Experience

Miss Sushi

• Belgium
• Restaurants
• 1 - 100 Employee

• Marketing, E-commerce & Salesforce Marketing Cloud Director at MISS SUSHI - 40 restaurants in Spain

  • May 2023 - Present

  • Brand positioning evolve according to new market trends • Definition of the audience and “Buyer persona”, multichannel strategies, UX and annual Marketing Plan to optimize Go to Market time • Achieve Customer acquisition, conversion and retention goals • Management of Agencies: digital, events, CRM, Press • Reporting of the multichannel results • Brand positioning evolve according to new market trends • Definition of the audience and “Buyer persona”, multichannel strategies, UX and annual Marketing Plan to optimize Go to Market time • Achieve Customer acquisition, conversion and retention goals • Management of Agencies: digital, events, CRM, Press • Reporting of the multichannel results



NATEEVO

• Spain
• Business Consulting and Services
• 200 - 300 Employee

• Salesforce Marketing Cloud Presales Leader

  • Jan 2023 - May 2023

• Service Manager / Team Leader Salesforce Marketing Cloud at NATEEVO (VASS)

  • Jan 2021 - Dec 2022

  • Business Generation and Added Value for the Company and Clients• Definition of new strategies for Digital Marketing in general and Marketing Automation in particular, to achieve Conversion, Loyalty and Goals with SALESFORCE CRM and Marketing Cloud, based on the Customer Life Cycle• Design of Use Cases, Campaigns, Customer Journeys, and Planning• Analysis and implementation of Paid Media-­‐ Advertising Studio campaigns. Performance• Management, team coordination, more than 20 people (Functional and Technical profiles)• Main interlocutor with the Clients• Most outstanding Clients and main achievements:*RCI – Renault Bank & Services*:- achieve an increase of the main KIPs in 6 months of more than 50%, we reach a 195% lead generation- be the example of “Best Practices” in Salesforce Marketing Cloud in June 2021 worldwide*MAPFRE*- Coordination of 5 national and international teams - Increase all the main performance and business KPIs: OR, CTOR, Conversion ratio .. - Support in defining and improving the digital strategy of both Clients and Partners of the Loyalty Program, MAPFRE teCuidamos- Processes optimization to increase agility, decrease costs and achieve conversion goals Show less



ViacomCBS

• United States
• Entertainment
• 700 & Above Employee

• Marketing, Digital and Social Media Manager - MTV, NICKELODEON, NICK JR., PARAMOUNT CHANNEL

  • Feb 2012 - Jul 2020

  *RESPONSIBILITIES* • Responsible for leading and executing the Marketing and Digital strategy for the brands MTV (2012 – 2017), Nickelodeon, and Nick Jr. (2017 – 2020) • Launching Paramount Channel (2012) and execute the Marketing & Digital campaign • Defining objectives, customer journeys, and media plans (owed, earned, and paid) to deliver brands´ targets audience, digital KPI´s, leads, and revenue • Focus on Brand development and maximize the value of the different communications channels by analyzing relevant insights, • Developing consumer-driven content plan • Leading trade marketing actions (PR events, sales decks, marketing materials, influencers) along with the affiliates platforms • Negotiating and finding synergies with partners to get our goals • Report to: Local Brand Director, Cluster Marketing Director, Headquarter (NY) Marketing & Digital VP *ACHIEVEMENTS* • Nickelodeon TV channel increased its audience and raised its position from the second one to the first one (resource: Kantar Media), website kpis +3.600% (Omniture), a new Youtube channel with +400% MoM and Instagram profile with +300% followers YoY • MTV grew on Twitter from 3M followers to 5M in 2 years. The website had more than 20M video views/month. The launch of the new social network profiles of MTV´s artists (influencers) became a very important way of promotion and revenue. • We made Spain an example to follow for the NY headquarters in terms of strategy, innovative actions, content and results. For instance, to be the first country worldwide to launch new content, like the first MTV digital-series • Achievement of more than 80MM impacts in 6 weeks and prospects with strategic and successful actions with affiliates • To led new business launches in Spain hand in hand with first row companies, with great results in subscriptions and growth Show less



Mediaset España

• Spain
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Head of Corporate Image (Marketing) and Business Development

  • Jun 2000 - Jun 2011

  *MAIN ACHIEVEMENTS* • Launch and manage Marketing CRM. Obtain a database of more than 300k people in less than a year through digital campaigns and subsequent tailored marketing to them • Define and develop more than 150 multiplatform campaigns, off, digital and social networks • Lead Digital New Business and digital transformation: content and partnership management of the website www.telecinco.es, launch Social Media profiles, augmented reality initiatives, and mobile games strategy, reaching an amazing performance and revenue, for instance, more than 100k euros/day with mobile games • Organize events with high social and media noise, ie, filling the “Wizink Center” with more than 15k people and the company's IPO campaign, which was a complete success • Strategy and launch of the new Brands of the Mediaset Group (Mediaset, Energy, Divinity..) • Achieving strategic brand and business agreements hand in hand with the Sales team of PubliEspaña ⇒promotion and revenue  • Creation and management of specialized teams focus on analysis and launching of campaigns, External Relations, and Events, and Social Marketing with 12Months 12 Causes • Report to DIRCOM. One direct report Show less



Telefonica, Paginas Amarillas

• Digital Marketing Product Manager

  • 1999 - 2000

  • Strategy design and launch of one of the first most relevant digital transformations: from paper to web products • Strategy design and launch of one of the first most relevant digital transformations: from paper to web products



Arroba

• Graphic Design

• Digital Key Account manager

  • 1999 - 1999

  • Analysis of the digital needs of clients and proposal of added value digital projects that meet the established objectives • Analysis of the digital needs of clients and proposal of added value digital projects that meet the established objectives



Xerox

• United States
• Business Consulting and Services
• 700 & Above Employee

• Advertising & Promotion

  • 1997 - 1999

  • Responsible for B2C and B2B (retailing channel) Campaigns • Develop of Internal Communication • Responsible for B2C and B2B (retailing channel) Campaigns • Develop of Internal Communication