Esra A. Alev
Global Head of Marketing at Arculus- Claim this Profile
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Bio
Sunshine Farzan
Esra and I partnered together on numerous strategic initiatives during our time at American Express and she is a pleasure to work with. Her ability to drive significant business results by creative problem solving, collaboration, and stakeholder engagement is paramount. Her unique talent in blending the art and science of global marketing ensures a global focus with local nuance -- always putting the customer first. Her passion, energy, and growth mindset truly engages all around her -- resulting in a thriving team and strong stakeholder partnerships.
Balaji Viswanath
I consider myself lucky to have had an opportunity to work for Esra early in my career and learn the ropes of product marketing, managing teams, and large P&Ls from her. When you chat with her, you will quickly realise that customers are her north star and not a metric; and her decisions begin and end keeping the customer at the center. Deft at managing partners, P&Ls, and end-to-end marketing, she is an empathetic leader who truly inspires her teams and partners to deliver beyond their stretch.
Sunshine Farzan
Esra and I partnered together on numerous strategic initiatives during our time at American Express and she is a pleasure to work with. Her ability to drive significant business results by creative problem solving, collaboration, and stakeholder engagement is paramount. Her unique talent in blending the art and science of global marketing ensures a global focus with local nuance -- always putting the customer first. Her passion, energy, and growth mindset truly engages all around her -- resulting in a thriving team and strong stakeholder partnerships.
Balaji Viswanath
I consider myself lucky to have had an opportunity to work for Esra early in my career and learn the ropes of product marketing, managing teams, and large P&Ls from her. When you chat with her, you will quickly realise that customers are her north star and not a metric; and her decisions begin and end keeping the customer at the center. Deft at managing partners, P&Ls, and end-to-end marketing, she is an empathetic leader who truly inspires her teams and partners to deliver beyond their stretch.
Sunshine Farzan
Esra and I partnered together on numerous strategic initiatives during our time at American Express and she is a pleasure to work with. Her ability to drive significant business results by creative problem solving, collaboration, and stakeholder engagement is paramount. Her unique talent in blending the art and science of global marketing ensures a global focus with local nuance -- always putting the customer first. Her passion, energy, and growth mindset truly engages all around her -- resulting in a thriving team and strong stakeholder partnerships.
Balaji Viswanath
I consider myself lucky to have had an opportunity to work for Esra early in my career and learn the ropes of product marketing, managing teams, and large P&Ls from her. When you chat with her, you will quickly realise that customers are her north star and not a metric; and her decisions begin and end keeping the customer at the center. Deft at managing partners, P&Ls, and end-to-end marketing, she is an empathetic leader who truly inspires her teams and partners to deliver beyond their stretch.
Sunshine Farzan
Esra and I partnered together on numerous strategic initiatives during our time at American Express and she is a pleasure to work with. Her ability to drive significant business results by creative problem solving, collaboration, and stakeholder engagement is paramount. Her unique talent in blending the art and science of global marketing ensures a global focus with local nuance -- always putting the customer first. Her passion, energy, and growth mindset truly engages all around her -- resulting in a thriving team and strong stakeholder partnerships.
Balaji Viswanath
I consider myself lucky to have had an opportunity to work for Esra early in my career and learn the ropes of product marketing, managing teams, and large P&Ls from her. When you chat with her, you will quickly realise that customers are her north star and not a metric; and her decisions begin and end keeping the customer at the center. Deft at managing partners, P&Ls, and end-to-end marketing, she is an empathetic leader who truly inspires her teams and partners to deliver beyond their stretch.
Credentials
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Green Belt Certification (GB)
American ExpressJan, 2006- Nov, 2024
Experience
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Arculus
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United States
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Financial Services
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1 - 100 Employee
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Global Head of Marketing
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Nov 2021 - Present
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ADP
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United States
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Human Resources Services
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700 & Above Employee
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Vice President, Business Unit CMO; Global Enterprise & Compliance Solutions Marketing
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Jul 2018 - Sep 2021
Business Unit CMO for multi-billion dollar global division. Accountable for leading the development and execution of innovative marketing strategies to drive sales, prospect and customer engagement, P&L metrics, and increased market share.
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Vice President, Business Unit CMO; Global Enterprise Solutions Marketing
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Mar 2015 - Jul 2018
Business Unit CMO for multi-billion dollar global division. Accountable for leading the development and execution of innovative marketing strategies to drive sales, prospect and customer engagement, P&L metrics, and increased market share.
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American Express
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United States
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Financial Services
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700 & Above Employee
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Vice President, Customer Marketing; Global Commercial Services
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Nov 2011 - Feb 2015
Developed marketing strategies across North America corporate client segments: Multi-National, Enterprise, Large Market, SMB. Works closely with Account Managers, Sales, and Product Management to identify client needs to best develop products, services, and approach. Owned marketing channels and execution, ranging from digital, to SFDC, to face-to-face, to client events. Managed large team across North America.
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Vice President, Co-Brand Marketing & Management; OPEN Small Business
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Mar 2008 - Nov 2011
Managed OPEN (SMB) CoBrand Portfolios and Partner Relationships: Costco, Lowe's, Delta, Starwood, and JetBlue. Managed P&L, marketing strategy and execution, and customer experience. Developed and implemented overall small business cobrand strategy.
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Director, Marketing & Management, OPEN Small Business
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Aug 2005 - Mar 2008
End to end management of OPEN (SMB) Credit Card Portfolios: Cash Rebate, Costco, JetBlue, Freedom Pass; driving YOY growth of 82%. Developed and launched two new products SimplyCash and JetBlue Business Card; launched product enhancement for Costco Small Business Product which helped generate 132% yoy growth and 141% growth in new account acquisition. Developed strategy to enhance profitability of the cash rebate portfolio. Launched the “New Face of Lending” brand awareness and product positioning across all OPEN Credit Card products Show less
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Director, Marketing; Insurance Services
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May 2002 - Aug 2005
End to end management of Travel and Financial Insurance Portfolio, including acquisitions, marketing, retention, and P&L management. Managed partner relationships with Amex Assurance, CountryWide Insurance, AIG, Health Extras and two service providers: AON and Cambridge. Developed portfolio strategy which generated the development of two new products, two product enhancements and exit strategy for two products; developed portfolio strategy focusing on usage and retention.
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Senior Marketing Manager, Travel Insurance; Strategic Relationship Services
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Jul 2000 - May 2002
End to end management of Travel Insurance Portfolio, including acquisitions, marketing, retention, and P&L management.
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Education
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New York University
Bachelor of Arts (B.A.) -
Pace University - Lubin School of Business
Master of Business Administration (MBA) -
Boğaziçi University
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The Leadership Room
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