Espanola P.
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Experience
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Product Marketing Alliance
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United States
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Education
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100 - 200 Employee
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Pro Member
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Aug 2023 - Present
With hundreds of hours’ worth of product marketing presentations, tons of templates, exclusive content, mentors and more, PMA’s membership plans are “game-changing.” With hundreds of hours’ worth of product marketing presentations, tons of templates, exclusive content, mentors and more, PMA’s membership plans are “game-changing.”
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Classic Home, Inc.
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Furniture and Home Furnishings Manufacturing
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1 - 100 Employee
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Senior Account Manager, Private Label
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Dec 2021 - Present
· Lead product lifecycle and account management of Pottery Barn furniture and textiles categories through private label and ecommerce business channels to drive strategic business growth. · Own accelerated growth of eCommerce Marketplace business $10M+ account by identifying new growth opportunities and expanding multi-line product into Pottery Barn.· Sources new product sales, up by 40% YTD by analyzing sales data and competitive analysis to successfully inform planning, pricing, promotion, and inventory decisions.· Managed all digital assets and drove brand-specific lifestyle photography with the in-house Creative and Marketing team and CGI software with visual decks to increase upselling and conversion rate on multi-SKU PIPs.· Collaborated with internal departments to initiate process improvements around centralizing product specifications, enforcing accountability of the QA/QC teams, and rebuilding the creative & photography team to accommodate the the growing demand of eCommerce customers to reduce launch-to-market time by up to 6 months. Show less
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Senior Product Specialist, Private Label
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Mar 2014 - Dec 2021
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Production Coordinator, Key Accounts
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Jun 2012 - Feb 2014
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Sunrise Brands
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United States
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Retail Apparel and Fashion
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1 - 100 Employee
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Production Tracker, Private Label
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Nov 2010 - Jun 2012
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Fortune Fashions Ind
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Retail Apparel and Fashion
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1 - 100 Employee
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Production Account Coordinator
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Mar 2010 - Jul 2010
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Juicy Couture
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Retail Apparel and Fashion
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300 - 400 Employee
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Sales Associate/Visual Merchanding Assistant
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Nov 2007 - Apr 2010
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Sephora
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France
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Retail
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700 & Above Employee
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Client Service Representative
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Jul 2006 - Mar 2007
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Education
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San Francisco State University
BS, Fashion Merchandising -
City College of San Francisco
Associate of Arts (AA), Fashion Merchandising