Esra Cayir

Product Manager at A.O. Smith Water Technologies
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Contact Information
us****@****om
(386) 825-5501
Location
Istanbul, Istanbul, Turkey, TR
Languages
  • English Full professional proficiency
  • French Elementary proficiency
Skills

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Bio

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Credentials

  • Customer Relationship Management
    Laba
    Jun, 2022
    - Sep, 2024
  • Managing Brand Reputation
    LinkedIn
    May, 2022
    - Sep, 2024
  • Scrum
    Laba
    May, 2022
    - Sep, 2024
  • Team Build-Up & Development
    Baltas Grubu
    Dec, 2018
    - Sep, 2024
  • Strategic Purchasing and Procurement
    BMI Business School Istanbul
    Nov, 2016
    - Sep, 2024
  • Mini MBA for Managers
    BÜYEM | Boğaziçi Üniversitesi Yaşamboyu Eğitim Merkezi
    Jul, 2012
    - Sep, 2024
  • Foreign Trade Program Certificate
    Istanbul Chamber of Industry & IGEME
    Apr, 2008
    - Sep, 2024

Experience

  • A.O. Smith Water Technologies
    • Product Manager
      • Oct 2013 - Present

      * Conduct new product research with international suppliers, finalize product specifications. * Research, determine and recommend prices for new products based on strategy and market demands. * Prepare marketing contents (USPs) (Catalogues, Price Lists, Web Site, Online Ads). * Determine, develop and support an internal and external communication strategy in accordance with corporate brand identity. * Manage the entire product cycle from beginning to end including quality follow-ups, sales performance and stock turnover. * Prepare periodic reports on product and suppliers' performances. * Train the internal and external key stakeholders on products. * Monitor marketing and sales demands. * Manage the Purchasing Contracts with the suppliers. Show less

  • Silverline Built-In Appliances Co.
    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • Sourcing and Product Executive
      • Apr 2008 - Jul 2013

      * Responsible for outsourcing finished goods and components from Turkish, European and Far Eastern suppliers. * Researching new products from international suppliers. * Prepare the final product, artworks and product documentation. * Assisting to prepare and manage Purchasing Contracts with suppliers. * Follow-up the product quality issues and assisting After Sales Dept. on quality problems. * Assist the marketing documents on key product features and advantages. * Prepare periodic reports on products and suppliers' performances. Show less

Education

  • Middle East Technical University
    BS, Political Science and Public Administration
    1996 - 2001
  • Bilkent University
    MA, History of Art and Archaeology
    2002 - 2006
  • Gaziantep Anadolu Lisesi
    1989 - 1996

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