Experience

Mabel's Labels

• Canada
• Retail
• 1 - 100 Employee

• Manager, CX (Customer Experience)

  • Mar 2022 - Present



Emotive Technologies Inc.

• Marketing Manager

  • Jul 2021 - Mar 2022

• Content Manager & Creative Lead

  • Jun 2019 - Jun 2021

  - Develop and maintain brand guidelines and content marketing strategy - Craft compelling content strategies that support the company’s business model and convert- Manage content marketing calendar and schedule all aspects of creation and delivery- Write and edit variety of company materials, including: digital marketing assets, email newsletters, website copy, PR pitches, advertisements, video scripts and social media copy- Manage the company blog: create unique and relevant blog content, track blog analytics and traffic metrics, edit contributor content- Recruit new blog contributors and track associated analytics to determine relevancy and effectiveness- Work closely with IT to ensure optimal customer experience on website. Help set priorities for UX improvements- Manage the design team to ensure all creative is on-brand, effective and consistent- Approve all design elements from graphic designers and photographers- Work closely with SEO team to ensure all site and blog content is optimized for search

• Copywriter and Content Manager

  • Mar 2017 - Jun 2019



TC Transcontinental

• Canada
• Packaging and Containers Manufacturing
• 700 & Above Employee

• Assistant Editor - Style at Home / Canadian Gardening Magazines

  • Nov 2013 - Nov 2015

  • Develop original story ideas and packagingconcepts according to editorial theme• Write and manage the editorial process fornumerous recurring columns each issue andassign stories to writers as needed• Write copy as needed for front and back of book stories• Proofread all stories at every stage of production• Build extra content for each month’s digital versionof the magazine• Edit and troubleshoot metadata content for digital versions• Contribute regularly to the Style at Home blog andwebsite with careful attention to SEO• Attend media events and maintain a strong socialmedia presence• Assist with story fact checking when required

• Editorial Assistant - Style at Home Magazine

  • May 2011 - Nov 2013

• Editorial Assistant - Canadian Gardening Magazine

  • May 2011 - Nov 2013

  Handle and assign features to gardening writers as neededDevelop packaging concepts according to specific editorial themesResearch gardening trendsFact check stories as neededProofread all stories at all stages of production

• Editorial Intern

  • Jan 2011 - Apr 2011



Incheon Board of Education

• English teacher

  • Feb 2009 - Feb 2010