Product Owner

• Dec 2020 - Present

Digital Design & Communications AVP

• Nov 2017 - Sep 2019

• Responsible for leading overall strategy, implementation and workflow of ING’s digital channels user experience (UX) & user interface (UI) projects. • Delivered digital customer journey for onboarding and rewards system design and communication for a debit card program. • Diagnosed key pain points for customer digital onboarding journey and shared path findings to relevant stakeholders for improvements. • Designed a persona, conversational UX and product marketing assets for INGo (Artificial intelligence based chatbot)• Coordinated as primary liaison between retail and commercial line of businesses and 5 creative, UX, web development agencies to create and maintain digital banking products campaigns and communications. •Oversaw implementation of ING’s global UX guideline for ING Turkey’s digital assets, a member ‘UX Guilt’ team; co-creating design guidelines for all ING regions.•Ensured ING brand, communication and digital guidelines were implemented throughout digital channels.• Conducted daily marketing activities of digital properties; push notification, email marketing. • Executed search engine optimization project (SEO) for ING’s corporate website.• Supervised a digital design and communication yearly budget.

Digital Marketing Specialist

• Jun 2014 - Oct 2017

•Developed digital strategy in line with overall marketing plan to achieve digital transformation of the company. •Managed AXA Sigorta & AXA Hayat Emeklilik’s 8 digital properties including corporate websites, multiple product online sales quotation pages and mobile applications.•Improved the usability, design, content and conversion of online quotation pages by implementing renewal of web forms & funnel analysis/optimisations.•In charge of lead generation, processing of leads and improving lead to sale conversion rate at all sales points and optimising customer experience of digital sales.•Coordinated brand’s social media presence including Facebook, Twitter, Instagram and YouTube accounts.•Collaborated with 5 agencies on online media campaigns, always-on search, AdWords, banners and lead generation on Google and Facebook.

Digital Project Manager

• Apr 2012 - May 2014

• Executed 8 holistic web projects (websites, intranets, social network applications) for one of the top banking institutions in Turkey and oversaw the following maintenance.• Developed strong relationships with clients by analysing clients’ needs, implementing negotiation skills and actively following up key client assignments.• Conducted monthly reports of the accounts on quarterly basis and invoiced and managed the clients’ budget. • Executed 8 holistic web projects (websites, intranets, social network applications) for one of the top banking institutions in Turkey and oversaw the following maintenance.• Developed strong relationships with clients by analysing clients’ needs, implementing negotiation skills and actively following up key client assignments.• Conducted monthly reports of the accounts on quarterly basis and invoiced and managed the clients’ budget.

Brand Specialist

• Oct 2011 - Apr 2012

• Built and maintained trusting relationships with 20 brands and designers.• Conducted 9 market research of product and competition which helped shape future corporate strategy.• Coordinated 40 campaigns, organised sales orders from the brands to the customers (~120 units/month). • Built and maintained trusting relationships with 20 brands and designers.• Conducted 9 market research of product and competition which helped shape future corporate strategy.• Coordinated 40 campaigns, organised sales orders from the brands to the customers (~120 units/month).