Esma Yavuz
Marketing Manager at Torun Alışveriş Merkezi Yatırım ve Yönetim- Claim this Profile
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Bio
Credentials
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Kurumsal İletişim ve Marka Yönetimi
BAUSEM-Istanbul InstituteOct, 2018- Oct, 2024 -
3d Max
3D AkademiSep, 2020- Oct, 2024
Experience
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Torun Alışveriş Merkezi Yatırım ve Yönetim
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Retail
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1 - 100 Employee
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Marketing Manager
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Apr 2023 - Present
Developing projects to increase the corporate identity and brand awareness of the shopping center, To be responsible for the design, budgeting, coordination, management and result evaluation stages of the campaigns, events and organizations of the shopping center, To carry out the marketing reports of the shopping center and to carry out the approval and sharing processes of the senior management, Managing the advertising areas of the shopping center, Managing the social media and digital platform processes of the shopping mall, Planning, executing and managing the online and offline advertising, campaign and communication activities of the shopping center in line with the marketing strategies and objectives, Carrying out shopping mall relations with agencies and other suppliers. Show less
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Istanbul Bilgi University
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Türkiye
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Higher Education
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700 & Above Employee
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Brand Professional
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Aug 2021 - Sep 2022
To support the determination of communication and marketing strategies suitable for the target audience, media and brand values, Detailed planning of online and offline marketing communication studies in accordance with marketing strategies, preparation in coordination with agencies and reporting at the end of the campaign, In line with the annual communication plan, giving the briefs of all materials related to the university and internal and external communication such as advertisements, catalogues, posters, flyers, and managing the design, printing and distribution process, To ensure coordination with the agency and the producer in order to ensure that the university is represented with a correct image, To support the marketing plan related to the promotion of the university and the media planning processes in line with it, To ensure the visibility of the brand by working with other units for intra-university events, Carrying out the entire branding design and application operation of campuses and centers. Show less
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Akyaşam Yönetim Hizmetleri A.Ş.
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Türkiye
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Real Estate
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1 - 100 Employee
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Marketing Specialist
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Aug 2020 - Mar 2021
I work as a Seasonal Marketing Specialist at Akbatı Shopping Center, which is one of the 3 shopping centers within Akyaşam: -To support the creation and development of marketing strategies suitable for the shopping center identity, -To follow the operational processes of the activities to be held, Coordinating websites, social media, PR, advertising agencies, -Media planning, -Sponsorship, carrying out the activities of the event, making a statement in appropriate channels -CRM management, IYS, KVKK processes, -To organize joint campaigns with brands for the Akbatı Mobile Application, to carry out app draw projects, to create projects that will support the increase in the number of users, -Managing customer relations, -To follow national and international competitions and to coordinate participation, -To follow joint projects with Akasya and Akmerkez, -To support the determination and execution of campaign setups that will increase visitor traffic. Projects: Akbatı Application Campaigns, New Year App Raffle, Ecording 9th Year Seed Donation, Spotify, TSE and TÜV Documents, 14 February Valentine Day, 8 March Ayşe Arman Goodness Necklaces, Important Day Celebrations.... Show less
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Ofisim.com
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Türkiye
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Software Development
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Brand Communication Expert
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Mar 2017 - Jun 2018
- Preparation of logo and corporate identity images of two brands belonging to the company - Identification of brands to cooperate and preparation of annual campaign/event calendar - Working in coordination with PR Agents - Preparation of the visuals of campaigns carried out with İş Bankası and conducting mailing - Preparing the content and images of the advertisements - Management of social media accounts - Websites management - Exhibition / organization management - Preparation of logo and corporate identity images of two brands belonging to the company - Identification of brands to cooperate and preparation of annual campaign/event calendar - Working in coordination with PR Agents - Preparation of the visuals of campaigns carried out with İş Bankası and conducting mailing - Preparing the content and images of the advertisements - Management of social media accounts - Websites management - Exhibition / organization management
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Assistant Brand Communication
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May 2016 - Feb 2017
- Social media content designs for Migros and Macro Center - Content production for Migros youtube channel - Nilgün Belgün ile 4 Köşe programme's is all design working - Preparing content design and coding Migroskop online magazine - Preparation of printed design of Food Night Out night for Macro Center - İyi Gelecek Elçileri Project - Website management of Vedat Milor - Mailling works for Turuncu Mutfak - Social media content designs for Migros and Macro Center - Content production for Migros youtube channel - Nilgün Belgün ile 4 Köşe programme's is all design working - Preparing content design and coding Migroskop online magazine - Preparation of printed design of Food Night Out night for Macro Center - İyi Gelecek Elçileri Project - Website management of Vedat Milor - Mailling works for Turuncu Mutfak
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e-Cozum Bilisim
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Türkiye
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IT Services and IT Consulting
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1 - 100 Employee
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Art Director
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Sep 2009 - May 2016
- Websites design for all customer - Corporate identity works - Banner designs - HTML-Css coding - Management of e-commerce sites - Websites design for all customer - Corporate identity works - Banner designs - HTML-Css coding - Management of e-commerce sites
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Grey Group
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United States
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Advertising Services
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1 - 100 Employee
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Intern
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Sep 2014 - Oct 2015
Instructor Engin Kafadar Instructor Engin Kafadar
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Intern
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Mar 2014 - Apr 2014
Save Food Project - Waste Brocker Save Food Project - Waste Brocker
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Zorlu Holding
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Türkiye
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Investment Management
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700 & Above Employee
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Intern
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Jul 2007 - Aug 2007
Information Processing Internship Information Processing Internship
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Education
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2018 - 2022
Bahcesehir University
Advertising and Brand Management, 3.75 -
2012 - 2015
Yeditepe University
Double Major, Fine/Studio Arts, General -
2010 - 2015
Yeditepe University
Bachelor’s Degree, Design and Visual Communications, General -
2005 - 2009
Bahcesehir University
Computer Programming, 3,40
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