Experience

NEFC Group

• United Arab Emirates
• Agriculture, Construction, Mining Machinery Manufacturing
• 1 - 100 Employee

• Group After Sales Director

  • Apr 2021 - Present



NEFC FZ

• Dubai, United Arab Emirates

• Group Parts Director

  • 2020 - Present



NEFC - NETCO

• Dubai - Somaliland

• Caterpillar Business Manager Somaliland and Group Product Support Manager

  • Mar 2018 - Present



NEFC FZ Group

• Dubai, United Arab Emirates

• Group Product Support Manager ( NEFC Gropup)

  • Mar 2018 - Present



Liberia Equipments ltd ; Mantrac Group

• Liberia

• Product Support Sales Division Manager( Spare Parts and Service Sales)

  • Oct 2016 - Aug 2017

   Handover the Dealership and Leading the Liberia Product Support 5 member team; Improving forecasts accuracy; annually, monthly, and quarterly basis, to deliver the annual sales plan for the division.  Mentoring and coaching; prospecting, pre- and post-sales calls, and closing the deal.  Setting  Participating in all major sales’ negotiations with customers to drive sales’ growth.  Following up on and working with the team in customizing customers’ focused and specific solutions.  Leading the team in multiple sales interventions; addressing customer feedback, sharing market knowledge, and enhancing product and commercial strategy.  Participating in strategic planning process to establish sales and profitability goals. Show less



Mantrac Group

• United Arab Emirates
• Machinery Manufacturing
• 400 - 500 Employee

• Product Support Sales Division Manager | Iratrac - Iraq (Spare Parts and Service Sales)

  • Jan 2014 - Jan 2017

   Leading the Iraq Product Support 20 member team; 3 Sales Supervisors, 12 Account Managers, 2 products specialists, and 1 administration. Improving forecasts accuracy; annually, monthly, and quarterly basis, to deliver the annual sales plan for the division. Achieving the full 100% ($22,000,000) of the 2014 sales target. Mentoring and coaching; prospecting, pre- and post-sales calls, and closing the deal. Setting the following year; 2015, objectives and sales targets. Achieving the full 100% ($24,000,000) of the 2015 sales target. Participating in all major sales’ negotiations with customers to drive sales’ growth. Following up on and working with the team in customizing customers’ focused and specific solutions. Leading the team in multiple sales interventions; addressing customer feedback, sharing market knowledge, and enhancing product and commercial strategy. Participating in strategic planning process to establish sales and profitability goals. Show less

• Group CoE used product manager - East Africa, Iraq and Russia

  • Jan 1996 - Dec 2013

   Working with Business Units to develop plans for the Rental and Used Cat machines. Working with Caterpillar’s Representative to review the strategic plans in the different territories (countries) to match them with the Caterpillar vision.  Working with the Business Units, among the different territories, to revise and set the annual target plans. Developing new local teams, who are able to run and carry out the business plans.



MantracVostock

• Russian Federation

• Product Support Sales Area Manager MantracVostok - Russia ((Spare Parts and Service Sales)

  • Jan 2009 - Dec 2012

   Leading the organization’s Product Support Sales team.  Working with a variety of customers’ segments; Heavy Construction, Public, Waste Management, and Oil & Gas.  Developing the business in assigned geographic location; $5 M to $18 M in 4 years.  Developing new local teams, who are able to run and carry out the business plans.  Participating in all major sales’ negotiations with customers to drive sales’ growth.  Coaching the team and monitoring the necessary activities.  Working closely with my team to gain customer satisfaction and loyalty through customizing solutions and starting new CAT® Program; CPT for the first time in CIS.  Setting up the 2013 sales target and the strategic plan for the assigned geographic location. Show less



Mantrac Egypt

• Egypt
• Machinery Manufacturing
• 700 & Above Employee

• Product support sales manager – Alexandria and Public Sector (Spare Parts and Service Sales)

  • Jan 2006 - Dec 2008

   Leading the Alexandria jurisdictional geographic location for the public sector.  Setting up the strategic plan, sales targets and the sales’ goals and targets.  Starting the mining business in Egypt with Centamine Company; the Sukari Gold Mine project.  Starting new CAT® programs in the Egyptian market; an example is Certified CAT machines Rebuild-CCR ™ program, which succeeded in performing the first CCR in the Middle East region.  Developing new local teams, who are able to run and carry out the business plans. Show less