Manager, Digital Marketing (Campaign Operations)

• Apr 2023 - Present

Senior, Digital Marketing Consultant

• Dec 2021 - Apr 2023

advertising + marketing Performance Marketing Agency of the Year 2022 (Silver)• End-to-end implementation of digital campaigns (media buying, strategy, Google Analytics tracking, optimisation, reporting)• Conversion, landing page copywriting• Recruit, train and mentor junior staff• Collaborate with partners to refine and implement new SOPs

Senior Performance Planner (Digital)

• May 2021 - Dec 2021

Campaign Asia’s Independent Agency of the Year, Malaysia, 2019-2021 • Digital media planning and buying for FMCGs (leading beauty and personal care brands in Malaysia) • E-commerce (Shopee, Lazada) role • Research and assist in preparing yearly brand plan (branding and e-commerce campaigns) • Assist in preparing pitch decks (competitor research, surveys) • Client management Campaign Asia’s Independent Agency of the Year, Malaysia, 2019-2021 • Digital media planning and buying for FMCGs (leading beauty and personal care brands in Malaysia) • E-commerce (Shopee, Lazada) role • Research and assist in preparing yearly brand plan (branding and e-commerce campaigns) • Assist in preparing pitch decks (competitor research, surveys) • Client management

Digital Marketing Consultant

• May 2018 - Apr 2021

Helping brands reach their target audience efficiently and use a persuasive voice to drive conversions. Executed 152 projects during my tenure. • Full implementation of digital campaigns; from planning, content creation, setup, tracking, optimization to reporting • Cross-industry expertise in copywriting for landing pages and ads (Google, Facebook, LinkedIn) • Proficient in B2C and B2B marketing best practices (software, property, finance and education) • Comprehensive understanding of the Buyer’s Journey and Buyer Persona, and the best practices at every stage • Well-versed with Facebook Ads Manager, Google Ads, Linkedin Ads Manager, GTM, Google Analytics, HubSpot, Unbounce, Hotjar, funnel, Looker Studio • Go-to person for all digital marketing-related queries Show less

Marketing Executive

• Jun 2016 - Dec 2017

• Develop effective marketing campaigns and sales strategies to achieve monthly sales target • Content creation - Facebook, Instagram, newsletter (MailChimp), Wordpress and Weibo • Plan and execute digital campaigns - branding and lead gen (Google Adwords, Facebook Ads) • Promote brand presence and generate sales at Harrogate Bridal Show • Liaise with stylists, brands, publishers and influencers for brand exposure initiatives • Manage customer inquires from emails and social media platforms • Refine customer touchpoints through role-play with sales team • Assist customers at store-front during peak periods Show less

Intern, Change Management

• Dec 2012 - Feb 2013

• Change management role to implement new SAP ERP system into an airline’s existing workflow • Update client on the development of training materials during weekly meetings • Prepare, proofread training materials • Collaborate with functional and technical teams to ensure consistent work across all work streams • Perform software testing to identify areas of improvement • Member of intern committee, in charge of organising intern gatherings • Change management role to implement new SAP ERP system into an airline’s existing workflow • Update client on the development of training materials during weekly meetings • Prepare, proofread training materials • Collaborate with functional and technical teams to ensure consistent work across all work streams • Perform software testing to identify areas of improvement • Member of intern committee, in charge of organising intern gatherings