Erica Salm Rench, MBA

Chief Operating Officer at rasa.io
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Location
New Orleans, Louisiana, United States, US

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Candice E. Perkins

Erica was an outstanding leader to work under. She's resourceful, compassionate, astute, and methodical. Her focus and intelligence kept our team on task while also challenging us to expand our knowledge in the industry and deliver greater goals. Erica is fair and measured and a valued member of any team.

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Experience

    • United States
    • Technology, Information and Media
    • 1 - 100 Employee
    • Chief Operating Officer
      • Jan 2022 - Present

      rasa.io is revolutionizing the email newsletter. Our platform allows you to leverage AI in order to recommend personalized content to each of your members or subscribers and save tons of time on newsletter production, all while building valuable relationships through smart content curation.

    • Director of Client and Market Success
      • Feb 2019 - Dec 2021

      I lead our Client and Market Success team at rasa.io as well as lead enterprise sales activities. I help our clients maximize subscriber engagement with Artificial Intelligence and our Smart Newsletter technology. I work closely with our marketing team in order to spread the rasa.io word, and I work closely with our software engineers to ensure our product supports our customers' needs.

    • Manager of Client and Market Success
      • Jan 2018 - Jan 2019

    • United States
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Senior Leadership Network Member
      • Jan 2022 - Present

      Conscious Capitalism, Inc. (CCI) works to elevate humanity through business by building a movement of business leaders who are improving the practice and purpose of capitalism through the tenets of Higher Purpose, Stakeholder Orientation, Conscious Leadership, and Conscious Culture. CCI envisions a world where Conscious Capitalism is the norm and billions of people can flourish, leading lives infused with passion, purpose, compassion and creativity. CCI creates and sustains networks of support and provides access to ideas and information so business leaders can run their organizations in a conscious way. Show less

    • United States
    • Performing Arts
    • Board Member
      • Aug 2021 - Present
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Production Manager
      • Feb 2014 - Jan 2018

      At SI, I led a team of 40 Internet Marketing Team Managers, Internet Marketing Associates, Web Development Associates, Graphic Designers, QA Analysts, and Content Marketing Specialists. My team executed many of the content marketing, SEO, and social media projects that leveraged SI clients to succeed in the online marketplace. I managed and oversaw the influx and execution of our work, while helping to redesign and implement more efficient processes. I also worked on a daily basis towards growing and developing our Production Team.Search Influence is a national, full-service, online marketing company based in New Orleans and a 2011 Inc. 500 honoree. For our hundreds of direct clients, we provide a holistic approach to Search, Social and Online Advertising. Search Influence provides platform based solutions for resellers like Newspapers, Publishers and Digital Agencies, giving them the ability to offer customers new media advertising services they’re looking for without development costs. Reseller partners have grown their client base, improved their retention rates and helped countless customers grow their businesses with Search Influence’s targeted, scalable SEO, Social Media Marketing and PPC solutions. Show less

    • Operations Associate
      • Dec 2013 - Feb 2014

    • United States
    • Higher Education
    • 700 & Above Employee
    • Associate Director of Undergraduate Admission
      • Jun 2012 - Nov 2013

      • Led content management and design of Tulane Undergraduate Admission website; website is utilized by all prospective undergraduate students; approximately 15,000 site hits per day• Directed targeted e-mail campaigns; was responsible for determining relevant messaging; identifying critical and target audiences; and programming and designing messages viewed by thousands of students• Examined enrollment reports and collaborate to determine strategic enrollment initiatives • Managed all office written and electronic marketing communication• Served on 15-member University Retention Team – along with various university deans, directors and other leaders – charged with the task of improving undergraduate retention rates• Served on team tasked with redesigning main Tulane University website• Marketed Tulane to prospective students and high school guidance counselors throughout the country in some of the most critical markets• Coordinated marketing initiatives with outside vendors• Presented university to audiences of up to 300 people locally and while traveling independently• Managed mobile-optimization transition of undergraduate admission website Show less

    • Assistant Director Of Undergraduate Admission
      • Jul 2010 - May 2012

      • Managed re-design/overhaul of Tulane Undergraduate Admission website• Worked closely with new marketing consultant and assisted in developing new marketing initiative

    • Admission Counselor
      • Jul 2008 - Jun 2010

      • Marketed university to prospective students and high school guidance counselors throughout the country in some of the most critical and expansive markets: New York City; Chicago; and Westchester County, NY; also evaluate applicants from territories above to determine admission status and scholarship level• Presented university to audiences of up to 300 people locally and while traveling independently

Education

  • Tulane University - A.B. Freeman School of Business
    MBA, Business Administration and Management, Entrepreneurship, 3.77
    2011 - 2013
  • Tulane University
    BA, International Relations & International Development
    2004 - 2008
  • Glenbrook South High School
    2000 - 2004

Community

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