Experience

مـتـن - MATN
• Saudi Arabia
• IT Services and IT Consulting
• 1 - 100 Employee
• Regional Marketing Manager

  • Dec 2022 - Present


Haier Egypt

• Egypt
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Head Of Marketing

  • Jan 2021 - Dec 2022

• Marketing Communications Manager

  • Mar 2020 - Dec 2020

  • managing both Haier Egypt and General Electric brand• Responsible for implementing marketing strategies and budget.• Manage and direct the activities ATL, BTL, Retail &digital marketing.• Manage relationship with all external agencies.• Developing yearly business plan• Monitring all marketing activities



Al Mansour Holding Co. For Financial Investments

• Manufacturing
• 400 - 500 Employee

• Marketing Manager

  • Mar 2019 - Feb 2020

  Developing strategies and tactics to boost the company’s reputation and drive qualified traffic Deploying successful marketing campaigns from ideation to execution Experimenting with various organic and paid acquisition channels Build strategic relationships and partner with key industry players, agencies and vendors Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely Oversee and approve marketing material, from website banners to hard copy brochures and case studies Measure and report on the performance of marketing campaigns, gain insight and assess against goals Analyze consumer behavior and adjust email and advertising campaigns accordingly Show less



Beyond Marketing Agency

• Egypt
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Feb 2017 - Jan 2019

  •Yearly Marketing plan and yearly budget. • Making decisions about all branding. • Prepares marketing reports by collecting, analyzing, and summarizing sales data. • Build customer satisfaction survey on different market segments using the database of the clients we have and piloting the update of our customer data. • Monitor, review and report on all account handlers. • Implement communication strategy efficiency within company. • Pricing strategy. • Negotiate contracts with Clients. • Recruit and train new account manager/executives or specialists. • Identify new business with existence clients. • Responsible for attending meetings with clients and to deliver the requirements through the team. • Reviewing proposals and quotations before sending them to clients. Our Partners: • Uniliver (Rexona, Fair and Lovely, TRESemme’, Lipton, Clear, AXE, Sunsilk, Dove). • Iffco (Fern Butter, Sunny) • L’Oreal, Uber, Careem, Clorox, Vodafone, Philips Lighting Egypt,Glovo, EG Bank,Nivea, Glovo. • El-Mashrek (Cake chef, Dream). • RB (Harpic, Vanish). Show less



sunny Supermarket

• United States
• Information Technology & Services
• 1 - 100 Employee

• Marketing Manager

  • Feb 2015 - Jan 2017

  OffLine Marketing: • Setting up the strategic Marketing. • Maintain and provide strength to brand position in the assigned marketing area. • Head development and execution process of ethnic and other main focused marketing plans. • Interact with marketing leads to develop and supervise marketing budget. • Involve actively in Marketing Operating subcommittee and committee. • Identify specific marketing goals and objectives. • Develop execution plan and manage field team by implementing the plan. • Analyze and supervise local competition. • Evaluate productiveness and marketing initiatives ROI. • Monitor and report the effectiveness of marketing communications • Maintain effective internal communications to ensure that all relevant company functions have been kept informed about marketing objectives. • Plans internal/ external events. • Consult with product development personnel on product specifications such as design, color, and packaging. Digital Marketing: • Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising • Maintaining social media presence across all digital channels. • To build full plan with content creation to cover campaign objectives. • Brainstorm new and creative growth strategies. • Measuring and reporting on the performance of all digital marketing campaigns. • Developing, implementing and managing marketing campaigns that promote a company and its products and/or services. • Enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. • Working with delivery team “Designers” to ensure full, on-time, and efficient delivery. • Implement best practices for copy, creative, and audience targeting with oversight from Director of Paid Strategy. • Collecting and Evaluating customer feedback data. Evaluating competitor’s Show less



Awfar market

• India
• Higher Education

• Assistant Marketing Director

  • Aug 2013 - Dec 2014

  Offline Marketing: •Finding the potential clients and contact them. •To attend the meeting to sign contracts to achieve the organization’s target such as hyper markets “ Dina farms, hyper one ,Bisco Misr , El-Abd, Ragab’s sons, Alfa Market… •Marketing events and campaigns organizer. •To provide a plan with the expected events. •To organize events by providing a strategy and budget for every event. •To attend events and make a brand awareness with customers. •To prepare the customer satisfaction surveys questionnaire. •To prepare reports by the results. •Putting the out lines for the E-marketing goals and the quarterly target. Digital Marketing: • To follow up with the E-marketing team to make sure that they are working on the plan. • Responsible for managing a team of junior and senior marketers working on the following applications: 1. Google AdWords application. 2. Social Media applications. Advertising web portals and online Show less



Synovate

• Market Research
• 700 & Above Employee

• Assistant qualitative manager

  • Jul 2011 - Aug 2013

   Improve customer service experience, create engaged customers and facilitate organic growth  Take ownership of customers issues and follow problems through to resolution  Set a clear mission and deploy strategies focused towards that mission  Keep accurate records and document customer service actions and discussions  Analyze statistics and compile accurate reports  Recruit, mentor and develop customer service agents and nurture an environment where they can excel through encouragement and empowerment Show less



Gourmet Egypt

• Retail
• 200 - 300 Employee

• senior call center

  • Jun 2009 - Jun 2011

  • In-bound calls & out-bound calls. • Enters orders by transmitting information. • Provides product/service information by answering questions; offering assistance. • Maintains call center database by entering and verifying information; updating contact log. • Improves quality results by recommending changes. • Updates product knowledge. • Enhances organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments. • Implementing marketing survey project "customer satisfaction survey, Implementing retain program for un-active customers and developing a system for the void and return. All projects had been approved by the top management coordinating with IT & customer relationship management. Show less