L. Esprit Smith, MBA, PMP
Deputy Managing Editor - News at Stacker- Claim this Profile
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English Native or bilingual proficiency
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Spanish Full professional proficiency
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Bio
Laurie Hoffman
Esprit and I have both worked in the communications industry for several years. I also had the pleasure of volunteering with her via Ladies Rock Camp ATL. When she gives her energy and considerable talents to a cause, she gives and goes beyond the call of duty. I count myself fortunate to know her. She would be an asset to any team lucky enough to hire her.
Laurie Hoffman
Esprit and I have both worked in the communications industry for several years. I also had the pleasure of volunteering with her via Ladies Rock Camp ATL. When she gives her energy and considerable talents to a cause, she gives and goes beyond the call of duty. I count myself fortunate to know her. She would be an asset to any team lucky enough to hire her.
Laurie Hoffman
Esprit and I have both worked in the communications industry for several years. I also had the pleasure of volunteering with her via Ladies Rock Camp ATL. When she gives her energy and considerable talents to a cause, she gives and goes beyond the call of duty. I count myself fortunate to know her. She would be an asset to any team lucky enough to hire her.
Laurie Hoffman
Esprit and I have both worked in the communications industry for several years. I also had the pleasure of volunteering with her via Ladies Rock Camp ATL. When she gives her energy and considerable talents to a cause, she gives and goes beyond the call of duty. I count myself fortunate to know her. She would be an asset to any team lucky enough to hire her.
Credentials
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Project Management Professional (PMP)
Project Management InstituteAug, 2023- Oct, 2024 -
Prompt Engineering for ChatGPT
Vanderbilt UniversityAug, 2023- Oct, 2024 -
After Effects Advanced
Training Connection - Los AngelesSep, 2019- Oct, 2024 -
ACES Certificate in Copy Editing
Poynter/ACESJul, 2016- Oct, 2024 -
Advanced Social Media
Poynter News-UAug, 2015- Oct, 2024 -
IS 100b: Introduction to Incident Command System
FEMAMay, 2015- Oct, 2024 -
IS 200b: ICS for Single Resources & Initial Action Incidents
FEMAMay, 2015- Oct, 2024 -
IS 700a: National Incident Management System
FEMAMay, 2015- Oct, 2024 -
IS 800b: National Response Framework
FEMAMay, 2015- Oct, 2024 -
Amateur Radio Extra Class License
Federal Communications CommissionApr, 2015- Oct, 2024 -
BTEC Level 4: Surviving Hostile Regions
AKE InternationalJan, 2010- Oct, 2024
Experience
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Stacker
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United States
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Technology, Information and Media
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1 - 100 Employee
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Deputy Managing Editor - News
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Jul 2022 - Present
*Managed the news desk staff (distributed team) *Devised and implemented editorial / content strategy *Coached direct reports in writing for clients and the newswire *Created and maintained editorial calendars *Assigned stakeholders to branded and newsroom stories and projects *Balanced workloads *Hired and onboarded freelancers *Edited (Developmental and Copy Editing) *Led workflow improvement initiatives / technology upgrades *Maintained technical infrastructure / explored new technology for workflows *Put out fires *Got $h*t done Show less
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NASA Jet Propulsion Laboratory
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United States
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Defense and Space Manufacturing
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700 & Above Employee
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Senior Science Writer / Editor - Earth Science News Team
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Nov 2019 - Jul 2022
*Supervised news team*Copy edited web and print stories*Optimized content for SEO*Produced multimedia content (video, graphics, etc.) *Built web pages *Planned and executed high-priority communications campaigns *Maintained editorial calendar*Translated science and technology into public-friendly stories / Copywriting*Mentored interns*Provided workflow solutions to teams throughout the agency (including Earth, Mars Insight and Perseverance missions and the James Web Space Telescope mission) Show less
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Digital News Writer & Media Relations Specialist / Earth Sciences and Climate Change
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Mar 2018 - Oct 2019
*Communications Lead / PAO for more than 30 Earth Science and technology missions*Wrote digital news stories, status reports, communication & contingency plans, press kits*Copy edited content*Project management / coordination with national and international partners*Produced live and pre-recorded interviews*Fielded a large number of media requests (local, national, international)*Supported JPL rocket launches and landings*Used coding and software skills to design and implement project tracking systems Highlights:JPL Discovery Award (individual) for "Improving operational effectiveness and technical capabilities of the organization"JPL Team Award - InSight Launch CommunicationsJPL Team Award - InSight Landing Communications Show less
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CNN
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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International Content Producer
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Aug 2013 - Mar 2018
CNN International. Pitched / Wrote / produced / video edited / copy edited international news stories, scripts and branded content for all media platforms (broadcast television, digital, social, etc.); supervised unit when needed; introduced collaborative workflow improvements.Skills used:*Team leadership / coaching*Project management*Writing, producing, copy editing news*Breaking news*Adobe Creative Cloud*Business operations / workflow and collaboration improvementHighlights:*EMMY nomination - Typhoon Haiyan*EMMY nomination – Ukraine Shooting in Independence Square*Initiated significant workflow improvements that enhanced digital integration and collaboration*Performance led to network copy editing and unit supervisory responsibilities Show less
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International News Editor
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May 2009 - Aug 2013
Fill-in supervising editor, field producer on big international stories, international desk news editor.Skills used:*Managing high performing team on tight deadlines in the field and at HQ*Innovatively troubleshooting unexpected snafus*Editorial oversight / decision making*Research / Writing / Editing / Video Editing*Social media*Collaboration across cultures, countries and business units.*Workflow / technology improvementsHighlights:Peabody Award - Arab Spring CoveragePeabody Award - Gulf Oil SpillEMMY nomination - Coverage of Israel/Gaza ConflictEMMY nomination - Coverage of the War in Syria Show less
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Assignment Editor / Network Video Editor (Espanol)
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Nov 2007 - May 2009
Managed all aspects of the news desk on shift and edited news packages and shows. Assigned crews. Collaborated with correspondents on breaking and feature stories. Wrote and copy edited banners for television air (Spanish). Highlights:• Peabody Award – 2008 Presidential Election• Liaison between English and Spanish speaking networks
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Univision
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Malaysia
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Technology, Information and Internet
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1 - 100 Employee
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Assignment Editor
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Mar 2007 - Nov 2007
Researched, wrote, and edited local news content and media campaigns; made coverage decisions and assigned crews; guaranteed editorial accuracy and production quality of all stories. Video production. Researched, wrote, and edited local news content and media campaigns; made coverage decisions and assigned crews; guaranteed editorial accuracy and production quality of all stories. Video production.
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Education
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2022 - 2022
UC Berkeley Extension
Editing Sequence: Grammar Mechanics and Usage for Editors, A -
Kennesaw State University - Michael J. Coles College of Business
Master of Business Administration (MBA), Process Management / Ops -
Monmouth University
Bachelor of Arts - BA, Dual Degree: English, Communication (Media Production Track), Spanish minor
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