Experience

URC Foods International

• Food & Beverages
• 1 - 100 Employee

• Regional Consulting manager - Sales Operating Systems

  • Apr 2010 - Present

  To conduct a 360^ review of current sales systems and practices for Thai and Indonesia Sales Organizations and recommend/lead changes to uplift to world class FMCG standards, and to standardized across the region. To conduct a 360^ review of current sales systems and practices for Thai and Indonesia Sales Organizations and recommend/lead changes to uplift to world class FMCG standards, and to standardized across the region.



URC Foods Malaysia Sdn Bhd

• General Manager & Director

  • Nov 2004 - Mar 2010

  To orchestrate and lead company growth in Malaysia, Singapore and Brunei, via expansion of current consumer base for current products and introduction of new products to penetrate into new consumer markets. To orchestrate and lead company growth in Malaysia, Singapore and Brunei, via expansion of current consumer base for current products and introduction of new products to penetrate into new consumer markets.



Martha Tilaar Group Indonesia

• Group CEO

  • Oct 2000 - Sep 2004

  Managing 4 companies, that make up the Marthe Tilaar Group, the largest cosmetics and skin care manufacturing and marketing group in Indonesia. Identified 5 major business categories for growth in Indonesia which builds on the company’s manufacturing and marketing strengths. Consolidated the operating companies under one holding company. Renegotiated and restructured the group multi million dollar loan with 8 foreign consortium banks and obtained support of the consortium bank for minority shareholder to successfully buy-out majority shareholder thru internal funding. Reprioritized product category development and restructured distribution model for the company to accelerate market penetration and volume growth. Show less



P.T Martina Berto Indonesia - (Kalbe Farma Group)

• CEO

  • Aug 1997 - Dec 2000

  Orchestrated strategy for market leadership and established market presence in the other Asean markets. P.T Martina Berto was a joint venture owned by Kalbe Farma (largest Pharmaceutical company in Indonesia) and Mrs. Martha Tilaar family (Icon in Indonesian Skin Care and Cosmetics) Led the company through the 1997-2000 economic crisis period and increased market share for all major brands.During the crisis actual unit sales dropped 28.0% versus industry average of 46.0% and achieved recovery to pre crisis levels by 2000. Show less



Fraser & Neave Malaysia

• CEO - F&N Dairies

  • Jul 1995 - Aug 1997

  Chief Executive Officer July 1995 to July 1997 Fraser and Neave Dairies Division Malaysia Kuala Lumpur, Malaysia Managed the Dairies group of companies for Fraser & Neave in Malaysia, comprised of the manufacturing company Premier Milk Bhd. and the Distribution/Sales/Marketing company F & N Dairies (M) Bhd. Orchestrated the introduction of new products that set the base for continued business growth in the main business categories. Chief Executive Officer July 1995 to July 1997 Fraser and Neave Dairies Division Malaysia Kuala Lumpur, Malaysia Managed the Dairies group of companies for Fraser & Neave in Malaysia, comprised of the manufacturing company Premier Milk Bhd. and the Distribution/Sales/Marketing company F & N Dairies (M) Bhd. Orchestrated the introduction of new products that set the base for continued business growth in the main business categories.



Time Warner/Time Life

• Sales & Marketing Director Asia, Based Hong Kong

  • Jul 1990 - Jul 1995

  Sales and marketing Director, Asia - 1992 to1995 Time Life Inc. based in Hong Kong Sales & Marketing Director for Asia managing exclusive distributors in 11 countries (i.e. Taiwan, Hong Kong, Philippines, Indonesia, Singapore, Malaysia, Thailand, India,Pakistan, Sri lanka, and Oman) Sales and Marketing Director, South-East Asia - 1990 - 1992 Time Life Inc. based in Hong Kong for Asean countries Malaysia, Singapore, Indonesia, Thailand, Brunei and Philippines Sales and marketing Director, Asia - 1992 to1995 Time Life Inc. based in Hong Kong Sales & Marketing Director for Asia managing exclusive distributors in 11 countries (i.e. Taiwan, Hong Kong, Philippines, Indonesia, Singapore, Malaysia, Thailand, India,Pakistan, Sri lanka, and Oman) Sales and Marketing Director, South-East Asia - 1990 - 1992 Time Life Inc. based in Hong Kong for Asean countries Malaysia, Singapore, Indonesia, Thailand, Brunei and Philippines



Procter & Gamble Asia

• Sales Manager - Indonesia

  • Jun 1975 - Dec 1990

  Sales Manager, Indonesia - 1987 - 1990 P. T. Procter and Gamble Indonesia Appointed to prepared for entry of P & G products into Indonesia. Restructured and transformed the existing Richardson Vicks sales organisation into a successful P & G sales operations to support P&G product entry in 1989 Sales Manager, Indonesia - 1987 - 1990 P. T. Procter and Gamble Indonesia Appointed to prepared for entry of P & G products into Indonesia. Restructured and transformed the existing Richardson Vicks sales organisation into a successful P & G sales operations to support P&G product entry in 1989



Procter & Gamble Far East Inc

• Sales Manager - Malaysia

  • Jun 1985 - Jul 1987

  Sales Manager, Malaysia - 1985 - 1987 Procter & Gamble Far East Inc. Kuala Lumpur The Company was moving away from a distributorship to a fully owned operation which would simultaneously assimilate the Sales force of Richardson Vicks, acquired by P & G worldwide. Built a sales organization by fusing qualified distributor personnel and new recruits. Completed successful organisation development program that ensured sustained sales growth during the take-over and transition years. Sales Manager, Malaysia - 1985 - 1987 Procter & Gamble Far East Inc. Kuala Lumpur The Company was moving away from a distributorship to a fully owned operation which would simultaneously assimilate the Sales force of Richardson Vicks, acquired by P & G worldwide. Built a sales organization by fusing qualified distributor personnel and new recruits. Completed successful organisation development program that ensured sustained sales growth during the take-over and transition years.



Procter and Gamble Philippines Corp

• Field Advertising and Promotions Manager

  • Jan 1983 - Aug 1985

  National Field Advertising & Promotions Manager - 1983 - 1985 Procter & Gamble Philippines. Manila Responsible for effectively leading the Field advertising and promotions division of the Advertising department in conceptualizing, planning, implementing and managing all non- media (i.e. excluding radio, t.v., and print media) activities for all brands. National Field Advertising & Promotions Manager - 1983 - 1985 Procter & Gamble Philippines. Manila Responsible for effectively leading the Field advertising and promotions division of the Advertising department in conceptualizing, planning, implementing and managing all non- media (i.e. excluding radio, t.v., and print media) activities for all brands.



Procter & Gamble Philippines Corp

• Assistant Brand Manager

  • Jan 1981 - Jun 1983

  Assistant Brand Manager/Brand Manager - 1981-1983Procter & Gamble Philippines, ManilaFirst-ever employee to be transferred to advertising discpline from the sales discipline as an Assistant Brand Manager.

• Sales Unit Manager

  • Jun 1975 - Dec 1980

  Sales Unit Manager, South Eastern Mindanao - 1978 - 1981Procter & Gamble Philippines, Davao CityResponsible for a geographical area that contributed 10.5% to the national volume objectives. Consistently within the top 3 best performing field managers in the company. Sales Section Manager - 1975 - 1978Procter and Gamble PhilippinesSpent first three years in the company as a management trainee. First a van salesman, then promoted to handle general trade and then to District Head Salesman to handle training for long serving employees and basic training for new hires. Show less