Digital and Social Media Manager

• Jul 2021 - Present

• Own end-to-end of development, analysis, and optimization of social media platforms, websites, and public relations. • Lead corporate rebrand to redesign logo, develop brand messaging playbook, and launch branding and image nationwide. • Design, create, publish, and analyze digital content and assets for 20+ marketing campaigns. • Support agents and departments by developing templates, training, and building marketing plans. • Manage website transfer, development, enhancement of lead generation. • Develop, grow, and manage 10 social media profiles including Facebook, Tiktok, Instagram. • Own email marketing campaigns to support recruiting efforts. • Increased Instagram followers and engagement organically. • Drive results through lead generation optimization and SEO management.

Digital Marketing Director & Social Media Manager

• Jan 2015 - Aug 2021

Create, schedule, and update social media posts on Twitter, Facebook, LinkedIn, Instagram and TikTok.Increased engagement by 90% on Instagram in under 6 months. Manage posting calendar through Hootsuite to schedule, update and post social media content.Monitor social media accounts to respond to customer questions, comments, and inquiries. Analyze industry and social media trends to align our efforts with management goals. Present results and findings from social media platforms to company leadership. Develop, refine, and execute digital marketing strategies across all channels, including SEO, social media, and Customer Relationship Management (CRM). Collaborate with website designers to re-brand and re-launch the ACS website by creating an outline, writing copy, providing pictures, focusing on SEO implementation, and site functionality.Strengthen and enhance ACS’s digital marketing assets including website, CRM, and high-definition photography storage. Write, design, send and analyze results for email campaigns using MailChimp and Constant Contact. Analyze customer trends using Google AdWords, Google Analytics, and social media reports. Manage branding consistency and accuracy across all departments.Manage and train 13 ACS employees by hiring, training and managing all HR functions.

Social Media Manager

• Jan 2015 - Aug 2016

Post daily, relevant, engaging, and informative content on the company’s social media platforms including Facebook, Twitter, Instagram, and LinkedIn.

Art Attack Camp Counselor

• May 2015 - Aug 2015

Management Development Associate

• Jul 2013 - Jan 2015

The Mondelēz International Management Development Program is an elite, accelerated learning program designed to prepare selected 9 graduates for future leadership roles. Rebuilt customer relationships, managed and ordered inventory and maintained in store presence for 11 stores resulting in 14% territory growth and reduced waste to 1.5% YTD. Managed a team of 45 merchandisers across 13 different sales territories by hiring, training and leading employees to achieve company quarterly sales objective by 103%. Worked on a project that would change the way merchandisers were managed, increase efficiency and shine a light on business needs. Presented the project to company leadership.

Enactus Co-President

• May 2012 - May 2013

Co-President of the 2013 Enactus National Championship team, 575 teams participated nationwide. Represented Flagler Enactus and won at the 2013 National Exposition competing against 575 teams, as well as placed 1st runner-up in 2012 and 2nd runner-up in 2011. Final presentation was judged by over 100 corporate executives and presented in front of 3,000+ observers. Co-led a team of 50 members in the development and execution of 13 community projects geared toward improving quality of life and standard of living for those less fortunate in our community. Focused on 7 projects in streamlining the project selection process to help ensure progress and project sustainability. Hand selected, trained and developed the 2013 Flagler Enactus Presentation and Question and Answer team. Created a sustainability plan for team projects, leadership and future development.

Enactus Presenter- 2011, 2012 and 2013 National Expositions

• Jan 2011 - May 2013

Selected as one of six SIFE presenters to represent Flagler SIFE in the National Exposition judged by more than 100 “C” Suite executives and 3,000+ spectators. Flagler Enactus placed 3rd in 2011, 2nd in 2012 and earned the title of the tittle of U.S National Champion in 2013. All presentations included a 25 minute scripted presentation with a 5-7 minute question and answer period.

Opportunities Unlimited Project Leader

• Aug 2011 - May 2012

Managed and coordinated 15 SIFE mentors with 22 mentees and 35 mentoring session within the St. John's Juvenile Detention CenterMentored two students from the St. John’s Juvenile Detention Center and helped them apply for college and create plans for their future.Both students now attend Flagler College, obtained full time jobs on campus and have rebuilt their lives.

Customer Development Intern- Target Team

• Jun 2012 - Aug 2012

Utilized Nielsen Nitro, eCRM, Crossbow and GRM to identify sales trends and promotional opportunities. Developed a promotional plan that focused on promotional layering for Hellmann’s Mayonnaise at Target. Presented promotional opportunity to key company leaders in Englewood Cliffs, NJ for implementation in November of 2012. Utilized Nielsen Nitro, eCRM, Crossbow and GRM to identify sales trends and promotional opportunities. Developed a promotional plan that focused on promotional layering for Hellmann’s Mayonnaise at Target. Presented promotional opportunity to key company leaders in Englewood Cliffs, NJ for implementation in November of 2012.

Vice President- Project Management

• Aug 2011 - Jun 2012

Coach and collaborate with all project leaders to help them with the development and sustainability of our projects. Ensure all projects empower our community socially, economically and environmentally. Act as president in the absence of the president. Coach and collaborate with all project leaders to help them with the development and sustainability of our projects. Ensure all projects empower our community socially, economically and environmentally. Act as president in the absence of the president.

Liberty Lends a Hand Responsible Scholar

• Jan 2012 - Jan 2012

One of ten undergraduate students selected nationwide to participate in The Community Project. Worked with local rangers and Liberty Mutual employees to help clean up and rebuild the Angeles National Forest after flooding and fire had destroyed over 35,000 acres. One of ten undergraduate students selected nationwide to participate in The Community Project. Worked with local rangers and Liberty Mutual employees to help clean up and rebuild the Angeles National Forest after flooding and fire had destroyed over 35,000 acres.

Customer Development Intern- Kroger Team

• Jun 2011 - Aug 2011

Interned for the Unilever sales office on the Kroger division. Learned how to retrieve and analyze customer data to build insights into action to deliver business solutions for the AXE personal care brand. Received training and insights on all sales functions of the retail office. Proficient in using dunnhumby and Nielsen to research insights to improve consumers’ retail and brand experience to earn their lifetime loyalty. Further developed presentation skills, leadership, strategic thinking, and personal initiative. Presented project findings in a twenty-minute presentation to key company leaders in the headquarters office in Englewood Cliffs, New Jersey.

Flagler Enactus Project Leader

• Aug 2010 - May 2011

Worked with Pie in The Sky is a non-profit business that focuses on helping exploited farm workers to increase revenue by increasing awareness. Improved marketing materials, planned fundraisers, created business plan, implemented accounting systems and re-designed merchandise to increase profit by 40%. Worked with Pie in The Sky is a non-profit business that focuses on helping exploited farm workers to increase revenue by increasing awareness. Improved marketing materials, planned fundraisers, created business plan, implemented accounting systems and re-designed merchandise to increase profit by 40%.