Estefanía Cisneros
Paid Media Analyst Jr at Kanji Comunicación- Claim this Profile
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Español Native or bilingual proficiency
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Inglés Full professional proficiency
Topline Score
Bio
Credentials
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Data Analytics Essentials
IBMAug, 2023- Oct, 2024 -
Digital Marketing Analytics
Tecnológico de MonterreyAug, 2023- Oct, 2024 -
Diplomado Técnico en Inteligencia de Negocios
Fundación Carlos SlimJul, 2023- Oct, 2024 -
EFSET English Certificate 55/100 (B2 Upper Intermediate)
EF Standard English Test (EF SET)Jul, 2023- Oct, 2024 -
Google Business Intelligence Certificate
GoogleJun, 2023- Oct, 2024 -
Google Digital Marketing & E-commerce Certificate
GoogleJun, 2023- Oct, 2024 -
Meta Marketing Analytics
MetaJun, 2023- Oct, 2024 -
Meta Social Media Marketing Professional Certificate
MetaDec, 2022- Oct, 2024 -
Diplomado técnico en integridad web
Fundación Carlos SlimMay, 2021- Oct, 2024 -
Google Ads - Measurement Certification
Google Digital Academy (Skillshop)Aug, 2023- Oct, 2024 -
Google Ads Display Certification
Google Digital Academy (Skillshop)Aug, 2023- Oct, 2024 -
Grow Offline Sales Certification
Google Digital Academy (Skillshop)Aug, 2023- Oct, 2024 -
Certificación de Google Analytics
Google Digital Academy (Skillshop)May, 2023- Oct, 2024
Experience
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Kanji Comunicación
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Mexico
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Advertising Services
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1 - 100 Employee
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Paid Media Analyst Jr
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Apr 2023 - Present
• Planning and optimizing paid campaigns in Google Ads and Facebook Ads • Planning A/B tests • Generation of daily reports about the performance of paid campaigns in Google ads and Facebook ads. • Generation of monthly reports of performance and results. • Performance monitoring through Google Analytics • Planning and optimizing paid campaigns in Google Ads and Facebook Ads • Planning A/B tests • Generation of daily reports about the performance of paid campaigns in Google ads and Facebook ads. • Generation of monthly reports of performance and results. • Performance monitoring through Google Analytics
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Social Media Manager
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Jan 2020 - Aug 2023
•Preparation of publication calendars on Instagram and Facebook for SMEs. •Relationship with customers and management of complaints and queries from users by different channels. •Follow-up of campaigns in social networks. •Planning, publishing and diffusion of original and quality content. •Preparation of publication calendars on Instagram and Facebook for SMEs. •Relationship with customers and management of complaints and queries from users by different channels. •Follow-up of campaigns in social networks. •Planning, publishing and diffusion of original and quality content.
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Isomar Capital
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Mexico
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IT Services and IT Consulting
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1 - 100 Employee
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Marketing Intern
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Sep 2022 - Mar 2023
• Support in the creation of the business plan and brand book • Creation of content grids for internal brands • Follow-up of campaigns on social networks • Contact with influencers for internal brand campaigns • Prospecting spaces for events • Support in the creation of the business plan and brand book • Creation of content grids for internal brands • Follow-up of campaigns on social networks • Contact with influencers for internal brand campaigns • Prospecting spaces for events
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Upwork
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United States
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Software Development
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700 & Above Employee
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Trafficker Jr
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Mar 2020 - Dec 2022
• Performance monitoring through Google Analytics • Planning search ads through google campaign manager • Planning display and video ads through google campaign manager • Planning and measurement of ads on Facebook • Performance monitoring through Google Analytics • Planning search ads through google campaign manager • Planning display and video ads through google campaign manager • Planning and measurement of ads on Facebook
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Education
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2023 - 2025
Universidad Tecnológica de México
Master's degree, Business Administration and Finance -
2019 - 2023
Universidad Tecnológica de México
Licenciatura, Mercadotecnia digital y publicidad
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