Marketing Manager

• Mar 2022 - Present

Assistant Manager - Marketing and Branding

• Feb 2020 - Feb 2022

• Contributing to 75% of the monthly sales for ANUKA with planning and execution of online and offline marketing campaigns. • Conceptualizing and briefing the agencies on social media campaigns. • Increasing brand awareness on social media and growing the engagement rate by 2% by running monthly campaigns with influencer marketing and user engagement. • Designing marketing collaterals to assist the sales team. • New product launches and launch of a pop up store at Jio World Drive. • Liasoning with vendors and agencies for various marketing requirements. Show less

Marketing Manager

• Apr 2018 - Feb 2020

Digital marketing • Handling KEI's social media presence on Facebook and Instagram. • Generating an additional monthly sales revenue of 30% through digital marketing campaigns. • Running online campaigns on social media and google ads to attract customers to the brand and also push new products in the market. • Running google ads and fb ads to drive traffic to our Amazon KEI brand store. • Email marketing campaigns using MailChimp to educate our 200 plus pan India dealers with product feature highlights. • Revamped the company website to make it more user friendly. • Development of e-commerce website for the brand Pioneer home audio. Branding • Creation of marketing collaterals like brochures, flyers, standees. • Supporting the dealers and sales team with in-store branding activities. Events • Planning and managing KEI's participation in major events such as Palm Expo, Infocomm India and What Hi-Fi. Show less

Assistant Brand Manager Marketing

• Dec 2016 - Mar 2018

Branding • Handling all marketing support like in-store branding, developing marketing collaterals (invites, look books, product packaging) for brands 'Basil Leaf' and 'April Stories' • Coordinating with agencies for photo shoots and post shoot deliverables. • Supervise the firm’s graphic design needs including coordination with external designers and agencies • Coordinate with the firm’s printing and vendor relationships as they relate to marketing communication. • Branding and execution of distributors/dealer conferences and booking events. • Identifying and negotiating media and properties for Branding and publishing. • Creating marketing calendar, media plan and communication strategy for B2B and B2C audience based on targets and milestones to be achieve. Digital Marketing • Contributing to 35% monthly sales revenue through digital marketing. • Conceptualizing and executing product marketing and brand awareness activities in digital space. • Created and maintain Social Platforms such as Facebook and Instagram pages. • Developing a brand map and communication strategy to increase awareness and user interaction. E-Commerce and Website • Creating and implementing E- Commerce Website of 'Basil Leaf' along with Third party Market places • Negotiating rates and offers with third party ecommerce websites like Amazon, Flipkart, Snapdeal, etc. • Redesigning, development and maintenance of the corporate website. Show less

Marketing Consultant

• Nov 2012 - Nov 2016

• Handling all marketing activities like in-store branding, developing marketing collaterals. • Designing the product packaging. • Getting the product in stores (Dmart) • Maintaining good relations with clients and vendors. • Driving traffic to online market places (Flipkart, Myntra) using Google Ads. • Handling all marketing activities like in-store branding, developing marketing collaterals. • Designing the product packaging. • Getting the product in stores (Dmart) • Maintaining good relations with clients and vendors. • Driving traffic to online market places (Flipkart, Myntra) using Google Ads.