Experience

Red Cypress Technologies

• Taiwan
• IT Services and IT Consulting
• 1 - 100 Employee

• Sr. Product Manager

  • Sep 2021 - Present

  As the leader in game development and release management, I oversee the entire process from conceptualization to launch.Key Achievements:· Demonstrated strong collaboration skills by effectively working with cross-functional teams, including game designers, developers, artists, quality assurance (QA), account managers, marketing, customer service, IT, and 3rd party studios. · Led the analysis of post-launch performance data, delving deep into metrics and player feedback to identify areas for improvement. · By prioritizing delivering a polished and error-free gaming experience, I ensured a positive reception from players and minimized post-launch support needs. Show less

• Product Program Manager

  • Jun 2021 - Present

• Product Manager

  • Jan 2018 - Sep 2021



Arcc Spaces

• Singapore
• Executive Offices
• 1 - 100 Employee

• Digital Marketing Manager

  • Dec 2016 - Dec 2017

  In my role, I was responsible for implementing and optimizing various digital marketing initiatives, driving online traffic, improving lead generation, and enhancing overall online presence. Key Achievements: · Successfully executed targeted digital campaigns across various channels, resulting in a significant increase in online traffic and a remarkable 48% improvement in lead generation. · Led the complete redesign of the official website, implementing a user-centric approach that enhanced the website's functionality and visual appeal. This redesign resulted in a substantial 40% increase in traffic flow. · Managed and optimized paid digital efforts, including display advertising, search engine marketing (SEM), and search engine optimization (SEO). By closely monitoring performance metrics and making data-driven adjustments, I successfully maximized the impact of our paid digital campaigns, improving conversion rates and driving qualified traffic to our website. Show less



Mozilla

• United States
• Software Development
• 700 & Above Employee

• Marketing Manager

  • Mar 2013 - Nov 2016

  In this role, I was entrusted with the responsibility of creating and implementing comprehensive marketing plans for online and offline campaigns, activities, and events. My primary objective was to engage and expand the user base while significantly raising brand awareness for Firefox and Firefox on mobile. Key Achievements: · Developed and executed digital marketing strategies for regional markets in Taiwan and Southeast Asia, ensuring effective targeting and localization. · Played a pivotal role in managing digital marketing campaigns for market tests and successful product launches, leveraging market research, customer insights, and competitor analysis to ensure product competitiveness. · Led engagement plans to foster the development and expansion of the Mozilla Community, involving the planning and execution of events such as the Firefox Student Ambassador Program, outreach, and promotion activities in universities and colleges, as well as collaboration and operation with the Mozilla Community in Taiwan. · Orchestrated digital media exposure initiatives to enhance and maximize the brand's online presence and amplify its brand voice. · Successfully planned and implemented Mozilla exhibition booths at prominent conferences such as Maker Faire Taipei, COSCUP (Conference for Open Source Coders, Users, and Promoters), and JSDC (JavaScript Developer Annual Conference). · Assisted and actively participated in MWC 2014 in Barcelona, contributing to the successful launch event of Firefox OS. · Organized and executed campus recruiting events in Taiwan, establishing connections with universities and attracting top talent to join the organization. Show less



一起資訊有限公司

• Taipei City, Taiwan

• Marketing Manager

  • Mar 2011 - Oct 2012

  I managed and coordinated all marketing, advertising, and promotional events and activities, ensuring that the desired marketing results aligned with expected revenue and targets. Key Achievements: · Developed and executed impactful promotional events and campaigns for clients, strategically leveraging social media platforms to increase brand awareness and drive revenue. · Monitored, assisted, reviewed, and reported on all clients' marketing activities and results, ensuring effective implementation and maximizing return on investment. · Demonstrated exceptional sales skills, driving online advertising sales and consistently increasing yearly revenue for Feversocial.com. · Assumed responsibility for redesigning the company website, enhancing its usability and visual appeal for desktop and mobile users. · Led the Customer Support and Services team, providing guidance and ensuring exceptional customer experiences throughout the entire customer journey. Show less



FarEasTone Telecom

• Taiwan
• Telecommunications
• 700 & Above Employee

• Digital Marketing Specialist

  • Jul 2007 - Aug 2010

  In this role, I was responsible for spearheading the development of marketing campaigns while also overseeing website development and maintenance. Key Achievements: · Led impactful online campaigns to raise awareness, expand membership, and drive sales for new and existing products. · Assumed ownership of online media planning and conducted meticulous performance analysis to optimize marketing strategies and maximize results. · Provided strategic guidance to the Marcom team in creating compelling marketing collateral to ensure consistency and effectiveness. · Led and managed various facets of digital marketing for mobile services and physical products, including SEO, email marketing, social media exposure, and display advertising. · Successfully collaborated with advertising agencies such as Ogilvy, Mindshare, and ADCast, among others, to drive company marketing activities. Oversaw project statuses to ensure adherence to tight timelines, expected revenue, and targets. · Took charge of website design, development, and management, ensuring an optimal user experience and a seamless online presence. Show less



Corel Corporation

• Canada
• Software Development
• 500 - 600 Employee

• Senior Web Designer

  • Dec 2004 - Jun 2007

  My responsibilities encompassed comprehensive website planning, creation, and development. Key Achievements: · Developed and designed campaign microsites, product web pages, marketing collateral, digital display banners, and newsletters for all software products and company promotional events. · Assumed accountability for tracking and analyzing website visit volume, ensuring optimization and improved user engagement. · Contributed to the localization and review of website content, guaranteeing its effectiveness and alignment with the target audience. Show less