Experience

AutomaticTV

• Spain
• Software Development
• 1 - 100 Employee

• Marketing & New Business Development

  • Feb 2019 - Present

  • Conceptualize marketing strategies and campaigns with the main goal of attracting new clients and developing new business opportunities • Create digital content for social media, Mailchimp and the website, write video scripts and press releases. • Lead external agencies for the development of the new website. • Make presentations, face to face or remotely, for distributors and potential customers • Participate in conferences, meetings and industry events • Conceptualize marketing strategies and campaigns with the main goal of attracting new clients and developing new business opportunities • Create digital content for social media, Mailchimp and the website, write video scripts and press releases. • Lead external agencies for the development of the new website. • Make presentations, face to face or remotely, for distributors and potential customers • Participate in conferences, meetings and industry events



8tv

• Spain
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Marketing and Communications Director

  • Dec 2007 - Jul 2018

  • Member of the General Management Committee• Quarterly presentations to the CEO of GrupoGodó• Managed a team of 6 people (4 editors, 1 Art Director, 1 Social Media)• Designed and implemented communications strategies• Launched engaging campaigns for TV, press and radio: premiere of movies, tv series and programs. New fall TV season. Political issues and interviews. Seasonal idents. • Supervised contents for the website and Social Media• Led several channel rebranding, dialoguing directly with external agencies and design studios, supervising their work• Wrote press articles and press releases• Production of TV shootings, at an effective cost, and voiceover sessions• Main Achievements: I was part of the General Management Committee that helped our channel’s share increase by 26% from 2011 to 2016. International visibility of the channel through 8 Promax Awards.



La Sexta

• Broadcast Media Production and Distribution
• 300 - 400 Employee

• Creative of the Promotions Department

  • 2006 - 2007

  • Took active part in the launching of a new TV state channel• Worked side by side with the executive producers of the programs, and the stars of the TV station, to create idents and different promotional materials• As a new player in a highly competitive environment, we developed creative and impactful content highlighting the hallmark of the channel: sense of humor. We created campaigns with the stars of the TV station in funny situations. We promoted crime series and terror movies in an unexpected way, and all programs were promoted showing its positive side.• Result: in its first year LaSexta was audience leader among the thematic channels on DTT



8tv

• Spain
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Head of the Promotions Department

  • 2001 - 2006

  • Led from scratch the launch of a TV channel, leading the on-air promotions department• Transmitted the values of the new channel through all promotional materials• Created powerful ads, in a well-told story, to engage the audience• Coordination of the creative team (3 editors, 1 Art Director)• Planning of the weekly work of the department• Commercial integration of advertisers into the TV shows• Won Promax Awards • Led from scratch the launch of a TV channel, leading the on-air promotions department• Transmitted the values of the new channel through all promotional materials• Created powerful ads, in a well-told story, to engage the audience• Coordination of the creative team (3 editors, 1 Art Director)• Planning of the weekly work of the department• Commercial integration of advertisers into the TV shows• Won Promax Awards



DEC BBDO-España

• Spain
• Advertising Services
• 1 - 100 Employee

• Copywriter

  • 1997 - 2001

  - Create campaigns, below and above the line, for clients such as: Viajes Iberia, Hallmark, FNAC, Heineken, Drum… - Create campaigns, below and above the line, for clients such as: Viajes Iberia, Hallmark, FNAC, Heineken, Drum…