Experience

Hermo Creative S/B

• Personal Care Product Manufacturing
• 1 - 100 Employee

• Content Specialist

  • Jul 2021 - Present

  1. Social Media Planning including topic planning, calendar planning, content direction, etc. 2. Social Media content management 3. Managing Twitter and Twitter influencer 4. Work on visuals and content direction for social media 5. Generate a template for social media reply 6. Assist on OEM project 7. Short video generation (Tik Tok/social media) 1. Social Media Planning including topic planning, calendar planning, content direction, etc. 2. Social Media content management 3. Managing Twitter and Twitter influencer 4. Work on visuals and content direction for social media 5. Generate a template for social media reply 6. Assist on OEM project 7. Short video generation (Tik Tok/social media)



GlamPick | Beauty Products Company

• Malaysia
• International Trade and Development
• 1 - 100 Employee

• Content Creator

  • Jun 2021 - Present



FISHMEATDIE

• Kuala Lumpur, Malaysia

• Blogger • Content Creator

  • Oct 2009 - Present

  I am very passionate about writing content, and my interests range from beauty, skincare and lifestyle to current events, social media, blogging and SEO. As a blogger, my strengths include creative writing and photography. I am very interested in the benefits and power of social media and SEO. I have collaborated with several brands and companies, delivering quality content and meeting their deadlines. Ranked #30 on Feedspot.com's Top 75 Korean Beauty Blogs & Websites by Korean Beauty Experts. Experience as a Korean beauty expert for Unilever to help give insights and information regarding the development of a K-beauty inspired Unilever brand. Show less



Self-employed

• Kuala Lumpur, Malaysia

• Freelance Photographer & Videographer

  • Apr 2018 - Present

  For more images and videos/full portfolio, please head over to https://www.instagram.com/eroserfe/ 1. Compose and create images for beauty, self-care, F&B & travel clients such as THE FACE SHOP, Breena Beauty, Edobio Japan, Aveeno Malaysia, Mandarin Oriental KL, Hilton Kuala Lumpur & more 2. Experience with videography for dynamic social media content that showcases both product and the brand story. 3. Good understanding of thematic photography, framing, colour, and light to create visually pleasing photographs for SNS & marketing use. 4. Experience in retouching & photo manipulation of images for online/mobile viewing Show less



Althea inc.

• Personal Care Product Manufacturing
• 1 - 100 Employee

• Content Creator

  • Apr 2018 - May 2021

  - Create, propose, and execute rich and varied content for Facebook, Instagram, You Tube and Blog- Content created includes product photography, portrait photography, videos tutorials/demos, visuals for website and event coverage- Strategize and develop the content strategy for Facebook, Instagram, You Tube and Blog, aiming to increase product awareness, attract new customers, and retain existing customers. - Experience with Adobe Premiere Pro, Adobe Photoshop, Sony Vegas Pro 13, GIMP 2- Experience with event photography + event social media coverage (Instastory, briefing influencers with information, etc). Show less

• Social Media Executive

  • Mar 2017 - May 2021

  - Create and coordinate regional contents/plans/calendar for Althea's social media channels across countries including Malaysia, Singapore, Philippines, Indonesia, Thailand, and the US.- Reporting and assisting with the Head of Creative Communications with social media projects like events- Create, propose, manage and monitor social media platforms such as Facebook, Instagram, YouTube, Blog, etc.- Coordinate, guide and monitor the performance of the others Social Media Executives in charge of each channels.- Provide support, monitor & interact with customers across social media platforms on a daily basis- Proofread & provide attractive content for communication, engagement, and promotions for customers - Build relationships & drive brand awareness on social media channels- Manage a blogger outreach program- Liaise closely with the customer service team to provide the first point of contact for customer service in Althea social channels- Monitor monthly promotions and deals and coordinate them accordingly to monthly content scheduling.- Experience in events + building relationships with bloggers, influencers and You Tubers,- Experience in planning and carrying out events such as launches, parties, etc. Show less



The Butterfly Project

• Kuala Lumpur, Malaysia

• Blogger Relations Officer & Community Photographer

  • Feb 2017 - Jan 2020

  The Butterfly Project is a community for beauty and lifestyle bloggers in Malaysia to come together and connect with one another. It is also a place for bloggers to connect with brands, and brands with bloggers. - Experience in organizing and executing events in collaboration with brands & bloggers - Experience with working with beauty, food & lifestyle brands such as L'Occitane, Trollbeads, Doubletree Hilton, Traveloka, Caffe Bene, NYX Cosmetics, Nion Beauty, Belif, So Addicted, Bliv, Formula 10.O.6 and more - Experience in event photography Show less



iPrice Group

• Malaysia
• Technology, Information and Internet
• 100 - 200 Employee

• Communications & Social Media Intern (Content Marketing)

  • Aug 2016 - Feb 2017

  I started as a supporting team member for iPrice's Link Building activities, but progressed to propose and initiate social media activities across all 7 countries that iPrice is active in (MY, SG, PH, HK, ID, TH, VN), with a focus on Philippines 1. Social Media - In charge of all social media activity, I worked closely with the Team Lead of iPrice's Content Marketing team. - Responsible for monitoring, responding and creating all social media activities. - Proofread captions and content, as well as coordinated translations in Indonesian, Vietnamese and Thai. - Knowledge of bit.ly, Google Analytics & basic UTM tracking - Fully involved with the development of the social media strategy for iPrice's English speaking countries (PH, MY, SG), with a focus on the Philippines - Fully involved in the promotion of the iPrice E-Commerce Merchant Awards, posting content about over 1000 merchants within 2 months. - Created formula based Excel KPI to track all social media activity such as engagement, clicks, traffic from Google Analytics, etc. for better analysis. 2. Newsletter - Experience with MailChimp and sending monthly newsletters. - Knowledge of basic coding and structure of a newsletter. 3. Blog - In charge of creating weekly content for iPrice's blog. 4. Link Building - Knowledge of DA, CF/TF, and basic link building principles. - Contributed to monthly backlinking goals. - Effectively communicated with websites and writers to contribute articles containing backlinks. - Experience using Majestic, Moz, BuzzSumo, SimlarWeb. Show less