Estela Serena B.

Senior Designer at Teri Jon
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Contact Information
us****@****om
(386) 825-5501
Location
New York, New York, United States, US

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Experience

    • United States
    • Retail
    • 1 - 100 Employee
    • Senior Designer
      • Nov 2016 - Present

      Greater New York City Area • Design original styles each season for cocktail, evening, and daywear collections; developing best-selling styles for Saks Fifth Avenue, Bergdorf Goodman, and Neiman Marcus. • Collaborate directly with CEO in all aspects of the design process. • Travel to international fabric shows semiannually to establish contact with new mills and hand-pick fabrics for upcoming collections. • Sketch and drape new styles for every collection. Experiment with fabric manipulations, combinations and… Show more • Design original styles each season for cocktail, evening, and daywear collections; developing best-selling styles for Saks Fifth Avenue, Bergdorf Goodman, and Neiman Marcus. • Collaborate directly with CEO in all aspects of the design process. • Travel to international fabric shows semiannually to establish contact with new mills and hand-pick fabrics for upcoming collections. • Sketch and drape new styles for every collection. Experiment with fabric manipulations, combinations and draping techniques. Prepare techpacks for new styles being sent for development overseas. • Develop original embroidery, prints and laces with overseas factories (Italy, France, Germany, India, China). • Direct and assist in-house patternmakers and sewers during the execution of design samples. • Oversee quality control, communicating corrections to out-of-house contractors to assure proper execution of finished garments. Create original patterns or drapes as examples for overseas factories. • Continually research the market and relevant trends, presenting regularly to CEO. • Communicate with all fabric vendors and mills throughout the sample design process: ordering, developing and managing 300+ fabrics each season. • Work alongside production team to guarantee proper fit and quality standards for each delivery. Show less

    • United States
    • Apparel & Fashion
    • 1 - 100 Employee
    • Designer
      • Mar 2015 - Oct 2016

      New York, New York • Assist CEO in the areas of concept, inspiration, mood, color, fabric, silhouette, sketching, draping and all aspects of research and development, clearly expressing a vision for each collection. • Responsible for all steps during creative process, presenting regularly to CEO for final approval. • Create and develop styles based on original sketches, for both RTW and high-end collections. • Design and develop original embroideries and prints. • Work directly with patternmakers… Show more • Assist CEO in the areas of concept, inspiration, mood, color, fabric, silhouette, sketching, draping and all aspects of research and development, clearly expressing a vision for each collection. • Responsible for all steps during creative process, presenting regularly to CEO for final approval. • Create and develop styles based on original sketches, for both RTW and high-end collections. • Design and develop original embroideries and prints. • Work directly with patternmakers ensuring proper execution and fit of samples. • Strategized market and brand positioning with sales team. • Work closely with the production team, ensuring a seamless transition from sampling to production. Show less

    • United States
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Associate Designer
      • Jul 2012 - Feb 2015

      New York, New York • Developed styles based on original drapes and sketches for both RTW and eveningwear. These designs comprised 38% of the total garments sold over my last two seasons with the company and were recut for multiple seasons thereafter. • Served as lead designer for eveningwear category, providing multiple best-selling styles which are still being sold at Saks, Neiman Marcus, and other luxury retailers. • Created custom print designs using Photoshop, Illustrator or hand drawn art. Assisted… Show more • Developed styles based on original drapes and sketches for both RTW and eveningwear. These designs comprised 38% of the total garments sold over my last two seasons with the company and were recut for multiple seasons thereafter. • Served as lead designer for eveningwear category, providing multiple best-selling styles which are still being sold at Saks, Neiman Marcus, and other luxury retailers. • Created custom print designs using Photoshop, Illustrator or hand drawn art. Assisted with embroideries. • Took part in all fittings during the sample development process; draped and sewed examples to be sent to factories to assist in sampling process. • Researched trends and inspiration, assisted in creating concept boards and color stories for each collection. • Assisted in development and presentations for different licenses or international projects. • Maintained contact with with fabric vendors, choosing fabrics for each season. • Attended design presentation meetings, stylings, photo shoots and sales presentations with heads of company. Show less

    • United States
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Design Assistant
      • 2012 - 2012

      New York, New York • Create detailed technical flat illustrations using Adobe Illustrator. • Contribute original designs for ZAC Zac Posen eveningwear collection. • Source trims and leather for current collections. • Organize and archive patterns used each season. • Assist with sew tests, garment construction, and organization. • Prepare garments and assist in ZAC photo shoots. • Organize, package, and deliver fabric and trims to sample factories.

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