Experience

Blueshift Nutrition

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Creative Director

  • May 2022 - 1 year 8 months

  Brand Evolution: Realigned the executive team on brand direction and repositioned the Brand Guidelines about 6 months after launch based on feedback around product market fit including Social Content direction. Digital Design & E-Comm: Led UX improvements on homepage, PDP, PLP based on click through and conversion data, built landing pages for campaigns targeting specific audiences, plus LP’s for Amazon. Marketing: Managing production budget & creative direction for digital… Show more Brand Evolution: Realigned the executive team on brand direction and repositioned the Brand Guidelines about 6 months after launch based on feedback around product market fit including Social Content direction. Digital Design & E-Comm: Led UX improvements on homepage, PDP, PLP based on click through and conversion data, built landing pages for campaigns targeting specific audiences, plus LP’s for Amazon. Marketing: Managing production budget & creative direction for digital campaigns targeting specific interest groups. Trade show support. Show less



Back Edge Design

• Principal Creative Director

  • Jun 2022 - 1 year 7 months

  Back Edge Design Studio is Esen Pence’s passion project / side hustle bringing 15+ years experience leading creative teams & designing for brands with a background in illustration, specializing in food & beverage, consumer goods, and a deep love for digital.



AIGA Philadelphia

• United States
• Graphic Design
• 1 - 100 Employee

• Board Member | Professional Development Director

  • May 2023 - 8 months



La Colombe Coffee Roasters

• United States
• Food and Beverage Services
• 200 - 300 Employee

• Art Director | Head of Creative

  • Jul 2011 - May 2022

  • Built and led the Creative team for the omni-channel brand which was acquired for $900M in 2023. • Partnered with senior leaders of Shopper, Brand, Digital/E-Comm, Comms. • Directly managed a team of designers, photographers, video editors. • Creative direction and strategy for product branding & packaging design for roasted and cold brew coffee product lines as well as seasonal product launches across retail, owned cafes, wholesale, and DTC business channels which 10x'ed revenues… Show more • Built and led the Creative team for the omni-channel brand which was acquired for $900M in 2023. • Partnered with senior leaders of Shopper, Brand, Digital/E-Comm, Comms. • Directly managed a team of designers, photographers, video editors. • Creative direction and strategy for product branding & packaging design for roasted and cold brew coffee product lines as well as seasonal product launches across retail, owned cafes, wholesale, and DTC business channels which 10x'ed revenues over 10 years • Built a seasonal creative advertising campaign framework to execute through marketing channels in addition to building a production studio and pipeline and directed photography & video shoots for these seasonal advertising campaigns • Lead design team to create all digital media including e-mail marketing program involving bi-monthly new design templates, features for the company’s DTC website to drive traffic and sales to key products, and improve UX which resulted in a continuous NPS of 90+. • Supported interior café design and merchandise display design which contributed to build brand recognition and established the company as one of premiere independent coffee roasters and cafe operators in the country and led to a partnership with several Whole Foods Markets locations. Show less



Brownstein

• United States
• Advertising Services
• 1 - 100 Employee

• Graphic Design Intern

  • Jan 2011 - May 2011

  Designed and help produce in-house lookbooks, business cards, as well as web banners, print ads, emails, social media pages and charity ad campaigns for various clients including IKEA, the Jewish Federation, Anti-Defamation League, Einstein Medical Center and Siemens.



The Fabric Workshop and Museum

• United States
• Artists and Writers
• 1 - 100 Employee

• Studio Intern

  • Mar 2010 - Dec 2010

  The Fabric Workshop and Museum Assisted Paula Wilson on her site specific installation piece "First Story" with the research, sketching and execution. Research, sketching, production and installation of Robert Pruit's exhibition "New American Voices II". Includes costume design and production, sculptural installations, assisting with the photo shoot.



Philadelphia City Paper

• Newspaper Publishing
• 1 - 100 Employee

• Graphic Design Intern

  • Sep 2009 - Dec 2009

  Designed fill-ads and ads for the paper and banners for the website working with the sales reps, the art director and the design team



Doğan Yayınları

• Türkiye
• Book and Periodical Publishing
• 1 - 100 Employee

• Design/Illustration and Research Intern

  • Jun 2009 - Jul 2009

  Research on new trends in children’s magazines world-wide and designing ads for new books and magazines.