Esraa El-Diasty

Digital Marketing Manager at O2 Media Group
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Contact Information
us****@****om
(386) 825-5501
Location
Egypt, EG
Languages
  • English Professional working proficiency
  • Arabic Native or bilingual proficiency
  • French Elementary proficiency

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Ahmed Alhob

There is no better marketer in the world. Esraa is one of the most dedicated professionals I’ve worked with and is willing to go the extra mile to help you when needed.

Mai Kamel

She’s the most trusted person whose doing the job perfectly. She’s honest, professional and super committed. I’ve witnessed Esraa’s development at tabarak holding where she was working passionately no matter the circumstances that were around. Always looking for her self motivation and always working on herself. Long story short, any company would be truly lucky to have Esraa in.

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Credentials

  • Finance: Time value of Money Certificate
    Quantic School of Business and Technology
    Apr, 2020
    - Nov, 2024
  • Marketing Fundamentals
    Quantic
    Apr, 2020
    - Nov, 2024
  • Microeconomics 1: Supply and Demand
    Quantic School of Business and Technology
    Apr, 2020
    - Nov, 2024
  • One Variable Statistics Course
    Quantic School of Business and Technology
    Apr, 2020
    - Nov, 2024
  • Accounting I Fundamentals
    Quantic School of Business and Technology
    Mar, 2020
    - Nov, 2024
  • Customer Discovery Course
    Quantic School of Business and Technology
    Mar, 2020
    - Nov, 2024
  • English Language
    Berlitz Egypt
    Mar, 2012
    - Nov, 2024

Experience

  • O2 Media Group
    • Egypt
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Oct 2020 - Present

      - Worked on global, integrated digital marketing campaigns for major clients as (GIZ, UNDRR, UN Women, UNESCO, IMC “Industrial Modernization Center” and many more)- Developed and executed major Facebook, Twitter, YouTube, and web campaigns within budget and scope of online objectives.- Tracked and analyzed social and web data and optimized targeted social campaigns, as well as assigned ROI-driven metrics to each campaign.- Created various metrics-focused post-mortems and point of view documents that outline performance and key learnings.- Worked closely with my team members “8 members” to achieve clients’ objectives and manage their marketing presence.- Generating proposals and plans to generate direct revenue for the agency. Opened new sales channels in different industries like Automotive, Telecom, Real Estate, Food and Beverage, Fashion, E-commerce, HealthCare, Pharmaceutical, Banking and Financial Services, Interior Design, Tourism, and Technology.

  • JMI
    • Egypt
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Communications Manager
      • Jul 2019 - Mar 2020

      Accomplishments:- Led market launch of 25 Client in different industries. Identified opportunities, researched new possibilities, collaborated with the business development team, and created proposals generating about more annual sales.- Pitched on all market leaders by creating new Ideas and services to increase their market share and brand equity in Egypt and Saudi Arabia i.e Vodafone, Mobily, Banque misr, Novartis, and many more.- Responsible for a team of 15 employees in different areas of marketing, designs, and web development.- Implemented a system of specific KPIs and Performance reporting to each and every member of my team and other teams in the agency.- Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs for each current/potential customer.- Produced media kit (Demo tools or videos) that demonstrated key marketing analytics and demographics for use in sales presentations. Efforts were credited as instrumental in closing numerous high-level deals.- Leveraged strengths in cost-effective marketing management and vendor negotiations to end with an average of 25% under-budget.- Opened new sales channels in different industries like Automotive, Telecom, Real Estate, Food and Beverage, Fashion, E-commerce, HealthCare, Pharmaceutical, Banking, and Financial Services, Interior Design, Tourism, and Technology.- Launched performance marketing campaigns, wrote creative content calendars as well as directed the team to achieve the marketing goals for each brand.- Revamped all the sales kit (Company Profile, Social Media Channels and The website).

  • Nozha Group
    • Egypt
    • Real Estate
    • 1 - 100 Employee
    • Marketing Communication Manager
      • Sep 2016 - Aug 2019

      Responsible for ATL and BTL activities, planning and Executing.⦁ Managing all marketing communication activities within the marketing department.⦁ Developing the marketing strategy for the company in line with company objectives.⦁ Coordinating marketing campaigns with sales team and activities.⦁ Overseeing the company’s marketing budget.⦁ Creation and publication of all marketing material in line with the marketing plan.⦁ Planning and implementing promotional campaigns.⦁ Manage and improve lead generation campaigns, measuring ROI and results.⦁ Overall responsibility for brand management and corporate identity.⦁ Preparing online and offline marketing campaigns.⦁ Monitor and report on effectiveness of marketing communications.⦁ Creating a wide range of different marketing materials and givaways.⦁ Working closely with design agencies and assisting with new product launches.⦁ Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.⦁ Analyzing potential strategic partner relationships for company marketing.

  • James Cubitt MENA
    • United Arab Emirates
    • Construction
    • 100 - 200 Employee
    • Marketing Communications Manager
      • Sep 2018 - Jul 2019

      - Managed all marketing communication activities within the marketing department.- Launched Maadi Twin Towers Project.- Responsible for the company’s marketing budget.- Prepared Project promotional Materials.- Refactored Project pricing strategy.- Monitored and reported on effectiveness of marketing communications. - Managed all marketing communication activities within the marketing department.- Launched Maadi Twin Towers Project.- Responsible for the company’s marketing budget.- Prepared Project promotional Materials.- Refactored Project pricing strategy.- Monitored and reported on effectiveness of marketing communications.

  • Shopiters
    • Senior Marketing Specialist
      • Jun 2015 - Jul 2016

      ⦁ Define the Marketing and Brand Objective and road map.⦁ Development of strategic plan deliverable including some or all of the following: Secondary (online) research Competitor Survey Objective planning Media planning Budgeting Formal presentations⦁ Develop the core positioning and messaging for the product.⦁ Prepare monthly revenue forecast Based on Sales Conversions⦁ Develop sales tools and collateral.⦁ Propose an overall budget to ensure Project success.⦁ Identifying and presenting innovative and creative product solutions and Offers.⦁ Prepare KPIs of all marketing Tasks.⦁ Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues.⦁ Design Integrated Marketing Plan by using the marketing channels that suits brand objectives and budgeting.⦁ Developing creative briefs and communicating strategic objectives to internal team members to ensure projects are completed in alignment with strategy⦁ Establishing a health system for client relationship building and Loyalty management. ⦁ Perform competitive analysis and identify gaps and opportunities in the marketplace⦁ oSelect appropriate frameworks, tools and approaches to use in business development and management.⦁ Demonstrate domain knowledge and expertise in a range of skills, such as business model development, product portfolio planning, organizational strategy, channel and go-to-market models, customer / market research etc.⦁ Did the Business Plan then the Marketing plan for the project ended by daily tactics and operations those documents have done based on studying the following books list: - Marketing Management Kotler / IMC/ Consumer Behavior - Strategic Management/ Art Of Social Media/ Designing Brand Identity / Brand Gap

  • Tabarak Holding
    • Egypt
    • Real Estate
    • 100 - 200 Employee
    • Product Manager
      • Dec 2014 - Jun 2015

      a. Define the product strategy and road map.b. Work with external third parties to assess partnerships and licensing opportunities.c. Develop the core positioning and messaging for the product.d. Coordinating and building strong working relations with various internal organizations including; IT, Engineering, Sales, Marketing & Operations.e. Set pricing to meet revenue and profitability goals.f. Deliver a monthly revenue forecast.g. Develop sales tools and collateral.h. Propose an overall budget to ensure success.i. Brief and train the sales force at quarterly sales meetings.j. Project management of all product integration/launches/changes throughout implementation.k. Identifying and presenting innovative and creative product solutions.l. Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)m. Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issuesn. Lead creative development and create motivating stimulus to get targeted population to “take action”

    • Marketing Analyst
      • Jun 2014 - Dec 2014

      a. Examine a campaign's return on investment.b. Identify new market opportunities.c. Complete concept-testing for new products.d. Determine brand perceptions and reputations for clients.e. Create and send mail shots.f. Develop groups and solicit customer feedback.g. Analyze marketing metrics to identify cause and effective relationships.h. Identify positive financial outcomes to increase profitability.i. Create databases and capture market data.j. Assess client's promotional needs.k. Evaluate demographics, prices, distribution channels, and marketing outlets.l. Coordinate sales strategies in tandem with marketing department.m. Conduct secondary research, including finding information from all sales agents indoor or outdoor.n. Generate reports that analyze competition and customers.o. Offer insights about product potentials.p. Supporting digital marketing and participating in company digital marketing plan and strategy.

  • HANDMADE STUDIOS
    • Marketing Specialist
      • Jun 2013 - Jun 2014

      a. Doing clients` presentations & creating company in dependent and creative presentation templates b. Social Media Management c. Market Research for company development d. Competitor Analysise. Establishing a company workflow f. Monitoring company printings g. Manage some relationships and company Events h. Generate new marketing Ideas i. Manage company data base j. Design company proposals, plans and other customer communication presentations. k. Social Media updates Google ad words, online Facebook and YouTube campaigns as well as SEO and keywords management.

  • Innovia
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Digital Marketing Executive & Tele sales Team Leader
      • Jun 2012 - Apr 2013

      a. Collecting data about the clients who can work with b. Marketing Research about these customers to know best selling Techniques should be followed and the ideas which should be submitted to him. c. Call the customer to introduce our services and to convince him by our solution and illustrate how it will benefit his business. d. Set a meeting with the customers to show him a demo e. Follow up with the customers after the meeting and follow the deal. f. Analyze the case of this customer to make use of it in the coming deals.g. Do training for new candidates in the company and solving problems of the team whether in daily operations or personnel ones. h. Working on elastix and CRM software i. Set deals budgets and proposals to clients

Education

  • Faculty of Commerce English Section
    Bachelor of Commerce (B.Com.), Accounting
    2009 - 2013
  • Udacity
    Associate's degree, Digital Marketing
    2021 - 2021
  • Dar Elhanan language school
    Thanwya Amma, General Studies
    1997 - 2009

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