Experience

Sonnenalp Hotel of Vail

• United States
• Hospitality
• 1 - 100 Employee

• Director of Marketing

  • Mar 2018 - Present



Denver Broncos Football Club

• United States
• Spectator Sports
• 200 - 300 Employee

• Marketing and Research Analyst

  • Jun 2014 - Mar 2018

  • Implemented new database/marketing automation tool to house formerly-scattered data and improve marketing efficiency via automated email campaigns, standardized data collection and data cleansing; contact total in database grew to over 1.5 million from a previously-reported 221,000 • Supported sponsorship sales team with data from Scarborough, Eloqua and Turnkey Intelligence • Developed, performed and analyzed post-event surveys to support marketing staff in future decision-making along with sponsorship team in event recaps to partners • Executed all fan/season ticket holder email communication and evaluated results to improve future communication • Set up a data warehouse to store all marketing data; segmented and reported on this data via Tableau



Adperio

• Greater Denver Area

• Account Manager

  • Oct 2012 - Jun 2014

  • Consulted clients new to affiliate marketing space; strategize to manage expectations and provide positive campaign experience • Managed all market research clients including SSI, iGain, Authentic Response and Toluna • Upsold clients with initial budget limitations to rebuy, resulting in longer campaign lifetimes and increased revenue • Maintained and increased portfolio of over 50 active clients resulting in minimum average revenue of $60,000 per month • Worked with business development team on creating revenue opportunities such as updating company website and pursuing new verticals like mobile and click-to-call



Qualvu

• Research Services
• 1 - 100 Employee

• Project/Account Manager

  • Sep 2011 - Oct 2012

  • Executed/lead online qualitative research studies from start to finish making sure to hit deadlines and communicated with clients effectively throughout the process • Built relationships and created repeat business with clients like Chrysler, MasterCard, P&G and Lowe's through successful project implementation • Utilized problem solving skills while managing resources and time to ensure projects stayed on budget and in scope • Fostered communication with clients throughout projects. Updated clients on recruit status/flex/requirements, timing, fielding updates • Implemented an international shipping plan for international studies conducted by the company. Spoke with several vendors to get competitive pricing in over 30 markets



PHD

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Senior Research Analyst

  • Mar 2011 - Aug 2011

  • Created pitch decks using MRI/Simmons psychographic and demographic data for new business exemplifying PHD’s ability to accurately and efficiently target consumers • Supported buying teams by optimizing client media plans to save money, increase reach and invest in more engaging media • Analyzed Nielsen data to perform competitive analyses for clients like Discovery, Vonage and HBO by comparing advertising spend, ratings and consumer segmentation • Created pitch decks using MRI/Simmons psychographic and demographic data for new business exemplifying PHD’s ability to accurately and efficiently target consumers • Supported buying teams by optimizing client media plans to save money, increase reach and invest in more engaging media • Analyzed Nielsen data to perform competitive analyses for clients like Discovery, Vonage and HBO by comparing advertising spend, ratings and consumer segmentation



National Football League (NFL)

• United States
• Spectator Sports
• 700 & Above Employee

• Research Analyst

  • Apr 2010 - Mar 2011

  • Delivered weekly Nielsen ratings reports to management and executive staff using Galaxy Explorer and Arianna • Created sales decks with tailored information on fan behavior/preferences for corporate sponsorship team using Scarborough Research, Simmons, OTX Research Tracker, and ESPN Sports Poll to assist in signing new partners • Analyzed and presented, alongside Turnkey Intelligence and Marketing Manager, 32 yearly “Gameday Satisfaction” survey reports for each NFL team using SPSS and Excel functions in order for teams’ to change business functions accordingly • Developed presentations and reports using Info Explorer (ESPN Sports Poll) specifically for use of groups across the organization like Digital Media, Sales, Consumer Product Teams, Account Managers, and Public Relations • Monitored current NFL product advertisements through Nielsen IAG’s research to track success of current campaign and to make potential changes for next year’s campaign



Philadelphia Eagles

• United States
• Spectator Sports
• 500 - 600 Employee

• Marketing Research Intern

  • Jun 2009 - Apr 2010

  • Analyzed survey data to better understand the needs of Eagles' fans • Used Scarborough data to research the behavior of people in the Philadelphia demographic market area including fans and non-fans • Interpreted Nielsen ratings for Eagles, Phillies, and other major sports • Managed two teams of two at events to further Bank of America Rewards program • Tracked and invoiced Extra Points rewards program to assure 100% accuracy in reward redemptions • Analyzed survey data to better understand the needs of Eagles' fans • Used Scarborough data to research the behavior of people in the Philadelphia demographic market area including fans and non-fans • Interpreted Nielsen ratings for Eagles, Phillies, and other major sports • Managed two teams of two at events to further Bank of America Rewards program • Tracked and invoiced Extra Points rewards program to assure 100% accuracy in reward redemptions



Eduventures

• United States
• Research Services
• 1 - 100 Employee

• Marketing Intern

  • Jun 2008 - Aug 2008

  • Created marketing campaigns and tagged potential buyers using programs in Salesforce. • Tracked individual campaigns’ marketing ROI by creating spreadsheets highlighting potential opportunities and current sales through Excel and the marketing program V-Trenz. • Updated company collateral monthly by maintaining member lists and updating client contact information in Salesforce. • Assisted in event planning by researching hotels and conference space throughout the country for member meetings.



TMD

• IT Services and IT Consulting
• 100 - 200 Employee

• Marketing Division Intern

  • Mar 2008 - May 2008

  • Researched and compiled documents on 5 new clients, new promotions and products. • Collected data for 4 clients to verify employees' entry in incentive programs to assure 100% accuracy in redemption. • Organized and attended meetings with potential clients and business partners for future database collections comprised of text messaging and email entries. • Researched and compiled documents on 5 new clients, new promotions and products. • Collected data for 4 clients to verify employees' entry in incentive programs to assure 100% accuracy in redemption. • Organized and attended meetings with potential clients and business partners for future database collections comprised of text messaging and email entries.



McCormick & Company

• United States
• Food and Beverage Manufacturing
• 700 & Above Employee

• Global Business Solutions Intern

  • Jun 2007 - Aug 2007

  • Produced and maintained 26 scorecards used to monitor progress made by the data archiving group with a set goal to save one Terabyte of space in the overall department's database. • Revised current, and created new, process documentation required to archive different objects including sales documents, process orders, material documents and accounting line items used by the business side of the company, in order to aid employees in future data archiving with step-by-step guides. • Archived, by quarters, shipment cost documents for fiscal years 2003 through 2005 using two different programs in SAP.