Experience

GECA CENTER

• Colombia
• Business Consulting and Services
• 1 - 100 Employee

• Analista de mercadeo y comunicaciones

  • Jan 2023 - Present



Olfabrand, Aroma Society

• Colombia
• Retail
• 1 - 100 Employee

• Marketing Leader

  • Apr 2021 - Oct 2021

  Create marketing and commercial strategies creation and data management to improve decision making and financial planning with multiple scenarios forecasting, B2B customer management, and website management. Achievement: Design and implement dashboard in Data Studio with multiple sources of information (SQL, FB ads, Google Analytics, Shopify & ERP). 95% of sales Forecast Accuracy. Design and categorize the portfolio with more than 120 SKUs. Create marketing and commercial strategies creation and data management to improve decision making and financial planning with multiple scenarios forecasting, B2B customer management, and website management. Achievement: Design and implement dashboard in Data Studio with multiple sources of information (SQL, FB ads, Google Analytics, Shopify & ERP). 95% of sales Forecast Accuracy. Design and categorize the portfolio with more than 120 SKUs.



beMatrix

• Belgium
• Events Services
• 1 - 100 Employee

• Business Developer

  • Mar 2018 - Jan 2020

  Begin the contact of new clients from cold calls and start a relationship as a partner. In charge, research local and international markets to make a network of clients in the Andean Region. Price fixation, inventory management, and creating digital marketing strategies. Achievements: Sales growth rate of 21% (2018 vs 2019). Market penetration of 55%. Duplicate new clients in 2019 and growth of sales of 200%. Begin the contact of new clients from cold calls and start a relationship as a partner. In charge, research local and international markets to make a network of clients in the Andean Region. Price fixation, inventory management, and creating digital marketing strategies. Achievements: Sales growth rate of 21% (2018 vs 2019). Market penetration of 55%. Duplicate new clients in 2019 and growth of sales of 200%.



Samsung Electronics

• South Korea
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Trade marketing analist

  • Jan 2016 - Nov 2017

  Define sales force goals per POS definition management, annual budget management (4 million USD). Data analysis of sales and inventory handling. Manage promoters (400 people) and category management.Achievements:97% achievement rate in monthly sales force target (2.4 million USD)90% of budget accuracy of the trade marketing area. 93% in investment rate accuracy of sales force expense.

• Intern

  • Jan 2015 - Jan 2016

  Make and create reports to accomplish the goals. Establish sales force goals, analysis of sales and inventory. Achievement:Accomplish all the reports and tasks required.