Esmeralda Samudio
Marketing Coordinator at LifeStraw- Claim this Profile
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Spanish Native or bilingual proficiency
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French Elementary proficiency
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English Native or bilingual proficiency
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Dutch Elementary proficiency
Topline Score
Bio
Karthik (Dray) Krishnan, PMP
Esmeralda joined my team with a fresh perspective, unencumbered by past precedent. She not only rose to the occasion but exceeded my expectation for every possible measure of success. Esmeralda is a go-getter with unmatched passion who brings great energy to her leadership roles. I highly recommend her without reservation and know she will bring great success to all her future endeavors.
Karthik (Dray) Krishnan, PMP
Esmeralda joined my team with a fresh perspective, unencumbered by past precedent. She not only rose to the occasion but exceeded my expectation for every possible measure of success. Esmeralda is a go-getter with unmatched passion who brings great energy to her leadership roles. I highly recommend her without reservation and know she will bring great success to all her future endeavors.
Karthik (Dray) Krishnan, PMP
Esmeralda joined my team with a fresh perspective, unencumbered by past precedent. She not only rose to the occasion but exceeded my expectation for every possible measure of success. Esmeralda is a go-getter with unmatched passion who brings great energy to her leadership roles. I highly recommend her without reservation and know she will bring great success to all her future endeavors.
Karthik (Dray) Krishnan, PMP
Esmeralda joined my team with a fresh perspective, unencumbered by past precedent. She not only rose to the occasion but exceeded my expectation for every possible measure of success. Esmeralda is a go-getter with unmatched passion who brings great energy to her leadership roles. I highly recommend her without reservation and know she will bring great success to all her future endeavors.
Experience
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LifeStraw
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United States
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Manufacturing
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1 - 100 Employee
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Marketing Coordinator
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Jul 2023 - Present
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Baltimore Orioles
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United States
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Spectator Sports
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400 - 500 Employee
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Brand Activations Intern
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Mar 2022 - Dec 2022
• Assisted with the creation and implementation of brand activations events to grow the Baltimore Orioles brand focusing both in and out of the ballpark • Ensured the optimization of activations being planned by accurately creating event overviews and event timelines to reduce the likelihood of issues during the event • Worked cross-functionally with other departments to ensure well-rounded, unique, and effective experiences for fans • Effectively communicated with outside vendors to book for events, such as music acts and party vendors Show less
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GreenIsland Bakery
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United States
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Food and Beverage Manufacturing
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Marketing Intern
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Oct 2021 - Dec 2021
• Updated promotional materials to reflect current trends and relate better to the intended audience • Collaborated in cross-functional meetings to streamline communications processes attracting new followers weekly • Tracked all projects in a database, creating monthly reports of marketing activities and social media engagement • Updated promotional materials to reflect current trends and relate better to the intended audience • Collaborated in cross-functional meetings to streamline communications processes attracting new followers weekly • Tracked all projects in a database, creating monthly reports of marketing activities and social media engagement
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Operation Business
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College Park, Maryland, United States
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Vice President of Marketing
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Jan 2021 - Dec 2021
• Oversaw the strategy, planning, and execution of the marketing plan including social media and digital advertising • Developed marketing materials and published them on social media to increase attendance at club hosted events • Oversaw the strategy, planning, and execution of the marketing plan including social media and digital advertising • Developed marketing materials and published them on social media to increase attendance at club hosted events
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Alpha Omicron Pi Fraternity
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United States
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Executive Offices
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200 - 300 Employee
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Alumnae Relations Chair
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Nov 2020 - Dec 2021
• Executed all event logistics and operations including designing marketing flyers to endorse upcoming events • Facilitated and promoted the immediate involvement of students in alumni relations prior to graduation • Executed all event logistics and operations including designing marketing flyers to endorse upcoming events • Facilitated and promoted the immediate involvement of students in alumni relations prior to graduation
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Anthropologie
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United States
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Retail Apparel and Fashion
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700 & Above Employee
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Customer Associate
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May 2021 - Sep 2021
• Mentored new employees regarding job details and work climate and culture in an informal, peer-friendly way • Operated a POS system, handling 70+ transactions on average daily and ensured a positive experience at checkout • Recognized as a top employee due to work ethic, organization skills and character by the store manager • Mentored new employees regarding job details and work climate and culture in an informal, peer-friendly way • Operated a POS system, handling 70+ transactions on average daily and ensured a positive experience at checkout • Recognized as a top employee due to work ethic, organization skills and character by the store manager
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ZB-Creative
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United States
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Marketing Services
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1 - 100 Employee
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Marketing Intern
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Jun 2021 - Aug 2021
• Monitored and managed the company’s multiple social media accounts and adjusted marketing tactics as needed • Created fun and interactive written, video, and image content for marketing campaigns reaching 200 to 1,000 users • Reviewed and evaluated competitor marketing and digital content to participate in brainstorming sessions • Monitored and managed the company’s multiple social media accounts and adjusted marketing tactics as needed • Created fun and interactive written, video, and image content for marketing campaigns reaching 200 to 1,000 users • Reviewed and evaluated competitor marketing and digital content to participate in brainstorming sessions
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Pikesville Jewelry Designs
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Pikesville, Maryland
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Customer Sales Associate
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Apr 2015 - Jun 2021
• Assisted customers in finding or selecting items and provided recommendations that generated additional revenue • Increased customer satisfaction ratings from 4.5 to 5 on Google through a formal customer service training for staff • Catalogued hundreds of inventory pieces into the Edge physical inventory database to keep track of transactions • Assisted customers in finding or selecting items and provided recommendations that generated additional revenue • Increased customer satisfaction ratings from 4.5 to 5 on Google through a formal customer service training for staff • Catalogued hundreds of inventory pieces into the Edge physical inventory database to keep track of transactions
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Playa Bowls
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United States
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Restaurants
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300 - 400 Employee
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Sales Associate
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Oct 2020 - May 2021
• Made fruit bowls in a timely manner, following strict COVID-19 service regulations for 50+ customers daily • Worked the register, selling products with minimal supervision in a fast-paced environment • Promoted to Shift Leader, after 5 months on-the-job based on demonstrated performance and strong leadership skills • Made fruit bowls in a timely manner, following strict COVID-19 service regulations for 50+ customers daily • Worked the register, selling products with minimal supervision in a fast-paced environment • Promoted to Shift Leader, after 5 months on-the-job based on demonstrated performance and strong leadership skills
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Sales Associate
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Aug 2017 - Dec 2018
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Education
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University of Maryland - Robert H. Smith School of Business
Bachelor of Business Administration - BS, Business, Management, Marketing, and Related Support Services -
University of Maryland
Bachelor's degree, Business Administration and Management, General -
Franklin High School