Estephania Esteban Barrera
Medical Services Lead Spain & Portugal at Organon España- Claim this Profile
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Inglés Full professional proficiency
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Francés Professional working proficiency
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Inglés Full professional proficiency
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Francés Professional working proficiency
Topline Score
Bio
Carlos Reboll Romero
I worked with Estephania during the short life of that wonderful project named Baxalta. She was a MSL when I arrived but soon I realized of her skills for the business, especially her maturity communicating to complex audiences. I managed to hire her to my team and had a period of hard work, innovative projects and a well managed brand. I would certainly recommend anyone to work with Estephania as a PM since she will be able to turn around the brand, give it some fresh air and approach the Brand Plan from different angles.
Liliana Gomez Sainte-Marie
Fue muy importante el apoyo de Estephania para buscar y potenciar claims, al igual que el desarrollo de material de marketing atractivo. Recuerdo como, siguiendo el ámbito ético y legal, entendía la visión de márketing. Así conseguimos destacar los beneficios del producto en materiales que nos diferenció, aumentando la recomendación por parte del prescriptor.
Carlos Reboll Romero
I worked with Estephania during the short life of that wonderful project named Baxalta. She was a MSL when I arrived but soon I realized of her skills for the business, especially her maturity communicating to complex audiences. I managed to hire her to my team and had a period of hard work, innovative projects and a well managed brand. I would certainly recommend anyone to work with Estephania as a PM since she will be able to turn around the brand, give it some fresh air and approach the Brand Plan from different angles.
Liliana Gomez Sainte-Marie
Fue muy importante el apoyo de Estephania para buscar y potenciar claims, al igual que el desarrollo de material de marketing atractivo. Recuerdo como, siguiendo el ámbito ético y legal, entendía la visión de márketing. Así conseguimos destacar los beneficios del producto en materiales que nos diferenció, aumentando la recomendación por parte del prescriptor.
Carlos Reboll Romero
I worked with Estephania during the short life of that wonderful project named Baxalta. She was a MSL when I arrived but soon I realized of her skills for the business, especially her maturity communicating to complex audiences. I managed to hire her to my team and had a period of hard work, innovative projects and a well managed brand. I would certainly recommend anyone to work with Estephania as a PM since she will be able to turn around the brand, give it some fresh air and approach the Brand Plan from different angles.
Liliana Gomez Sainte-Marie
Fue muy importante el apoyo de Estephania para buscar y potenciar claims, al igual que el desarrollo de material de marketing atractivo. Recuerdo como, siguiendo el ámbito ético y legal, entendía la visión de márketing. Así conseguimos destacar los beneficios del producto en materiales que nos diferenció, aumentando la recomendación por parte del prescriptor.
Carlos Reboll Romero
I worked with Estephania during the short life of that wonderful project named Baxalta. She was a MSL when I arrived but soon I realized of her skills for the business, especially her maturity communicating to complex audiences. I managed to hire her to my team and had a period of hard work, innovative projects and a well managed brand. I would certainly recommend anyone to work with Estephania as a PM since she will be able to turn around the brand, give it some fresh air and approach the Brand Plan from different angles.
Liliana Gomez Sainte-Marie
Fue muy importante el apoyo de Estephania para buscar y potenciar claims, al igual que el desarrollo de material de marketing atractivo. Recuerdo como, siguiendo el ámbito ético y legal, entendía la visión de márketing. Así conseguimos destacar los beneficios del producto en materiales que nos diferenció, aumentando la recomendación por parte del prescriptor.
Experience
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Organon España
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Spain
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Pharmaceutical Manufacturing
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100 - 200 Employee
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Medical Services Lead Spain & Portugal
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May 2022 - Present
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Alphanumeric Systems
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United States
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Hospitals and Health Care
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200 - 300 Employee
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Team Lead - Medical Information - Janssen Covid-19 Vaccine
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Apr 2021 - Apr 2022
Leading and Managing a team of 14 Medical Information specialists across Europe for Janssen Covid-19 Vaccine. Responsible for overseen performance, coaching and motivating a remote European team, working on stressful conditions and with constant change of operational procedure and product regulatory situations. Ensure the achievement of Operational metrics (KPIs) in Central Cluster Markets. Establishment of Operational Goals for the Team in alignment with the KPIs. Identification of synergies across Clusters in EMEA and establishment of cross-cluster projects to enhance team knowledge and motivation. Building a high performing team, solving conflicts, developing talent and dealing with poor performers remotely with different cultures and backgrounds. Show less
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Sobi - Swedish Orphan Biovitrum AB (publ)
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Sweden
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Pharmaceutical Manufacturing
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700 & Above Employee
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Product and Marketing Manager
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Jul 2018 - Jan 2021
Execution and localization of the Global strategy for haemophilia. Elaboration of the Annual Marketing Plan to ensure achievement of commercial objectives. Definition of local strategical messages. Responsable for all promotional materials. Design and implementation of marketing strategical projects and activities. Manage the A&P budget. Align and coordinate the marketing team to harmonize messages and optimize internal activities. Recruitment and mentoring of marketing trainees. Lead cross-functional projects and business review meetings. Report sales landing and monthly highlights to Global commercial. Show less
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Shire
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Japan
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Biotechnology Research
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700 & Above Employee
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Brand Manager Hematology
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Mar 2016 - Jul 2018
Design the local strategy for growing two products for haemophilia patients. Development and execution of the Brand Marketing Plan and lead tactical execution. Draw up and execute the launch plan and lead Launch Team. Lead pre-marketing activities (Commercial AdBoards, market research, focus groups, disease awareness). Develop promotional and disease state campaigns, messages, programs and sales tools. Maximize product budget Ensure forecast accuracy. Engage with Key Opinion Leaders (KOL’s). Show less
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Baxalta
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United States
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Biotechnology
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200 - 300 Employee
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National MSL (Medical Scientific Liaison) Hematology - Baxalta (previously Baxter)
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Aug 2013 - Feb 2016
Succesfull launch of personalization tool | Achievement of 100 patients on personalization treatment. Drive a SoC change to personalization treatment and implement a Personalization program in Spain. Promote scientific discussions with KOLs to foster a change of mindset. Manage and expand the HCP/KOL’s panel. Identify and manage Emerging KOLs Engage customers through scientific and medical activities on the field (i.e. clinical sessions). Provide scientific advice and lead execution of medical tactics such as Adboards and scientific meetings. Identification, design support and implementation of local IIS/IIRs (Initiated Investigator Research). Foster data generation and publication and local congresses. Show less
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MSD
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Software Development
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Medical Advisor Dermatologia y Neurociencias en Diversified Brands
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Nov 2012 - Aug 2013
Responsable médico-científico de los productos off-patent que mantienen activa la promoción (Dermatología y Neurociencias). Asesoramiento a profesionales sanitarios, asesoramiento y elaboración de contenidos científicos para materiales promocionales según la normativa legal y las políticas de la compañia. Formación a la fuerza de ventas, formaciones presenciales a farmacéuticos, participación en proyectos con COF’s. Asesoramiento y gestión de programas de soporte a pacientes. Interlocución y detección de líderes de opinión, colaboración y soporte a KOL’s en actividades organizadas por la compañía. Show less
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Medical Advisor Consumer Care (OTC)
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Nov 2011 - Aug 2013
Responsable médico-científico de los productos publicitarios y cosméticos de la compañía. Asesoramiento y elaboración de materiales promocionales según las normativas legales, elaboración del procedimiento local (SOP) para la revisión y aprobación de materiales promocionales según la nueva política de la compañía, revisión de materiales promocionales, educaciones y publicitarios según las políticas de la compañía y las normativas legales, elaboración de dosieres para la AEMPS, elaboración e implementación de un plan de formación para la fuerza de ventas, elaboración de un “knowleadge repository” sobre los productos y las patologías relacionadas. Formaciones presenciales a farmacias y auxiliares en colaboración con los Colegios Oficiales de la zona. Implantación de un servicio de alertas científicas. Show less
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Medical Affairs trainee. Cardiovascular area.
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Nov 2010 - Nov 2011
Colaboración y asistencia en los proyecto y actividades llevados a cabo por el Gerente Médico (lanzamiento de un nuevo fármaco). Participación en Advisory Boards, contacto con líderes de opinión, asistencia a congresos y speaker fórums. Realización de actualizaciones científicas, boletines médicos y revisiones bibliográficas. Colaboración directa en planes y actividades de marketing y ventas. Elaboración de Slides kit de producto. Análisis de publicaciones científicas y presentación a marketing y ventas. Preparación de informes de inclusión de nuevos fármacos en hospitales. Show less
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Oficina de farmacia
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1 - 100 Employee
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Farmaceutica adjunta en Farmacia Gonzalo Huertas Istillarte
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Sep 2009 - Sep 2010
• Tareas comerciales• Asesoramiento y consejo farmacéutico• Administración y gestión de pedidos y stock.
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Farmacia Almudena Lopez Pastor
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Sep 2008 - Oct 2009
• Tareas comerciales• Asesoramiento y consejo farmacéutico• Administración y gestión de pedidos y stock.
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Universitätsklinikum Bonn
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Germany
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Hospitals and Health Care
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400 - 500 Employee
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Hospital Pharmacist Trainee
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Mar 2008 - Aug 2008
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Education
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ESADE Business & Law School
Executive MBA, Empresa, gestión, marketing y disciplinas afines -
Escuela de Negocios y Dirección
Curso Universitario en Marketing Digital y Comunicación 2.0, Empresa, gestión, marketing y disciplinas afines -
EPHOS
Master's degree, Investigación clínica y medicina de la industria farmacéutica -
Universidad Complutense de Madrid
Licenciatura en Farmacia, Dermofarmacia