Estefanía Bello Vargas

Marketing and PR Manager- Spain at Yepoda
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Contact Information
us****@****om
(386) 825-5501
Location
DE
Languages
  • Español -
  • Inglés -

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Sandra Medina, PhD

It has been a great pleasure working with Estefanía during our journey of establishing the marketing strategy for a new brand as Wayakit. She is proactive, knowledgable, and creative, always bringing ideas to the table. We are very proud of having her on our team!

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Credentials

  • IELTS
    Cambridge Assessment English
    Sep, 2019
    - Sep, 2024

Experience

  • Yepoda
    • Germany
    • Cosmetics
    • 1 - 100 Employee
    • Marketing and PR Manager- Spain
      • Jun 2021 - Present

    • PR influencer marketing- Internship
      • Jun 2021 - Sep 2021

  • Wayakit - Biotechnology in hygiene
    • Saudi Arabia
    • Biotechnology Research
    • 1 - 100 Employee
    • Brand and Communications Manager
      • Apr 2020 - Jun 2021

      Product's launch through e-commerce, SEO, and social media strategy build-up with a conversion funnel focus Product's launch through e-commerce, SEO, and social media strategy build-up with a conversion funnel focus

  • Danone North America
    • Brand Manager Jr.
      • Jan 2017 - Feb 2020

      Brand manager Jr ( 2 YEARS) - Brand's repositioning by changing strategy & territory (récord high of SOM in WM in the first Q) - Best TV campaign performance on branding, persuasion & memorability of last 3 years (above mxnorm) for Bonafont Juizzy -Leader of the biggest PR event in the company: Carrera Bonafont -Redemption record high for Carrera Bonafont & free publicity -Highest positive sentiment for the brand & organic digital reach -Celebration of the 15th anniversary for Carrera Bonafont with the first R-PET t-shirt -Budget optimization through sponsors - Project manager for packaging inno Asistente de marca para Bonafont( Graduate Program 1 YEAR) - Launch of the 1st full digital campaign for the brand with a record high on reach - Launch of brand's Manifesto & Manifesto SKU in alliance with UN Women MX & HeForShe - 360 campaign with TVC above NORM MX & record high on TOM for the brand - Project manager for packaging innovation

  • Volkswagen Financial Services
    • Germany
    • Financial Services
    • 700 & Above Employee
    • Risk Management Intern
      • Jul 2016 - Dec 2016

      -Risk management intern: Creation of an interactive simulator for risk assessment to ease the decision-making process for the area -Risk management intern: Creation of an interactive simulator for risk assessment to ease the decision-making process for the area

  • Mecatroniks
    • 1 - 100 Employee
    • Estudiante en prácticas- internship
      • Aug 2015 - Dec 2015

      Auxiliar en el área de mercadotecnia. Auxiliar en el área de mercadotecnia.

Education

  • Tecnológico de Monterrey
    Licenciatura, Marketing
    2012 - 2016
  • EU Business School
    Máster, Digital Business
    2020 - 2021
  • TECNOLÓGICO DE MONTERREY
    Bachelor's degree, Marketing
    2012 - 2016
  • Université Laval
    Entrepreneurship & Innovation Hub, StartUp Fuze
    2015 - 2015

Community

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