Ester Muñoz Sánchez

Senior SEO Manager at GA Agency
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Contact Information
Location
Toledo, Castile-La Mancha, Spain, ES
Languages
  • Inglés Full professional proficiency
  • Español Native or bilingual proficiency

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Rubén Montoya González

I first met Ester when I arrived to the UK six years ago and have worked indirectly with her on a few project. Throughout there career in London, Ester has proven an excellent ability to manage people and complex projects while showing a strong focus towards her goals. She is a passionate individual about SEO and marketing with an intercultural background in journalism and e-learning; this positions her as an ideal candidate to perform excellently in international companies. Her proactive attitude and willingness to learn daily make her a great colleague and supervisor

Ninitye Nasim

Ester is amazing at her job! She knows her way around people, she is good with the clients, does whatever it takes to help colleagues and gets things done. She makes sure that everyone is on the same page and focused on the main goal. The collaboration was very smooth and her assistance definitely made a huge impact on our success. Ester is a great professional!

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Experience

    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • Senior SEO Manager
      • Jul 2023 - Present

    • SEO Manager
      • Jan 2022 - Present

      -Delivery of accurate and effective performance reports to clients demonstrating the value and progress of campaign and activities. -Contribute to the strategic direction and organic growth of a leading multilingual brand.-Conducting in-depth audits and content analysis to determine recommendations to improve the overall site performance. -Build roadmaps and manage its implementation, working closely with my team to define content and strategies. -Management of a team ensuring the goals are met to the client’s standard. Show less

    • Senior SEO Specialist
      • Apr 2021 - Dec 2021

      - Develop optimization strategies that increase the clientñs website search engine results rankings. - Collect and analyze data and results, identify trends and insights in order to achieve maximum ROI. - Performing technical SEO audits/checks using a variety of tools.- Tracking and analyzing client site performance using a range of SEO and site analysis tools (GA, GSC, Semrush, Ahrefs, S.Frog, SEranking).- Leasing a junior SEO team. -Create and execute link building strategy

    • United Kingdom
    • Advertising Services
    • 100 - 200 Employee
    • SEO Executive
      • Jan 2020 - Apr 2021

      -Work with the SEO Manager to plan strategies. Assist in creating and distributing SEO reports and analysis that measure the effectiveness of SEO. -Lead the development of keyword/phrase research and content optimisation. Recommended changes to website architecture, content and linking to improve SEO positions for target keywords. -Responsibility for managing link building activities and achieving weekly set link targets. -Develop and implement internal and external linking strategies. -Auditing the link profiles of sites to disavow any potential harmful incoming links. -Managing Technical SEO Audits, closely working with the development team to support all aspects of on-site technical SEO - crawl errors, data markup, xml sitemaps. Show less

    • Seo & Social Media Account Manager
      • Sep 2018 - Jan 2020

      -Drive results for clients using SEO and organic social media channels. -Provide technical and content suggestions and amendments to help the client exceed their ROI targets. -Develop and implement social media content strategies using analytical tools to monitor audience activity and identify the best way to communicate with them for maximum impact (Facebook, Instagram, Twitter). -Provide regular reporting, support on new business activities, and build long-term plans. -Organise and conduct regular client meetings, performance reviews and provide strategic recommendations. -Research and analyse E-Commerce sites. Good understanding of GA, GSC, HTML and tools such as Sitebulb, SEMRush, Ahrefs. Show less

    • Search Engine Optimization Analyst
      • Jun 2017 - Aug 2018

      -Write unique content for product pages for spanish market and SEO performance in english and spanish for different countries. -Assist the marketing team in daily tasks and support the team in the run up to a major brand campaign or project work involving online search and content marketing. -Provide conclusive industry insights using research tools such as Google Trends, GA, keyword tools and a variety of analytics packages: Majestic, Moz, S.Frog, Ahrefs and Kibana (open-source data visualisation). -Link building for regular marketing campaigns. Show less

    • United Kingdom
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Copywriter
      • Apr 2017 - Jun 2017

      - Providing leadership on all Seraphine content in Spanish. - Producing engaging copy for the Spanish website and marketing campaigns. - Ensuring the company’s tone of voice is heard through all content produced and published. - Monitoring and working to continuously improve SEO performance. Keyword research and competitors analysis. - A fair understanding of fundamentals and concepts of CMS Magento. - Providing leadership on all Seraphine content in Spanish. - Producing engaging copy for the Spanish website and marketing campaigns. - Ensuring the company’s tone of voice is heard through all content produced and published. - Monitoring and working to continuously improve SEO performance. Keyword research and competitors analysis. - A fair understanding of fundamentals and concepts of CMS Magento.

    • Australia
    • Telecommunications
    • 200 - 300 Employee
    • Customer Service Representative
      • Feb 2016 - Mar 2017

      - Providing excellent and innovative customer service, supporting consumers via email and phones. - Handling cases concerning technical issues, in order to support the client providing cutting-edge customer service in a professional and competent manner. - Being confident and ensuring the highest levels of service are provided to customers. - Answer inbound calls, emails within guidelines, providing information and troubleshooting problems. - Able to work independently, identify issues and escalate appropriately to the relevant dispatch department. - In charge of the communication and updates coming from the company within my campaign - Working collaboratively with Social Media Philips Team, translating comments and complete daily tasks in an efficient and timely manner. Show less

    • United Kingdom
    • Retail
    • 100 - 200 Employee
    • Assistant Manager
      • Jan 2014 - Nov 2015

      - Supervised all the store ensuring company´s standards, customer service and health and safety. - Keeping my team motivated and making decisions about stock levels - Analysing sales figures and interpreting trends to improve the business - Financial management,leading companies email campaigns and communicating company - Attending official calls, responding customer complaints and comments - Dealing with staffing issues and making sure that they are all working to achieve the target - Merchandising Show less

    • Spain
    • Media Production
    • 400 - 500 Employee
    • Editor
      • Jul 2011 - Dec 2011

      Regional Government of Madrid and Digital Portal about Technology “Portaltic” - Held press conferences or issue statements to the media.Excellent verbal and written communication skills. - Delivered information to the public, including their clients' activities, intentions, or accomplishments. - Analysed how information affects public perception and ensure that the appropriate information is released in press statements (www.europapress.es). - Ability to work well under pressure and meet deadlines. Show less

    • Spain
    • Higher Education
    • 700 & Above Employee
    • Radio speaker "Rear Morning"
      • Feb 2011 - May 2011

      Political and culture´s daily magazine (international and national level) • Analysis on news • Writing speeches • Production script writing Political and culture´s daily magazine (international and national level) • Analysis on news • Writing speeches • Production script writing

    • Technology, Information and Internet
    • 1 - 100 Employee
    • Editor
      • May 2010 - May 2011

      Independent digital magazine created by university´s students. • Articles on current issues related to society and agriculture Independent digital magazine created by university´s students. • Articles on current issues related to society and agriculture

Education

  • Universidad Complutense de Madrid
    Bachelor's degree, Journalism
    2007 - 2012

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