Experience

TBWA\Group Singapore

• Singapore
• Advertising Services
• 100 - 200 Employee

• Brand Manager

  • Apr 2022 - Present

  Standard Chartered Bank, Altava Group, SC ventures (Standard Chartered)

• Brand Executive

  • May 2021 - Mar 2022



The Secret Little Agency

• Advertising Services
• 1 - 100 Employee

• Business Executive

  • Sep 2020 - Mar 2021

  • Managed National Heritage Board (NHB), Ministry of Communications and Information (SG Brand), Agency of Integrated Care (AIC) and GRAIN – social, digital and branding campaigns across these accounts. • NHB: Recognised Hawker Culture as Singapore’s representative list of the Intangible Cultural Heritage of Humanity under UNESCO. • MCI (SG Brand): Drawn passion that kept Singapore going through Covid-19. • Managed National Heritage Board (NHB), Ministry of Communications and Information (SG Brand), Agency of Integrated Care (AIC) and GRAIN – social, digital and branding campaigns across these accounts. • NHB: Recognised Hawker Culture as Singapore’s representative list of the Intangible Cultural Heritage of Humanity under UNESCO. • MCI (SG Brand): Drawn passion that kept Singapore going through Covid-19.



BBDO Asia

• Singapore
• Advertising Services
• 1 - 100 Employee

• Regional Account Executive

  • Sep 2019 - Jun 2020

  • Working with the largest account in BBDO - ExxonMobil - handling Corporate, Commercial Lubricants, Commercial Fuels and Digital projects. • Manage and run regional-led campaigns with global and regional teams. • Developed and presented campaign strategies, ideas and creative executions that are in line with brand marketing objectives and budgets. • A relative brand guardian – overseeing local projects to ensure consistency in brand image and communications. • Working with the largest account in BBDO - ExxonMobil - handling Corporate, Commercial Lubricants, Commercial Fuels and Digital projects. • Manage and run regional-led campaigns with global and regional teams. • Developed and presented campaign strategies, ideas and creative executions that are in line with brand marketing objectives and budgets. • A relative brand guardian – overseeing local projects to ensure consistency in brand image and communications.



Discovery Inc

• United States
• Entertainment
• 700 & Above Employee

• Marketing Executive

  • May 2017 - May 2018

  • Managed all social media platforms across 8 different channels, as well as Discovery Channel's website • Written copies for Discovery and TLC's social media platforms as well as Discovery Channel's website • Managed affiliate, brand marketing and events • Handled operational duties such as reports, data management and content creation • Managed all social media platforms across 8 different channels, as well as Discovery Channel's website • Written copies for Discovery and TLC's social media platforms as well as Discovery Channel's website • Managed affiliate, brand marketing and events • Handled operational duties such as reports, data management and content creation



Golden Village Multiplex Pte Ltd

• Entertainment
• 100 - 200 Employee

• Media Sales Intern

  • Mar 2016 - Sep 2016

  • Assigned client advertisements to designated movies, movie theatres and halls • Managed accurate records of sales, contracts and amendments • Organised and update internal software systems, confidential documents and client base • Produced reports, statistics and data for clients and team • Assigned client advertisements to designated movies, movie theatres and halls • Managed accurate records of sales, contracts and amendments • Organised and update internal software systems, confidential documents and client base • Produced reports, statistics and data for clients and team