Espanola P.

Pro Member at Product Marketing Alliance
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Location
Los Angeles, California, United States, US

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Experience

    • United States
    • Education
    • 100 - 200 Employee
    • Pro Member
      • Aug 2023 - Present

      With hundreds of hours’ worth of product marketing presentations, tons of templates, exclusive content, mentors and more, PMA’s membership plans are “game-changing.” With hundreds of hours’ worth of product marketing presentations, tons of templates, exclusive content, mentors and more, PMA’s membership plans are “game-changing.”

    • Furniture and Home Furnishings Manufacturing
    • 1 - 100 Employee
    • Senior Account Manager, Private Label
      • Dec 2021 - Present

      · Lead product lifecycle and account management of Pottery Barn furniture and textiles categories through private label and ecommerce business channels to drive strategic business growth. · Own accelerated growth of eCommerce Marketplace business $10M+ account by identifying new growth opportunities and expanding multi-line product into Pottery Barn.· Sources new product sales, up by 40% YTD by analyzing sales data and competitive analysis to successfully inform planning, pricing, promotion, and inventory decisions.· Managed all digital assets and drove brand-specific lifestyle photography with the in-house Creative and Marketing team and CGI software with visual decks to increase upselling and conversion rate on multi-SKU PIPs.· Collaborated with internal departments to initiate process improvements around centralizing product specifications, enforcing accountability of the QA/QC teams, and rebuilding the creative & photography team to accommodate the the growing demand of eCommerce customers to reduce launch-to-market time by up to 6 months. Show less

    • Senior Product Specialist, Private Label
      • Mar 2014 - Dec 2021

    • Production Coordinator, Key Accounts
      • Jun 2012 - Feb 2014

    • United States
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Production Tracker, Private Label
      • Nov 2010 - Jun 2012
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Production Account Coordinator
      • Mar 2010 - Jul 2010
    • Retail Apparel and Fashion
    • 300 - 400 Employee
    • Sales Associate/Visual Merchanding Assistant
      • Nov 2007 - Apr 2010
    • France
    • Retail
    • 700 & Above Employee
    • Client Service Representative
      • Jul 2006 - Mar 2007

Education

  • San Francisco State University
    BS, Fashion Merchandising
    2004 - 2006
  • City College of San Francisco
    Associate of Arts (AA), Fashion Merchandising
    2001 - 2004

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