Estefania Bertaina

National Account Manager at A&C Ltd.
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Contact Information
us****@****om
(386) 825-5501
Location
Canada, CA
Languages
  • English Full professional proficiency
  • French Full professional proficiency
  • Spanish Full professional proficiency

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Experience

    • Canada
    • Pharmaceutical Manufacturing
    • 1 - 100 Employee
    • National Account Manager
      • Oct 2016 - Present

      Responsible for the sales, business development & management of pharmaceutical and laboratory accounts across Canada. Identify areas where A&C can provide unique cGMP manufacturing, packaging and/or custom solutions to the Pharmaceutical, Biopharmaceutical, and Vaccine Industries. Establish open and transparent relationships allowing A&C to develop technical solutions to solve cGMP and Quality compliance issues.Key Responsibilities:- develop new opportunities within existing customers and obtain new accounts within the Canadian market or at times globally by coordinating efforts with our international offices for specific accounts.- achieve sales targets and objectives with existing accounts and by the development of new accounts.- identify customer needs and provide solutions where possible. Develop a strong presence at key accounts within the procurement, process development and formulation stages.- prepare and maintain annual forecast and budgets. - deliver and communicate A&C's capabilities through formal presentations.- Utilize sales tools (CRM, Syspro, MS Office) to ensure proper communication & documentation to effectively manage interactions both internally & externally. - Utilize project management software to ensure special custom projects are managed adequately by monitoring each resource, activity, report and progress every step of the way all the while being transparent and communicating constantly and effectively with the customer to ensure positive and final outcome- Assigned Marketing Liaison Officer for North America to ensure and improve the communication flow between the head office in Canada and the marketing department located in Ireland.- Creator and lead of the company Social Committee that entails spearheading and organizing staff events encouraging collaborative action and help creating a sense of togetherness among colleagues.

    • Canada
    • Pharmaceutical Manufacturing
    • 200 - 300 Employee
    • Business Development Executive
      • Aug 2014 - Oct 2016

      The main purpose of my position is to increase the U.S.A. sales of MEDISCA’s products (Active Pharmaceutical Ingredients, Excipients, Bases, Oils, Flavours, Devices & Equipment) and services (TSS and compounding trainings) with U.S. Wholesalers, National Chains and Franchises, Buying Groups, Group Purchasing Organizations (GPOs), Hospitals and Clinics. Moreover, to service and educate existing Corporate accounts, negotiate new contracts and build on prospective clients. Key Responsibilities:• Manage & work with U.S. Wholesalers (i.e. AmerisourceBergen, Cardinal Health, McKesson, H.D. Smith, etc.), National Chains (i.e. CVS, Pharmaca Integrative, MSI, Rite Aid, etc.) , Hospitals, GPOs and Buying Groups• Secure and build partnerships with all U.S. Corporate Accounts, Buyers and Directors• Strategically increase sales by using pricing and marketing techniques• Provide stock recommendations for inventory for various wholesale/distributor accounts based on market analytics, strategy and/or wholesale premium programs • Educate and saturate the market by selling MEDISCA Network & LP3 compounding training courses to physician and pharmacist (Sterile or non- Sterile courses, HRT, Pain, or Business Seminars) • Provide in depth market intelligence to help maintain and generate new business (Trends)• Develop, manage, plan and execute strategies aligned with the company and customer objectives. • Analyze and assess sales results, market conditions, products, customer opportunities• Acquire new business/clients; generate proposals, negotiate contracts, seek brand / generic Bids • Prepare marketing material, monthly specials, prepare for new launches, objectives• Plan monthly specials, promotions, flyers (creative day-to-day marketing tools)• Attend the U.S.A. Trade Shows • Training of new employees in sales and wholesale department

    • France
    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • Category Management Analyst
      • Apr 2013 - Apr 2014

      As a Category Management Analyst for the Hair Care and Hair Color Categories in the Consumer Products Division at L’Oreal Canada, I was responsible to help consult externally (national retailers) and internally (L’Oreal Paris and Garnier Marketing and Commercial teams) on the best strategies to implement for overall category growth. Through the assessment of competitive activity, industry and consumer trends, new and innovative in-store merchandising techniques, I provided my expertise on these categories to increase sales and profitability for all partners of L’Oreal Canada. Key Job Accountabilities:• Make planogram recommendations to national retailers and influence important decisions concerning product assortment and space allocation per brand• Analyze and anticipate market evolution; identify growth levers for each category and each customer• Present category reviews to national accounts twice per year providing pertinent market information and overall consumer and category trends; continuously maintain and enhance retailer relationships• Ensure internal marketing and commercial teams are up to date on developing category trends and merchandising developments • Develop new ideas to optimize the in-store consumer experience through new merchandising and communication tools at store-level• Maintain AC Nielsen Database for optimal analytical capabilities of all L’Oreal Canada teams • Negotiate incremental listings where sales data and market opportunities support Technical & Professional Competencies Required:• Knowledge of the Canadian hair care and hair color market, including all major players and retail channels• Product knowledge and understanding of consumer purchasing process for the categories• Negotiation Skills• Presentation skills

    • Territory Sales Representative, DPGP Division
      • Jun 2012 - Apr 2013

      • Implementing the DPGP commercial strategy in store for the brands: L’Oreal Paris, Maybelline, Garnier, Ombrelle and Essie (cosmetic, skincare, hair care, hair colour, nail & sun care).• Managing 50 large pharmacy banners and mass-market chains across the Montreal West area.• Ensuring the accurate representation of the brand.• Negotiating secondary placements for products in order to meet sales target and maximizes opportunities.• Using POS materials to create displays in stores and placing specific merchandise to improve L’Oreal’s image and entice sales.• Developing in-store events to help generate more sales and increase brand visibility.• Training of new employees in my department.

    • United States
    • Food and Beverage Services
    • 700 & Above Employee
    • Territory Sales Representative
      • Mar 2011 - Jun 2012

      • Visiting clients and making orders for all accounts such as convenience, gas and drug stores. • Dealing with management teams and generating sales by overseeing all aspects of customer service, including ongoing rotation and stocking of products on the shelves and displays, in coolers, vending equipment, and customers' backrooms. • Building displays and setting up promotional materials such as pricing signs and banners.• Training new Employees

Education

  • Université du Québec à Montréal
    Bachelor's degree, Commercialisation de la mode
    2007 - 2011

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