2007 - Present

  Creative director at Ekspress Meedia (2014 - ...) Introducing and inspiring new formats to all editorials in Ekspress Meedia. Uptake of modern multimedia formats in storytelling (longread articles etc). Coordinating coverage and content of large projects including EV100, elections, Independence Day coverage. Training in-house editorial offices on best practises to increase digital subscribers. Creative director at Ekspress Meedia (2014 - ...) Introducing and inspiring new formats to all editorials in Ekspress Meedia. Uptake of modern multimedia formats in storytelling (longread articles etc). Coordinating coverage and content of large projects including EV100, elections, Independence Day coverage. Training in-house editorial offices on best practises to increase digital subscribers.



Vaitmaa & Kotta OÜ

• Tallinn, Harjumaa, Estonia

• Board Member

  • Mar 2019 - Present



AS Delfi, AS Eesti Ajalehed

• Tallinn, Harjumaa, Estonia

• Head of Photo and Video team, AS Delfi and AS Eesti Ajalehed

  • Jun 2011 - Aug 2014

  Team provided photo and video content both for online and paper media outlets: Delfi, Eesti Päevaleht, Eesti Ekspress, Maaleht. In pursuit for higher standards, photographers' skill-set was broadened to be able to work as photo-and video journalists. Assembling network of 30 freelance photographers all around Estonia. Project management – creating a in-house photo bank (including implementing its' metadata standards and participating in UI/UX improvement). Team provided photo and video content both for online and paper media outlets: Delfi, Eesti Päevaleht, Eesti Ekspress, Maaleht. In pursuit for higher standards, photographers' skill-set was broadened to be able to work as photo-and video journalists. Assembling network of 30 freelance photographers all around Estonia. Project management – creating a in-house photo bank (including implementing its' metadata standards and participating in UI/UX improvement).



AS Delfi

• • Jan 2009 - Jun 2011

  Management of the Photo and Video team, finding the topics, covering the news and implementing novel formats, instructing colleagues to increase journalistic approach and technical skills.

• • Sep 2007 - Jan 2009

  Launching first Estonian web-oriented video unit providing content for Delfi TV



Southwestern Advantage

• United States
• Professional Training and Coaching
• 400 - 500 Employee

• Salesperson at Southwestern Company (USA)

  • May 2005 - Aug 2005

  Selling educational books from door to door in USA for Southwestern company. The work involved very good communication and sales skills; productive time management and also self-motivating ability. Besides language practice it also gave a good overview of the way ordinary people from all different walks of life lived. Selling educational books from door to door in USA for Southwestern company. The work involved very good communication and sales skills; productive time management and also self-motivating ability. Besides language practice it also gave a good overview of the way ordinary people from all different walks of life lived.