Experience

Lucozade Ribena Suntory

• United Kingdom
• Consumer Goods
• 200 - 300 Employee

• Trade Marketing Manager

  • Sep 2018 - Present

   Expertly draft out market plan dissemination to trade, manage large marketing budgets, sponsorship evaluation model, timely report events, evaluate survey instruments and ensure the full utilization of resources. Successfully use customer insights to guide the marketing campaigns and inspire high quality creativity, generate leads and insights using available sales and marketing data available. Manage selected function-related projects related to data analysis, internal information dissemination and feedbackgathering, including the creation, deployment and analysis of feedback surveys; source for accurate data and provide data analysis support to the function via Spreadsheet analysis and presentations and support function-led events by participating in supervising execution initiatives. Proficiently conduct market data analysis, present and report accurate information including marketing communication readiness, related BPMS-data readiness and system purchase requisition requests. Show less

• Customer Marketing Manager

  • May 2017 - Aug 2018

   Delivered timely deployment of monthly plan messaging, on-time deliveries of marketing materials and timely tracking and reporting of executions; engaged and acquired new customers using various techniques and approaches; conducted market research and bench marking of target markets, analysis of company products in relation to competitors. Strategically collaborated with external advertising and design agencies and spearheaded exciting and effective campaigns; Worked closely with the rest of the marketing team and other company departments to ensure a coordinated approach to marketing campaigns. Pioneered and coordinated marketing campaigns alongside consumer partners; conducted monthly reviews of all campaigns and presented to senior directors on a quarterly basis. Show less

• Field Sales Manager

  • Mar 2017 - Apr 2017

   Collaborated with the marketing and advertising team to plan sales activities and set target; identified sales and marketing opportunities within the target niche in other to enhance the company’s profit margin and explore business opportunities. Managed a customer account, recruited sales representatives, built and sustained an effective customer base; proficiently drafted business plans & carried out sales strategy development; managed Sales representatives, primary and secondary sales reports. Show less

• A. Area Sales Manager

  • Feb 2017 - Feb 2017

   Represented the company’s businesses in the assigned region, delivered on primary and secondary sales targets for the region; allocated sales areas to sales representatives, developed sales strategies, set targets and reported to management. Conducted outlet recruitment, shopper promo execution, increased business opportunities through various routes to markets, generated new business leads, oversaw territory mapping and demarcation, trained and retrained the distributors’ sales force whilst entrenching company values and culture in ways of working; established and managed relationships with customers and partners, serviced the needs of existing customers and kept abreast of new trends. y values and culture in ways of working. Show less

• Account Executive

  • Oct 2016 - Jan 2017

   Managed business with general trade within assigned territory; developed and maintained long term relationship with customers and maximized business opportunities in functions as: ‘’Manage our brands’’ (Ribena & Lucozade) within various categories such as Nutritional Health Drinks. Planned and executed flawless trade activations and unique shopper promotions that beat competition, drafted joint business plans and periodic reviews, drove KPIs to deliver growth objectives, maximized Return on Investment on all expenditure, successfully introduced Innovations – setting example for product positioning and placement for the organization, and other related functions. Show less



GSK

• United Kingdom
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Account Executive

  • Oct 2013 - Sep 2016

   Secondary Sales: Oversaw the Payment from wholesalers to trade partners & coordinated the market storms in the market. Primary Sales: Oversaw the payment from trade partners to GSK, ensured Sales orders generation/invoicing across the range of products and tracked goods in transit until delivery. Warehouse management: Conducted weekly and monthly stock counts across partners warehouses; ensured the stock norm of 2wks minimum (Stock Buffer); timely prepared and submitted Partners’ claims e.g. PMW, damages, tactical sales initiative claims etc.; ensured the follow up of reimbursement for G.S.K Trade Partners; promptly rendered weekly and monthly statement of accounts and reconciliation of same routine reports; secondary sales report, monthly wholesalers’ performance reports, HORECA report, Aging report and all other relevant reports. Show less

• Sales Executive (Future Leaders Programme)

  • Apr 2012 - Sep 2013

  Project Manager• Time Motion Study (TMS) – Tracked and analyzed the time management of the sale representatives and how this affects their efficiency on the field both in value and volume sales. • Local Retail Audit (LRA) – Worked with a team that conducted a local retail audit on some select products in the market so as to stay in line with the market trendMarketing Innovation Executive• Planned a Joint Planning Session Macleans• Planned Project Timelines Ribena Pineapple & ParodontaxAccount Manager • Managed transactions between GSK and trade partners.• Maintained and developed new trade channels.• Monitored the dealings between the partners and the wholesalers. • Supervised and strategically planned the sales representatives’ beats. • Monitored the distribution channel from the partners’ warehouses to the end users.HORECA Channel Developer• Recruited new customers. Supervised and ensured steady supply, visibility and availability of products in select outlets. Developed small outlets into pearl outlets. Strategically planned the beat for the HORECA sales representatives. Customer Marketer • BTL (Below The Line) Activation: Use briefs, insights to create Panadol, Macleans, Sensodyne and Ribena Shelf Strips with a creative agency ensuring that Brand Compliance is followed. • Cold Space Management; Field accompaniment with Chillier outlet Ambassador from 3d Impact Media inc• POS(Point of Sale) planning and deployment• Planning and execution of trade activities• Trade Margin Analysis Holicks; Data Collection and Analysis.• Worked with Customer Marketing Head on the Budgeting and Market activation plan for 2013 for each brand.Merchandiser and Outlet Recruiter• Co-ordinate Sundry area/market storms with merchandiser• Recruited new Clients and followed up on Old Clients• trade promotion communication • Check market/Sales compliance analysis in Lucozade Cool Zones• Deployment and maintenance of Point of Sales Materials Show less



Freshforest Nigeria Limited

• Administrative Officer

  • Sep 2011 - Mar 2012

  • Supervised the customer services and responded to customers inquiries• Managed the filing, storage and security of documents• Ensured transactions were properly recorded and entered into the computerized accounting system• Maintained the day to day administrative and personnel services.

• Customer Care Officer

  • Jul 2010 - Aug 2011

  • Attending to clients inquiries and complaints• Providing customers with information on products and packages• Keeping and updating customer’s data• Checking and replying of emails