Esmeralda Diaz Cameron
Public Relations Consultant at SleepScore Labs- Claim this Profile
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Spanish Professional working proficiency
Topline Score
Bio
Kelly Marsicano
I had the pleasure of working with Esmeralda for more than a year at the Archdiocese of Newark. We collaborated on a daily basis, sharing ideas and developing content that highlighted the essence of the organization and its ministries. Esmeralda offered a wealth of resources and connections, which provided numerous inspiring and insightful stories for readers of the archdiocesan print and digital publications. During her time at the archdiocese, the amount of positive press increased significantly thanks to her hard work and dedication. Esmeralda helped the organization gain coverage in media outlets—locally, nationally and internationally, and particularly Spanish-language media—in which it hadn’t previously appeared. Esmeralda is passionate and enthusiastic about her work, and she would be an asset to any public relations/communications team.
Marjorie Sherlock Esposito
Esmeralda has an amazing passion for what she does, along with natural instincts and a strong sense of loyalty to the organizations she serves. She is extremely calm and quick on her feet managing crisis situations, and demonstrates stong leadership ability in strategizing for the future and manage public relations programs. I have come to know Esmeralda through various business encounters and would gladly recommend her as a public relations and media executive.
Kelly Marsicano
I had the pleasure of working with Esmeralda for more than a year at the Archdiocese of Newark. We collaborated on a daily basis, sharing ideas and developing content that highlighted the essence of the organization and its ministries. Esmeralda offered a wealth of resources and connections, which provided numerous inspiring and insightful stories for readers of the archdiocesan print and digital publications. During her time at the archdiocese, the amount of positive press increased significantly thanks to her hard work and dedication. Esmeralda helped the organization gain coverage in media outlets—locally, nationally and internationally, and particularly Spanish-language media—in which it hadn’t previously appeared. Esmeralda is passionate and enthusiastic about her work, and she would be an asset to any public relations/communications team.
Marjorie Sherlock Esposito
Esmeralda has an amazing passion for what she does, along with natural instincts and a strong sense of loyalty to the organizations she serves. She is extremely calm and quick on her feet managing crisis situations, and demonstrates stong leadership ability in strategizing for the future and manage public relations programs. I have come to know Esmeralda through various business encounters and would gladly recommend her as a public relations and media executive.
Kelly Marsicano
I had the pleasure of working with Esmeralda for more than a year at the Archdiocese of Newark. We collaborated on a daily basis, sharing ideas and developing content that highlighted the essence of the organization and its ministries. Esmeralda offered a wealth of resources and connections, which provided numerous inspiring and insightful stories for readers of the archdiocesan print and digital publications. During her time at the archdiocese, the amount of positive press increased significantly thanks to her hard work and dedication. Esmeralda helped the organization gain coverage in media outlets—locally, nationally and internationally, and particularly Spanish-language media—in which it hadn’t previously appeared. Esmeralda is passionate and enthusiastic about her work, and she would be an asset to any public relations/communications team.
Marjorie Sherlock Esposito
Esmeralda has an amazing passion for what she does, along with natural instincts and a strong sense of loyalty to the organizations she serves. She is extremely calm and quick on her feet managing crisis situations, and demonstrates stong leadership ability in strategizing for the future and manage public relations programs. I have come to know Esmeralda through various business encounters and would gladly recommend her as a public relations and media executive.
Kelly Marsicano
I had the pleasure of working with Esmeralda for more than a year at the Archdiocese of Newark. We collaborated on a daily basis, sharing ideas and developing content that highlighted the essence of the organization and its ministries. Esmeralda offered a wealth of resources and connections, which provided numerous inspiring and insightful stories for readers of the archdiocesan print and digital publications. During her time at the archdiocese, the amount of positive press increased significantly thanks to her hard work and dedication. Esmeralda helped the organization gain coverage in media outlets—locally, nationally and internationally, and particularly Spanish-language media—in which it hadn’t previously appeared. Esmeralda is passionate and enthusiastic about her work, and she would be an asset to any public relations/communications team.
Marjorie Sherlock Esposito
Esmeralda has an amazing passion for what she does, along with natural instincts and a strong sense of loyalty to the organizations she serves. She is extremely calm and quick on her feet managing crisis situations, and demonstrates stong leadership ability in strategizing for the future and manage public relations programs. I have come to know Esmeralda through various business encounters and would gladly recommend her as a public relations and media executive.
Credentials
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Certified Personal Trainer (NASM-CPT)
National Academy of Sports MedicineAug, 2019- Sep, 2024 -
Jurisdictional Crisis Incident Management - ICP, NJT Newark Penn Station
Texas Engineering Extension Service (TEEX) Emergency Operations CenterJan, 2014- Sep, 2024 -
Certified ASFA Type 3 Incident Management Team Manager
FEMA and the National Fire AcademyJan, 2012- Sep, 2024 -
Crisis Emergency Management Training for Operations Centers
Texas Engineering Extension Service (TEEX) Emergency Operations Center, College Station, TXJan, 2011- Sep, 2024 -
Certified Advanced Public Information Officer to Respond to Weapons of Mass Desruction / Terrorrism Incidents
Texas Engineering Extension Service (TEEX) Emergency Operations Center, College Station, TXJan, 2008- Sep, 2024 -
NJ SORA License
New Jersey State PoliceMar, 2018- Sep, 2024
Experience
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SleepScore Labs
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United States
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Health, Wellness & Fitness
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1 - 100 Employee
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Public Relations Consultant
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Jan 2021 - Jul 2021
• Contribute multicultural communication expertise for the execution of public relations strategies to enhance SleepScore’s reputation and brand awareness • Provide media relations support for CES 2021 and other company announcements • Proactively pitch trade, international, national media journalists and editors • Build company relationships with lifestyle, health, tech, consumer, trade, and hyper-local reporters and bloggers • Contribute multicultural communication expertise for the execution of public relations strategies to enhance SleepScore’s reputation and brand awareness • Provide media relations support for CES 2021 and other company announcements • Proactively pitch trade, international, national media journalists and editors • Build company relationships with lifestyle, health, tech, consumer, trade, and hyper-local reporters and bloggers
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Public Relations Consultant
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Dec 2020 - Jul 2021
Provide story pitching and media relations strategy support Client: The Kennedy Forum - promote awareness about mental health and substance use disorders Provide story pitching and media relations strategy support Client: The Kennedy Forum - promote awareness about mental health and substance use disorders
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Archdiocese of Newark
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Non-profit Organizations
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200 - 300 Employee
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Public Relations Manager
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Aug 2019 - Sep 2020
Provide leadership in planning and executing communications strategies that reinforce the Archdiocese’s vision, mission, goals and objectives. • Responsible for the day-to-day media relations activities and execution of institutional and event driven communications and PR/marketing plans and strategies. • Develop communications and media opportunities for various Archdiocesan offices and programs • Draft communications and prepare press materials in an accurate and timely fashion •… Show more Provide leadership in planning and executing communications strategies that reinforce the Archdiocese’s vision, mission, goals and objectives. • Responsible for the day-to-day media relations activities and execution of institutional and event driven communications and PR/marketing plans and strategies. • Develop communications and media opportunities for various Archdiocesan offices and programs • Draft communications and prepare press materials in an accurate and timely fashion • Write and develop news articles, press releases, story pitches, social media and web content i.e. Catholic Advocate, Católico, RCAN News Site, bi-weekly newsletter • Prepare media reports, social media analytics and track news trends • Serve on various Archdiocesan committees or task forces i.e. COVID-19 Task Force, Women’s Commission • Coordinate and interact with the press, photographers, and/or videographers at Archdiocesan events • Manage staff, vendors and PR agency (MWW Group) • Manage external relations and internal communication • Support Archdiocesan Annual Appeal and other fundraising efforts i.e. Launch of GoFundMe Parish Initiative • Serve as Archdiocesan media spokesperson and manage response of daily media inquiries Show less Provide leadership in planning and executing communications strategies that reinforce the Archdiocese’s vision, mission, goals and objectives. • Responsible for the day-to-day media relations activities and execution of institutional and event driven communications and PR/marketing plans and strategies. • Develop communications and media opportunities for various Archdiocesan offices and programs • Draft communications and prepare press materials in an accurate and timely fashion •… Show more Provide leadership in planning and executing communications strategies that reinforce the Archdiocese’s vision, mission, goals and objectives. • Responsible for the day-to-day media relations activities and execution of institutional and event driven communications and PR/marketing plans and strategies. • Develop communications and media opportunities for various Archdiocesan offices and programs • Draft communications and prepare press materials in an accurate and timely fashion • Write and develop news articles, press releases, story pitches, social media and web content i.e. Catholic Advocate, Católico, RCAN News Site, bi-weekly newsletter • Prepare media reports, social media analytics and track news trends • Serve on various Archdiocesan committees or task forces i.e. COVID-19 Task Force, Women’s Commission • Coordinate and interact with the press, photographers, and/or videographers at Archdiocesan events • Manage staff, vendors and PR agency (MWW Group) • Manage external relations and internal communication • Support Archdiocesan Annual Appeal and other fundraising efforts i.e. Launch of GoFundMe Parish Initiative • Serve as Archdiocesan media spokesperson and manage response of daily media inquiries Show less
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Public Relations Consultant
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Sep 2015 - Aug 2019
Support the development and implementation of strategic Public Relation plans and social media strategies; Co-manage media relations and pitch creative story ideas to international, national and local reporters and bloggers; Maintain a good working relationship with clients by meeting their PR/SEO goals and expectations for awareness of new organizational initiatives and products with expertise in health and fitness technology. Client: SleepScore Labs The largest national study… Show more Support the development and implementation of strategic Public Relation plans and social media strategies; Co-manage media relations and pitch creative story ideas to international, national and local reporters and bloggers; Maintain a good working relationship with clients by meeting their PR/SEO goals and expectations for awareness of new organizational initiatives and products with expertise in health and fitness technology. Client: SleepScore Labs The largest national study launched by ResMed, the Global Provider of Connected Care, TV Personality Dr. Mehmet Oz and Sleep Expert Dr. Michael Breus to promote greater awareness about the health benefits of sleep in a country where 60% of Americans are sleep deprived according to the National Sleep Foundation Client: GLO Good Foundation The philanthropic arm of GLO Science, the premiere aesthetic oral health company, delivers oral health care and dental services medically underserved communities. Show less Support the development and implementation of strategic Public Relation plans and social media strategies; Co-manage media relations and pitch creative story ideas to international, national and local reporters and bloggers; Maintain a good working relationship with clients by meeting their PR/SEO goals and expectations for awareness of new organizational initiatives and products with expertise in health and fitness technology. Client: SleepScore Labs The largest national study… Show more Support the development and implementation of strategic Public Relation plans and social media strategies; Co-manage media relations and pitch creative story ideas to international, national and local reporters and bloggers; Maintain a good working relationship with clients by meeting their PR/SEO goals and expectations for awareness of new organizational initiatives and products with expertise in health and fitness technology. Client: SleepScore Labs The largest national study launched by ResMed, the Global Provider of Connected Care, TV Personality Dr. Mehmet Oz and Sleep Expert Dr. Michael Breus to promote greater awareness about the health benefits of sleep in a country where 60% of Americans are sleep deprived according to the National Sleep Foundation Client: GLO Good Foundation The philanthropic arm of GLO Science, the premiere aesthetic oral health company, delivers oral health care and dental services medically underserved communities. Show less
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Freelance Producer/On Air and Voice Over Talent
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Jan 2015 - Sep 2016
Produced medical reports and other corporate video projects depending on need and scope of work; Provided a high level of expertise as a trusted journalist established in the #1 Media Market; Conducted video interviews; Developed and wrote video storyline and scripts; Provided voice-over and on-air talent; Developed innovative digital content to be posted on websites and social media sites; Provided consultation for media event planning. Produced medical reports and other corporate video projects depending on need and scope of work; Provided a high level of expertise as a trusted journalist established in the #1 Media Market; Conducted video interviews; Developed and wrote video storyline and scripts; Provided voice-over and on-air talent; Developed innovative digital content to be posted on websites and social media sites; Provided consultation for media event planning.
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City of Newark
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Government Administration
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1 - 100 Employee
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Director of Communications, Office of Mayor Luis A. Quintana
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2013 - 2014
Recruited by Newark’s first Latino Mayor to return to the City of Newark from previous five years of service to provide leadership and stability during the historic six month transition period to a new mayor elect, June 2014 Provided a high level of expertise as a trusted advisor & communications leader during historical events -Developed and drove strategic communications for Super Bowl Media Day and homeland security preparedness, breaking down silos across all city agencies… Show more Recruited by Newark’s first Latino Mayor to return to the City of Newark from previous five years of service to provide leadership and stability during the historic six month transition period to a new mayor elect, June 2014 Provided a high level of expertise as a trusted advisor & communications leader during historical events -Developed and drove strategic communications for Super Bowl Media Day and homeland security preparedness, breaking down silos across all city agencies, organizations and venues. -Led strategic communications efforts for the appointment the City’s 1st woman police director & Hispanic woman police chief. -Managed media messaging throughout winter 2014’s historic 17 snowstorms. -Supported first responders by managing media at the scene of the June 2014 crane operator fatality at Port of Newark. -Acted as liaison with NJ Film Commission; regularly spoke on behalf of the mayor at community events. Show less Recruited by Newark’s first Latino Mayor to return to the City of Newark from previous five years of service to provide leadership and stability during the historic six month transition period to a new mayor elect, June 2014 Provided a high level of expertise as a trusted advisor & communications leader during historical events -Developed and drove strategic communications for Super Bowl Media Day and homeland security preparedness, breaking down silos across all city agencies… Show more Recruited by Newark’s first Latino Mayor to return to the City of Newark from previous five years of service to provide leadership and stability during the historic six month transition period to a new mayor elect, June 2014 Provided a high level of expertise as a trusted advisor & communications leader during historical events -Developed and drove strategic communications for Super Bowl Media Day and homeland security preparedness, breaking down silos across all city agencies, organizations and venues. -Led strategic communications efforts for the appointment the City’s 1st woman police director & Hispanic woman police chief. -Managed media messaging throughout winter 2014’s historic 17 snowstorms. -Supported first responders by managing media at the scene of the June 2014 crane operator fatality at Port of Newark. -Acted as liaison with NJ Film Commission; regularly spoke on behalf of the mayor at community events. Show less
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Verizon
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Public Relations Manager / Spokesperson
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2012 - 2013
Provided leadership for multi cultural and corporate marketing and communications programs supporting the NY Metro regional president, national public relations team, national and regional multicultural teams, Verizon Wireless Foundation and human resources; enhanced the Verizon Wireless brand through positive media coverage, community relations programs and strategic employee communications. * Fully established with a stellar reputation among multi cultural, hyper local, regional and… Show more Provided leadership for multi cultural and corporate marketing and communications programs supporting the NY Metro regional president, national public relations team, national and regional multicultural teams, Verizon Wireless Foundation and human resources; enhanced the Verizon Wireless brand through positive media coverage, community relations programs and strategic employee communications. * Fully established with a stellar reputation among multi cultural, hyper local, regional and national media -Managed Verizon’s Hopeline program which empowered domestic violence shelters and survivors throughout the region; administered funding of grants for community related programs that promoted awareness of domestic violence. -Led regional public relations to support B2B marketing plans for the national grand opening of Viva Móvil by Jennifer Lopez, the new Verizon Wireless premium retailer founded by Jennifer Lopez in partnership with Brightstar and Moorehead Communications. -Successfully coordinated and executed public relations plans for new product and service launches including iPhone 5, Motorola Droid, Windows phones, Family Base, and national campaigns such as “It Can Wait.” *Superstorm Sandy leadership -Recognized by regional president for stellar new positioning for Verizon Wireless by stating, “…in time of crisis, Verizon is not only supporting first responders, we are first responders.” -Worked alongside FEMA, Red Cross and other first responder agencies to provide real time information and updates to the public. Show less Provided leadership for multi cultural and corporate marketing and communications programs supporting the NY Metro regional president, national public relations team, national and regional multicultural teams, Verizon Wireless Foundation and human resources; enhanced the Verizon Wireless brand through positive media coverage, community relations programs and strategic employee communications. * Fully established with a stellar reputation among multi cultural, hyper local, regional and… Show more Provided leadership for multi cultural and corporate marketing and communications programs supporting the NY Metro regional president, national public relations team, national and regional multicultural teams, Verizon Wireless Foundation and human resources; enhanced the Verizon Wireless brand through positive media coverage, community relations programs and strategic employee communications. * Fully established with a stellar reputation among multi cultural, hyper local, regional and national media -Managed Verizon’s Hopeline program which empowered domestic violence shelters and survivors throughout the region; administered funding of grants for community related programs that promoted awareness of domestic violence. -Led regional public relations to support B2B marketing plans for the national grand opening of Viva Móvil by Jennifer Lopez, the new Verizon Wireless premium retailer founded by Jennifer Lopez in partnership with Brightstar and Moorehead Communications. -Successfully coordinated and executed public relations plans for new product and service launches including iPhone 5, Motorola Droid, Windows phones, Family Base, and national campaigns such as “It Can Wait.” *Superstorm Sandy leadership -Recognized by regional president for stellar new positioning for Verizon Wireless by stating, “…in time of crisis, Verizon is not only supporting first responders, we are first responders.” -Worked alongside FEMA, Red Cross and other first responder agencies to provide real time information and updates to the public. Show less
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Acting Communications Director, Press Secretary and Spokesperson
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2008 - 2012
As acting communications director, press secretary and spokesperson for City of Newark Mayor Cory A. Booker, I partnered with senior administration leaders to propel Newark into the national spotlight through the development and execution of strategic public relations plans in conjunction with the cultivation of strong partnerships with the media. I managed digital content creation for all social media accounts, the City of Newark website and Newark Government Television Station 78. In this… Show more As acting communications director, press secretary and spokesperson for City of Newark Mayor Cory A. Booker, I partnered with senior administration leaders to propel Newark into the national spotlight through the development and execution of strategic public relations plans in conjunction with the cultivation of strong partnerships with the media. I managed digital content creation for all social media accounts, the City of Newark website and Newark Government Television Station 78. In this position, I also managed and mentored a staff of press officers and interns. During my tenure, I shared several team awards with Newark’s Public Relations staff, including “2009 Best Public Relations Office in New Jersey,” NJ League of Municipalities. Show less As acting communications director, press secretary and spokesperson for City of Newark Mayor Cory A. Booker, I partnered with senior administration leaders to propel Newark into the national spotlight through the development and execution of strategic public relations plans in conjunction with the cultivation of strong partnerships with the media. I managed digital content creation for all social media accounts, the City of Newark website and Newark Government Television Station 78. In this… Show more As acting communications director, press secretary and spokesperson for City of Newark Mayor Cory A. Booker, I partnered with senior administration leaders to propel Newark into the national spotlight through the development and execution of strategic public relations plans in conjunction with the cultivation of strong partnerships with the media. I managed digital content creation for all social media accounts, the City of Newark website and Newark Government Television Station 78. In this position, I also managed and mentored a staff of press officers and interns. During my tenure, I shared several team awards with Newark’s Public Relations staff, including “2009 Best Public Relations Office in New Jersey,” NJ League of Municipalities. Show less
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Associate State Director
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2005 - 2008
For the first time in the organization’s history, I successfully positioned AARP as one of inclusion of New Jersey’s diverse populations by conceiving and launched groundbreaking strategic outreach and communication initiatives. For the first time in the organization’s history, I successfully positioned AARP as one of inclusion of New Jersey’s diverse populations by conceiving and launched groundbreaking strategic outreach and communication initiatives.
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Public Affairs Producer
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2000 - 2005
Produced three public affairs programs: Garden State Matters, Hispanic Horizons, and Black Experience; Script writer for UPN 9 News Anchors: Brenda Blackmon, Harry Martin, Rolland Smith and Reggie Wells; Managed production, studio and technical crews; Established and maintained relationships with government and community leaders; Formed external affairs partnerships with government, diversity, marketing and media relations groups. Produced three public affairs programs: Garden State Matters, Hispanic Horizons, and Black Experience; Script writer for UPN 9 News Anchors: Brenda Blackmon, Harry Martin, Rolland Smith and Reggie Wells; Managed production, studio and technical crews; Established and maintained relationships with government and community leaders; Formed external affairs partnerships with government, diversity, marketing and media relations groups.
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Cable & Wireless Communications
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United States
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Telecommunications
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700 & Above Employee
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News Anchor/Reporter/Producer
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Mar 1996 - Oct 2000
Bilingual Spanish language news reporter and producer covering NYC Metro region and northern NJ local news. Bilingual Spanish language news reporter and producer covering NYC Metro region and northern NJ local news.
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Education
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Rutgers, The State University of New Jersey-New Brunswick
Bachelor of Arts, Broadcast Journalism and Spanish -
Leadership New Jersey 2005
Community
