Esmeralda Samudio

Marketing Coordinator at LifeStraw
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Contact Information
us****@****om
(386) 825-5501
Location
Washington DC-Baltimore Area
Languages
  • Spanish Native or bilingual proficiency
  • French Elementary proficiency
  • English Native or bilingual proficiency
  • Dutch Elementary proficiency

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Karthik (Dray) Krishnan, PMP

Esmeralda joined my team with a fresh perspective, unencumbered by past precedent. She not only rose to the occasion but exceeded my expectation for every possible measure of success. Esmeralda is a go-getter with unmatched passion who brings great energy to her leadership roles. I highly recommend her without reservation and know she will bring great success to all her future endeavors.

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Experience

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Marketing Coordinator
      • Jul 2023 - Present

    • United States
    • Spectator Sports
    • 400 - 500 Employee
    • Brand Activations Intern
      • Mar 2022 - Dec 2022

      • Assisted with the creation and implementation of brand activations events to grow the Baltimore Orioles brand focusing both in and out of the ballpark • Ensured the optimization of activations being planned by accurately creating event overviews and event timelines to reduce the likelihood of issues during the event • Worked cross-functionally with other departments to ensure well-rounded, unique, and effective experiences for fans • Effectively communicated with outside vendors to book for events, such as music acts and party vendors Show less

    • United States
    • Food and Beverage Manufacturing
    • Marketing Intern
      • Oct 2021 - Dec 2021

      • Updated promotional materials to reflect current trends and relate better to the intended audience • Collaborated in cross-functional meetings to streamline communications processes attracting new followers weekly • Tracked all projects in a database, creating monthly reports of marketing activities and social media engagement • Updated promotional materials to reflect current trends and relate better to the intended audience • Collaborated in cross-functional meetings to streamline communications processes attracting new followers weekly • Tracked all projects in a database, creating monthly reports of marketing activities and social media engagement

  • Operation Business
    • College Park, Maryland, United States
    • Vice President of Marketing
      • Jan 2021 - Dec 2021

      • Oversaw the strategy, planning, and execution of the marketing plan including social media and digital advertising • Developed marketing materials and published them on social media to increase attendance at club hosted events • Oversaw the strategy, planning, and execution of the marketing plan including social media and digital advertising • Developed marketing materials and published them on social media to increase attendance at club hosted events

    • United States
    • Executive Offices
    • 200 - 300 Employee
    • Alumnae Relations Chair
      • Nov 2020 - Dec 2021

      • Executed all event logistics and operations including designing marketing flyers to endorse upcoming events • Facilitated and promoted the immediate involvement of students in alumni relations prior to graduation • Executed all event logistics and operations including designing marketing flyers to endorse upcoming events • Facilitated and promoted the immediate involvement of students in alumni relations prior to graduation

    • United States
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Customer Associate
      • May 2021 - Sep 2021

      • Mentored new employees regarding job details and work climate and culture in an informal, peer-friendly way • Operated a POS system, handling 70+ transactions on average daily and ensured a positive experience at checkout • Recognized as a top employee due to work ethic, organization skills and character by the store manager • Mentored new employees regarding job details and work climate and culture in an informal, peer-friendly way • Operated a POS system, handling 70+ transactions on average daily and ensured a positive experience at checkout • Recognized as a top employee due to work ethic, organization skills and character by the store manager

    • United States
    • Marketing Services
    • 1 - 100 Employee
    • Marketing Intern
      • Jun 2021 - Aug 2021

      • Monitored and managed the company’s multiple social media accounts and adjusted marketing tactics as needed • Created fun and interactive written, video, and image content for marketing campaigns reaching 200 to 1,000 users • Reviewed and evaluated competitor marketing and digital content to participate in brainstorming sessions • Monitored and managed the company’s multiple social media accounts and adjusted marketing tactics as needed • Created fun and interactive written, video, and image content for marketing campaigns reaching 200 to 1,000 users • Reviewed and evaluated competitor marketing and digital content to participate in brainstorming sessions

  • Pikesville Jewelry Designs
    • Pikesville, Maryland
    • Customer Sales Associate
      • Apr 2015 - Jun 2021

      • Assisted customers in finding or selecting items and provided recommendations that generated additional revenue • Increased customer satisfaction ratings from 4.5 to 5 on Google through a formal customer service training for staff • Catalogued hundreds of inventory pieces into the Edge physical inventory database to keep track of transactions • Assisted customers in finding or selecting items and provided recommendations that generated additional revenue • Increased customer satisfaction ratings from 4.5 to 5 on Google through a formal customer service training for staff • Catalogued hundreds of inventory pieces into the Edge physical inventory database to keep track of transactions

    • United States
    • Restaurants
    • 300 - 400 Employee
    • Sales Associate
      • Oct 2020 - May 2021

      • Made fruit bowls in a timely manner, following strict COVID-19 service regulations for 50+ customers daily • Worked the register, selling products with minimal supervision in a fast-paced environment • Promoted to Shift Leader, after 5 months on-the-job based on demonstrated performance and strong leadership skills • Made fruit bowls in a timely manner, following strict COVID-19 service regulations for 50+ customers daily • Worked the register, selling products with minimal supervision in a fast-paced environment • Promoted to Shift Leader, after 5 months on-the-job based on demonstrated performance and strong leadership skills

    • Sales Associate
      • Aug 2017 - Dec 2018

Education

  • University of Maryland - Robert H. Smith School of Business
    Bachelor of Business Administration - BS, Business, Management, Marketing, and Related Support Services
    2019 - 2023
  • University of Maryland
    Bachelor's degree, Business Administration and Management, General
    2019 - 2023
  • Franklin High School
    2015 - 2019

Community

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